The Victor Safe & Lock Co. Catalogue 1915

Citation preview

XT;he

U'ictor Safe & lock

3o all to Yfhom these presents shall

come:

Ohio,,

VAULT AND STRONG-ROOM DOORS. He

having assigned his right, title, and interest in said improvement to The Victor Safe &. Lock Company, of Cincinnati, Ohio, a corporation of Ohio,

MAI>K

t^'lku’ds NOW

The

THF.RKPORE THESE

Victor Safe &.

LcttOPS Pntdlt

Lock._Company,

SKVENTEEX

April,

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VFAAS

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.

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Victor Safes Now in Use

315,000

I X 1) E X

116-118

Boxes

Deposit Express Messenger Boxes Fire-Resisting Chest Safes

Fire-Proof

with

Jewelers’

134

Cable and Telegraph Code

Steel

Fire-Proof Safe

119-124

Bank Safes

55

27-52

Lined

Safes

78-83

Post Office Safes

62-77

Steel Chests

58-61

Twentieth

53-54 Bankers

Century

Office

Outfit..

56

Doors

Vault

86-115

Reinforced Concrete Vault

62-77

Chest

Steel

To Whom It

85

May Concern

THE VICTOR SAFES may now be found in every are on sale in every market of the World.

country, and

city,

town

and hamlet

We have made

in

this

careful study safes specially a

different classes we supply, and furnish prices within reach of all. In addition to manufacturing a complete line of fire-proof safes and safes having hankers steel chests of every description, we make a specialty of furnishing safes to the following classes: Doctors, Lawyers, Clergymen, Farmers, Dealers in Cities, Counof

the

requirements

adapted

to

of

the

cacli and at

try Merchants, Township and County Officials, School and Church Trustees, Societies, Lodges and Building Associations, Postmasters, Butchers, Tailors, Bakers, Confectionetc., etc. We supply railroad and express with treasure boxes. ers,

steamboat

companies,

and

steamship

companies

We supply Banks with Vaults, Deposit Boxes and Solid Manganese Steel Screw Door Burglar-Proof Bank Safes.

Company is the ONLY Safe Company in the country systematically working foreign markets, with trade established in all markets of the World. All the VICTOR SAFES have our patented combination locks. We compete successfully with all companies in workmanship and finish. Our

in

the

We

use

We

employ

very

best materials known to the trade.

the most

experienced safe-makers.

We manufacture every part of our Safes and Locks from t h e raw materials. Every Fire-Proof Safe we make has solid all-wrought Bessemer Steel angle'’ We manufacture

all of

our

special tools and

We letter all safes with

purchasers’ for safes delivered on

Our prices are traded freight rates to all points.

names, cars

at

if

most of our

Will quote freigh We are the largest manufacturers of Fire-Proo*’ Our wrought Bessemer Steel Vault Doors ar \

best.

This is evidenced by

We CAUTION all

ing

on

our

our

persons

special machinery.

ordered, without extra charge. Cincir We secure lowest conso

1

large orders for g., ig, buying, selling,

against mak

or

using Sales

patents.

Our

Banking

References

ANY BANK, EXPRESS COMPANY OR MERCANTILE AGENCY IN CINCINNATI We invite our agents and customers to correspond with any of the above as to our eomme

cial standing, financial

responsibility

and class of work

we

manufacture.

Photographic Reproductions from

GRAND PRIZE MEDAL

UNIVERSAL EXPOSITION, ST. LOUIS—1904

Pursuant

to

the

and

Rules

Regulations governing

t

"

is

nnouncement on

;u ■

/

in

by

Grou$ the

\

as

a

your exhibit of

vrwctL'

••tidal and

Exposition Company

made that

hereby

soon

Diploma

as

ready

for this award will

for

be

issued

delivery.

DAVID R. FRANCIS,

President of

Superior Jury.

F».

simile of the Official Award)

Co HU to TDGlbom ©bcsc presents Shall Conte

Greeting: (Ibis He to

declaration Certify that tbe HttacbcO

Official Elwarb

qrtx>i>SBOfe tbe

Hutborlt? of tbc

Ptt&idcni

^Louisiana IPrnt'base MfcECroROf Exmail'&

^Exposition Scaring tbe

«"

GRAND PRIZE SWARDgO TjO

QQdmutLOtd(iLjJ.S.A. PO«

mamesesieelwsae* HRE and BURGLAR PROOF Safes and Vaults Dep: .'fnetit ofSh Osjrt«l Smjp C C :

Hn5 tbat tbc Holder ©hereof bas been ©ranted In' tbe

3ntrv of Hwarbs ©be award

as

©bcrcon Tlnscrlbed.

Ube Httacbcb ©fficlal Hwarb TRlbbon to malic known to tbe Us tbc Emblem of authority’ of tbe Holder of an award from tbe distinction tbe bas received be anorlb tbat

3 ur? ot Hwarbs

Cbc

Xoulslana purchase tErposltlon. CoPvniGMT

190*

Organized 1885

Incorporated 1887

The

Victor Safe & Lock Co. Cincinnati, Ohio,

U. S. A.

TRADE MARK* Foreign Age' Bombay, British India Quebec, Canada St. Johns, N. B., Canada Toronto, Ont., Canada Vic ria, B. C., Canada Hong Kong, China Pekin, China -

Shanghai, China Havana, Cuba

Santiago, Cuba

London, England Yokohama, Japar

Manila,

P. I.

City of Mexic" Culiacan, S

xico a, Mexico Jalisco, Mexico

Guadalajara, Guaymas, Son., Mexico Hermosillo, Sonora, Mexico Monterey, Nuevo Leon, Mexico Santa Rosalia, Chih., Mexico

JX1CO v „

c>ruz,

Mexico

St.

Petersburg, Russia Santiago, Chili, South America Masaya, Nicaragua, S. America Valparaiso, Chili, South America Smyrna, Turkey Ponce, Porto Rico

Port

au

Prince,

Haiti

The Victor Safe & L ock Co. Ohio

Cincinnati,

CAPACITY, 20,000 SAFES ANNUALLi

To

Visiting Friends: ^Winnati you will find lt

I

Norwood,

or

.

„

& N.

Building, and

ride to

Clen.ay

west and you will have

takes about

}

i\

.

factory build inf,,

ed in Norwood at llie intersection of

*

Cleneay

our

no

Ry.

Take Norwood, South

Hectric Cars at the Post-Office f

one, then walk two squares

difficulty

in

locating

us.

The ride

twenty minutes through business and residence

districts and is quite

enjoyable.

Missing

Missing

the victor safe and lock company

8

Important Notice

O

to honorable UR BUSINESS being founded on merit, we have never objected is the life of that in the “competition adage, competition; in fact we believe it and stimulates is abroad, and that when honest competition

have

on

trade,” us keenly on the alert for developes a demand for Safes. Moreover it keeps measures for and by which we may of manufacture, improvements in our methods of our business it has the From beginning best satisfaction. give the buying public we would have them treat as our and treat the to competitors been our policy public in a or an any capacity, allowed representative, us. have never agent We purposely to speak slightingly of a competitor or his line of work; nor have we allowed any competitor to speak disparagingly of us where we could place responsibility, but than

more

one

occasion called them up with

dearly for libelous methods towards

pay

It is

a

matter of

great comfort

a

short turn and made them

us.

to us to know that the

public is unanimously

in

could say the same regarding We some of our “would-be” competitors. frequently receive complaints from perthat rival safe Safes our sons handling agents, who care nothing for the truth, honor We wish

favor of honorable business methods.

and

justice,

they

.can

resort to

mean

and

disreputable

we

tricks to prevent sales,

even

where

not make them themselves.

Through a jealous desire to injure our agents, -who are able to make lower prices, or supply a better grade of goods, they will resort to the meanest falsehoods and slanders to create unfavorable impressions regarding our Safes. This of course can

facture are

persons 'who are not familiar with the fact that we manuOur advantages Safes than any other company in the United States.

only work injury with our

more

own

and

are

protected by

a

long list of valuable patents covering

every

It is to the interest of the public to supdetail in the manufacture of our Safes. on the part of salesmen representing manudishonest methods and vicious press

purchaser wants the best work that he can get, and he wants it at possible price consistent with first-class work; therefore, we request that any one interested in the purchase of a Safe, if he is considering a proposition or bid with us, in competition with other makes, that in the event rival agents make vicious and derogatory statements regarding the quality of our manufacture, that they be requested to make such statements in a manly and business-like way, making their companies responsible for the statements, giving us an opportunity to It is not sufficient that they make the statement on their own responrefute them. sibility, for they are representing other manufacturers. A refusal on the part of to make his company responsible by signing its name by himself any such slanderer

facturers.

The

the lowest

agent will brand his statements as false and malicious. If he is honest in his statements, he will gladly give us an opportunity to clear our reputation. On the other hand, if he is malicious in his intentions, we should have the opportunity to as

refute such damaging statements, and compel his company to pay us damages for their having been made by one of its agents. We want no orders for Safes that can not be obtained by strictly honorable

methods and honest competition. statements

we

Our

responsibility is ample guarantee for

any

make.

THE VICTOR SAFE AND LOCK CO.

THE VICTOR SAFE AND LOCK COMPANY

We

Keep Abreast

Complete

9

of the Times

List of Victor Patents

December 29

1885

February

June 7

1887

October 1 /

1887

1890

May 16 June 6 January 30 January 8 August 13 August 4 September 8

1890

November 10

1891

December 1

1892

December 29

November 15

1892

March 7

1893

January February

1894

March 23

1909

1899

March 30

1909

1899

August

1909

October 24

1899

October 26

1909

October 24

1899

1

1910

March 1 3

1900

February April 12

August 14 June 11 August 12

1900

November 1

1887

.

October 2

1888

January June 18 May 20

1889

22

1889

June JO June 16 September

24

July April!/ August 1

6

.

.

.

.

.

.

.

2

1905 1906 1907 .....

1907 1908

.

1908 1908

.

1908 1908

5

1909 16

.

24

1902

December 13

October 7

1902

October 7

1902

October 27

1903

February 28 July 18 August 18

1910

.

.

.

1909

1910

.

1901 .

1905

.

April 26 J une 14

...

1904

if

1910

1910 .

.

1911 1911 1914

AND OTHERS PENDING

the most valuable improvements that have ever fire-proof or fire and burglar-proof safes. Our patthe improved machinery which we have built to facilitate

These patents

cover

been made in either ents also

cover

It is this feature of

business which astonishes competitors, who are still making the old style safes with antiquated machinery, and drives them insanely jealous of our success. This spirit

their manufacture.

of

jealousy often

causes

them to

safes when competing with

us.

use

our

dishonorable methods to sell their

THE VICTOR SAFE AND LOCK COMPANY

10

M.

M

H.

CHARLES E.WILSON,

WHITE,

P

COOKE. CASHIER

VICE- PRES’T.

PRESID E NT.

CHARLES

BARTLETT,

.

ass't cash'r.

NO. 03.

UNITED STATES DEPOSITORY.

CAPITAL

$ 500,000.

SURPLUS $700,000.

April

The

Victor

Safe & Lock

1,

1905.

Co.

Cincinnati. Gentlemen We

desire

to

congratulate you

bidders

the

successful

the

large Manganese Steel Safe for

funds our

and

new

Fourth

the

Bank

six

large

building,

Street,

steel now

being

sixty vaults,

the

on

on

our

reserve

money safes

being erected

Cincinnati.

Very respectfully,

for on

THE

VICTOR SAFE AND ;r;n; .vnitl

f»io?m3

The

mtmia’

itmac ftirttn

Magnificent

New Marble

ttts

antis

Municipal Building, Washington,

:

jtttfij stttttro

[Hp£ »0!

I). C.

EQUIPPED THROUGHOUT WITH NINE VICTOR VAULTS The Treasurer’s Office is provided with a Victor Manganese Steel Bank Outfit, the first ever purchased for a public building in Washington, and considered the best ever sent to the Capitol.

LOCK

COMPANY

THE VICTOR SAFE AND LOCK COMPANY

12

19th

Dear

Sirs:-

from

same

those

as

the Victor We

years

from

October

Safe

Victor

This

by

fire.

at

Stephenville

fire

but

contents

of

any

was

after were

of

Co. been

have

the

that

recently

the

safe

found

in

I

it

is

Postal

was

for

only

for

to

a

Gear

&

St.

Co.

J

hn's

trial

Telegraph, build-

and

was

opened

the

honor

Dear

Sirs,

obedient

to

be,

Servant,

Pos tmas ter-General.

Messrs.

many

last

good condition.

Your

us

totally destroyed by

cooled

have

12

Ohio.

safes

our

subjected

were

the

Crossing

by you

Cincinnati,

but

them

when

ordered

getting

Co.

with

Department

supply this

Please safes

1908.

February,

the

J. J.

McGILLIVRAY, Mayor.

H. H.

City of

PARSONS, Clerk.

F. J.

REICHENBACH, City Att’y.

Black River Falls

OFFICE OF

CITY

ATTORNEY

Black River Falls,

Wis., Nov. 29, 1911.

The Victor Safe and Lock Co.,

Cincinnati, Ohio. Gentlemen: I finally succeeded in recovering my No. 11 safe which was washed down the river about a half mile by the flood on October 6th. Its contents were in good shape considering the length of time the safe The bolt work and locks were uninjured. There was was in the water. nothing broken about it in any way. Out of about forty-five safes which were lost, it is the only one recovered thus far in first class condition. Yours

Above

are

truly,

shown two views of Black River Falls at the time of and after the flood.

THE VICTOR SAFE AND LOCK COMPANY

14

^rocu/way and tjouri rSfo Cincinnati, 0.

reel

George Sealey LOCAL

MANAGER

The Victor Safe and Lock

August 8, 1903.

Company, Cincinnati, Ohio.

Gentlemen:—It will no doubt be interesting to you to learn that we have today recovered the four safes of your make from the ruins of our building, which was destroyed by fire on the night of August 3rd, and are pleased to state that we found the contents in good condition. We believe the fire which occurred in Cincinnati.

Congratulating ourselves served their contents,

we

beg

destroyed upon to

our

building

was

the hottest that has

having Victor safes, which

remain, Yours

so

splendidly

ever

pre-

truly,

PITTSBURGH PLATE GLASS CO.,

^7/5

Local

Manager

t

if" 4 i,

THE

Destroyed by

e5

PITTSBURGH PLATE GLASS COMPANY’S BUILDING fire

August 3rd, 1903. In this fire were four Victor Safes which preserved their contents without a blemish.

THE VICTOR SAFE AND LOCK COMPANY

15 SAVANNAH, GA.

CINCINNATI, O.

L. WOLF & BRO. Dealers in all kinds of

SCRAP IRON, RAILS, STEEL,

METALS, ETC.

SPECIALS

Relaying Rails, Locomotives, Railway Equipments, Railroad and Street Railway Supplies

Telephone

Main 1877

SUITE 50-51-52 MITCHELL BUILDING

CINCINNATI

March

25, 1903.

The Victor Safe and Lock Co., Cincinnati, Ohio. Gentlemen:—You no doubt are aware that we were formerly located in the Pike Building. Today we have received our safe out of the ruins and want to let you know that the papers, books, etc., when taken out, were in first-class condition, and we invite you down to look at our books, so you can judge for yourselves. We must compliment you on the test the safe stood and also want to say that of all the safes I saw opened, which were taken out of the fire, ours stood the test better than I am sure that our safe was any other. Our offices were in the heart of the fire and in the burning debris for days, and to come out the way it did is simply remarkable. We want a larger safe and will kindly ask you to send us catalogue at once. L. WOLF & BRO. Yours very truly,

PIKE OPERA HOUSE FIRE

the largest fire that ever occurred in the business portion of Cincinnati, the total loss being estimated at over three million dollars. other make. The Victor Safes in this fire preserved their contents better than any

This

was

THE VICTOR SAFE AND LOCK COMPANY

16

Victor Safes

on

Top

In the great fi re a t Fernie, B. C., which destroyed the entire town and caused a nionetary loss of $5,000,000, the Victor Safes again demonstrated absolute reliability.

Fernie,

B. C., October

16, 1908.

E. G. Parnell, Agent Victor Safe and Lock Co., Vancouver, B. C. Dear Sir:—Replying to your letter of September 22nd, would say that had one of your Victor safes in our Market Building during the recent fire here, and we take pleasure in advising you that the contents came through in the best of condition, and some of the hooks which it contained are still in daily use. The heat was so intense that the handle and comhination were burned off. Yours truly, P. BURNS & CO., Ltd. (Signed) Per J. S. Gusty. we

E. G. Parnell,

Agent

Victor Safe

Fernie, B. C., August 20, 1908. and Lock Co.,

Vancouver, B. C. Dear Sir:—1 am pleased to advise you that the Victor safes in use at the time of the fire here (which destroyed the entire town) came out O. K., having preserved their contents. In one instance the dial was melted off and safe had to he broken open, the owner fearing the contents were destroyed; however, as soon as door was broken open the contents stood

intact, unharmed.

You have without doubt the most reliable safes. Would advise your coming here immediately. P. Burns & Co. had a Victor safe which went through the fire and when opened up every thing was in first-class condition; books and papers were not even discolored. A ours truly, 7

(Signed)

S. A. HUDSON.

Blackened ruins in main business district of Fernie, B. C., showing how the town destroyed. The picture conveys an idea of the utter desolation completely of the place.

was

THE VICTOR SAFE AND LOCK COMPANY W. W. BALKE. Prss

t

v

W. E.

Treas. ADDRESS ALL CORRESPONDENCE TO

PERRY.

V. P. &.G. M.

THE COMPANY.

The K-O Shoe Co.

TKMPORAHT OFFICE

SECOND NATIONAL BAN!

17

'

tohe

orrick

BLDU.

Men’s Fine Shoes. Dec.

Cincinnati. C.

27th 1910.

The Victor Safe & Lock Co.

City.

Gentlemen;

pumping water on.the disastrous completely destroyed our six story manufacturing building, we managed to get our large No. 18 Victor safe out of the ruins yesterday and wish to compliment you on the perfect manner in which all contents were preserved and congratulate ourselves for selecting your make of safe in preference to others for use in our place of business. Although engines

are

still

fire which started six days ago and

newspaper account and photographic reproductions of that its intensity has not been surpassed by many in conflagrations of modern times end for our Victor safe to come out such a satisfactory manner, is certainly proof that they are made to withstand most any sort of a fire test that may be encountered. The

the fire

graphic

indicate

Congratulating from destruction which

you over the escape of your own were threatened for a time, we

Tours very

factory buildings remain,

truly,

THE K-0 SHOE CO.

PRES.

View of the devastated Fire District, taken from the roof of Old Plant of The Victor Safe and Lock Company.

Our HOME Reputation is the one you want to know about abroad. In this big tire, adjacent to the Factory Buildings, then occupied by The Victor Safe and Lock Company, the VICTOR SAFES came out in splendid condition and delivered their contents in a better state of preservation than any other make.

the victor safe and lock company

18

Co-Operative. Enterprise

THOS. P. F1NNERTY, Pr«. JOS. M, BOTT, Vice Prev HENRY KRIEN, Sec.

Glass Co.

[INCORPORATED]

HARRY R. L£ CRAND, Treu.

MANUFACTURERS OF

“Cracker Jack” HIGH GRADE HAND-MADE LAMP CHIMNEYS. AO

contracts

Strikes,

or

other

accepted causes

subject

beyond

to

our

Firos,

cHprth 'Vernon, Ind.,

control.

JULY 20,

1909.

THE VICTOR SAFE AND LOCK CO., Cincinnati, Ohio. Gentlemen In reply to your favor of the 1st inst., will say that our factory was destroyed by fire on August 1st, 1908, and inasmuch as we had no way to the to burned it the was ground not a stick of wood or anything plant fight Our safe was a ‘‘Victor’’ else that would burn was left on the premises. we are and pleased to say that the purchased from you in February, 1908, we as much in it as we could put had same of the contents (and in) after the fire was preserved intact, the books, etc., being in as good condition as When we consider the fact that the fire had full when t.ley were put away. sway and that same was an extremely hot one we must concede that our safe was

certainly fireproof.

Very truly yours,

CO-OPERATIVE ENTERPRISE GLASS CO. T.P.F.-C.

View of the ruins after the

conflagration.

THE VICTOR SAFE AND LOCK COMPANY

19

Cincinnati, ©. 1910.

Aug. 5, The

Safe

Victor

& Lock

Co.,

Cincinnati, Ohio. Gentlemen: In

the

two-hundred

($225,000.00) fire,

dollar

and

which

destroyed

early Sunday morning July 24th, which

safes,

subjected ruins

be

can

test,

we

were

nation after

thing

it

feel

absolute

had

in

the

use

intense

the

gleaned

showing

was

from

the

interior

to

able it

was

contained

unlock

to

of

the

the

safe the

found to be

in

can a

to

be

merit

absolute of

the

taken

of

the

ruins

was

of the

the

combi-

and

every-

perfect condition. a

safe

in

which

placed and shall consider it

privilege the

on

it

after

severity

indebted to you for building

dependence

which

plant

our

11

No.

years.

photograph

removed from

was

your

several

heat

building

our

of

one

for

Notwithstanding

conflagration.

We

have

conception of

Some

the

we

thousand

twenty-five

to

at

any

your work

and

testify

of

time

fire-resisting properties

Victor Safes. Yours

very

truly,

THE VICTOR SAFE AND LOCK COMPANY

20

CAUTION 1 IU1> !

This

matter

‘

appropriated

is

original with

and used

us.

It

has

more

than

once

been

by other Safe Companies.

ADVICE AND INSTRUCTIONS FOR SELLING SAFES VERY salesman should know something of the article he is trvinsr to sell, in order to present to his prospective customer a plausible argument. Without some familiaritv with the subject, no matter how quick-witted he may be, he is liable to spoil many a sure sale. The fact must not be overlooked that, as a rule, the average merchant is better posted in a general way as to prices and values than the salesman who onlv represents a single line of goods. This is necessarily true as the resuit of the daily teaching he receives from salesmen representing every line of business. Owing to this fact, a salesman is liable to find his supposed easy victim better posted on the line of goods he is trvins to sell him than he himself is. Nothing will spoil his prospects quicker than this state of affairs. Furthermore, he might have been posted on the subject by a competin' acent representing the same kind of business. In which event the salesman may find it an embarrassing duty to meet some pretty strong arguments against his own goods. No matter how false the statements concerning his goods may be, an impression is made upon the mind of the merchant, and before doing business with him, he will demand not only a refutation, but a reasonably good argument

I

“A

^

to prove his own

sincerity. a knowledge of what to say is absolutely essential. convince him that he is maligned aM back this up with better prices he

This is where

If he can If he is his customer. unfavorable impression

not, the merchant will have nothing to do with him.

can

is

already

made

and he fails to

remove

The

it.

We desire to urge here that, as a rule, salesmen are not over scrupulous as to what thev say regarding their competitors. But there is no question about it, the truth wins in the end. No matter how mean a thing a salesman says about his opposition, it should be the truth, the v/hole truth, and nothing but the truth.

It is morally right and proper to expose any concern that is a fraud, or that adopts unfair means to make sales, or that makes it a habit to make misrepresentations or false statements concerning competitors in their line. It is right to expose their agents and their methods, but it is highly improper to distort or exaggerate small things to the injury of competing agents, especially where the chances are that it will do you no good. This is petty and unfair competition. After a strong and manly effort on your part has failed to make a sale, don’t stand in the way of some one else who can make it.

HOW TO SELL SAFES. We furnish here knowledge of the Safe Business to enable the salesman to answer the arguments he is liable to encounter in trying to make sales.

sufficient

FIRST FIND A MAN WHO HAS NO SAFE. If he is a business man, professional or otherwise, you may depend upon it he needs a Safe and feels it unore than anyone else. Something prevents his buying one. It is vour duty as a salesman to find out exactly what this something is, and until you find it out and remove it, you can not make a sale. It may be due to a single or cause', it may be due to a combination of reasons. The reasons he is most likely to and give, the essential ones for you to overcome, are:

1.—I do not need a safe. 2.—I can not afford one. 3.—I would rather carry my books and papers home at night. 4.—I am too busy to talk to you about a safe.

5.—I have made other arrangements for a safe. 6.—I can get a special inside price on a safe through a friend. 7.—I am going to buy a second-hand safe. 8.—I prefer the “Podunc” safe, or some other make. I don’t know anvthine about the Victor Safes. Many very singular reasons are sometimes given, but the above are the ones most

with, and with these overcome,

commonly

met

take these

reasons

up

one

at

a

time and fit

an

a

sale,

as

a

rule, is certain.

argument to each.

We will

THE VICTOR SAFE AND LOCK COMPANY

21

No. 1—I DO NOT NEED A SAFE a rule, it is only an evasive may be honest in making this statement, but, as It is possible, however, that he has never had the need of a Safe impressed case the salesman has almost a sure upon his mind by a convincing argument, in which

A

man

answer.

thing. REASONS WHY ALL BUSINESS MEN SHOULD HAVE SAFES to hold all of his Every business man should have a fire-proof Safe, large enough to others. books and papers, if not for the relief of his own mind, for what he owes in the It is purely selfish for him to consult only his own convenience and wishes If credit. he whom or to gives him He owes it to every person who credits matter. a he is a wise business man, every piece of paper coming into his possession through if smallest The piece, will be or cash preserved. it for credit, business transaction, be If these books and papers destroyed, might cause him endless trouble and expense. No insurance company will insure are worth saving, they are certainly worth insuring. made. The purthem against fire or theft; therefore, fire and burglar-proof Safes are You insure your chase of a Safe is the simplest, cheapest and best form of insurance. of being beaten a yearly premium, and take the risk cost which you property against fire, one premium in a but and Safe a pay You purchase fire-proof out of your insurance. now refuse to lifetime—the purchase price. All the leading fire insurance companies and a Safe in which to keep his books he has unless man’s insure a business property records these alone, this by are for, rule, adopting In fact, all the companies papers. determine the basis of settlement for insurance claims.

they

be general property. Here is probably a most important business secret that should their to instructions traveling men to houses wholesale give Many of the leading been have selling goods who has no Safe. notify them of every customer to whom they all the credit now know why houses that have long given them will merchants Many and tightthis credit curtailed gradually few years they asked for have in the past of the insurance companies ened their terms. They are simply following in the footsteps This is the only as they should. and forcing their customers to protect themselves merchant The wholesale business. of a doing slip-shod way way in which to break up but adopting a measure of selfis not by this assuming guardianship over his customers, “I keep well insured for the protection of my protection. The merchant may say: do if he fails to collect it. Statistics show insurance this will What good creditors.” It is all papers and books are destroyed. that litigation ensues in every case where This may be true, but it fraud. down to essential keep is this that absolutely claimed in full insurance, and but one out of is certain -that only one case out of nine results while the costs and expenses four is successful in getting a satisfactory compromise, case. in every absorb a good portion man that he must have a Safe. The foregoing alone should convince every business courts Our as throughout the land have their strong. But there are other reasons fully is the direct result of the destruction or loss where cases litigation with filled dockets Notes are books are destroyed, accounts are disputed. of legal documents. If your and the are be never will destroyed Receipts paid. of ten, you lost; in nine cases out Your bills are deto pay an account the second time. have will that are you chances sent you, you have no means of telling whether a “few stroyed, and new ones being Deeds and mortgages are destroyed and the cost of dollars” have been added or not. a Safe. of that Money, Jewelry, Postage Stamps and other double will renlacing them be can replaced by the sweat of the brow. only valuables are destroyed; they consider yourself the most unfortunate If your burning out leads to all this, you Your business friends, however, take a different view of it, and world. the in person criminal carelessness.” a Safe is now considered “To try to do business without say:

OTHER GOOD REASONS FOR HAVING SAFES to an office or business room that a bright new Safe No fixture adds the dignity A new Safe will advance of progress and prosperity. It is always indicative does. A good test of this is to buy a Safe, put per cent. twenty credit man’s business any watch the impression that it makes upon those who see it In a conspicuous place and see if they do not shake your hand it for the first time; especially traveling salesmen; more goods than they have heretofore you selling insist and upon and harder, longer see the progress and purpose in your no longer trusting been selling you. They at once wood desk. Your records are worth protection now, old books to the your papers and than heretofore, you show some ambition in business. valuable more be must therefore are trusted, for it indicates that you are systematic, The moment you buy a Safe you

THE VICTOR SAFE AND LOCK COMPANY

22

that you are projecting into the future and providing against therefore should be a safe man with whom to do business.

business

calamities,

the same impression is made upon every who sees his neighbor getting a Safes he feels hat his neighbor is prospering e many other reasons for buying a good Safe could be iiigeel, the abo\e aie sufficient to convince any man that a Safe is an absolute necessity and that he does need one.

We do not have to urge the truth of this

man

^hi

No. 2—1 CAN NOT AFFORD ONE

The reason is a selfish and inconsistent one. If he can not afford a Safe, he can not afford to do business. In nine cases out of ten, however, this answer is honest. He really believes that a Safe would be an expensive luxury to him. He has not had impressed upon his mind that it is considered almost criminal to be without one, therefore the argument in No. 1 will serve a good purpose here. But, another important thing must be considered. It is highly possible that this man has not been offered extra in-

ducements to buy. Probably Safe agents have not felt inclined to make him proper inducements. It is therefore an honest conviction on his part that he can not afford

to

buy.

This state of affairs is absolutely in our salesman’s favor, for the prices and terms he is able to offer him, completely changes his mind and he finds that he can ill-afford to do without a Safe. No. 3—1 WOULD RATHER CARRY MY BOOKS HOME AT NIGHT

This answer is an admission that a Safe is badly needed. He fully appreciates the value of his books and papers, but through economy he nightly makes himself a target for footpads—actually risks his life for his books. If it were known by life insurance companies that he made a habit of jeopardizing his safety, he could not get insurance on his life, as hundreds of cases are recorded yearly of assaults and murders committed exactly under these circumstances. A singular law of fate causes him to forget to take his books home on the very night his store burns, consequently he has taken all these risks for years for no This is purpose. indeed poor economy. His answer is therefore only a clew to a sure sale. No. 4—1 AM TOO BUSY TO TALK TO YOU ABOUT A SAFE

This man is not in truth of the statement.

humor to talk business, but with caution you can ascertain the If you really find that he is don’t bore him, butdeave him busy, something to look over, and bide your time when you can find him at leisure. If he has merely tried to get rid of you, use your ingenuity to get him interested, and syswork tematically First get him into a better up to a sale. humor—your experience as a salesman should enable you to read the character and of the man sufiiciently well to find his weak point in a very few minutes.disposition Until you find this weakness you will not be able to break through the determination not to buy a Safe, which is formed in his mind the moment you introduce the subject. After giving you the answer, he knows that to take up and discuss the subject with you will be a direct admission that he was only trying to evade an encounter. This is also an admission that lie is afraid that you will make it so plain that he should have a Safe that he will have to buy, consequently your main effort must be to inveigle him into an that time actually hangs heavy on his acknowledgment hands. Then he is in a condition to tell you why lie has not provided himself with a Safe. He will invariably take refuge behind excuse No. 1 or No. 2, where you can, three times out of five, land him. Never look a customer as a upon victim; considu. that you owe it to him as a duty to make him protect his papers and books, tor the relief of his own mind, as well as to protect the interests of Ins creditors, his debtors, and his family. It is a friendly act for you to sell a and him, reciprocation for him to buy. The great benefit he realizes from the sale soon compensates tor the small amount he knows vou have been paid as a commission out of the price he pays for the Safe. a

No. 5—1 HAVE MADE OTHER

Never, under

any

ARRANGEMENTS FOR

A SAFE

circumstances, interfere where

a sale is actually accomplished If you induce a party to countermand an order given a dishonorable party action, and we would not care to have for us. you make sales This answer does not, however, always mean that an order has been It is purely evasive. It is given always safe to decide that an order has not been as a rule, if he has for given an order he will jump at the opportunity to compare Prices with those already made him. There are exceptional cases

and

an

you

are

order has been given. to

giveif ’your

where parties, after

THE VICTOR SAFE AND LOCK COMPANY

23

ordering, do not want to learn that they could have bought cheaper. Even in these however, they tell you plump out that they have ordered. Answer No. 5 is always favorable to the salesman, from the fact that it is an acknowledgment that a Safe is needed. The first step is to find out what he means by the assertion. It is possible he has just been convinced by a Safe man that he needs a Safe and has been worked up to the very point of buying, having even said to the salesman that he would buy of him. The salesman not having the quick discernment to notice this left him to consider the matter and feeling actually under obligation to take a Sate of him. Under these circumstances it is perfectly legitimate for our salesman to in and cases,

step convince the party that his is the proper Safe to buy. It was a fatal step tor the first salesman to have left him to for it is morally right for consider, you to sell him so long as he has not actually given a bona-fide order. Usage has made this a law among salesmen. No. 6—1 CAN GET A SPECIAL INSIDE PRICE ON A SAFE THROUGH A FRIEND The special inside price and friendship racket has been well worked, and every salesman has a party on the hip when this answer is given him. The special inside price is what catches him. If you offer him better the friendship influinducements, ence disappears at once, and he is your customer, as no one else can compete with you on prices or terms for first-class work. Excuse No. 6 need not trouble you in the least. No. 7—1 AM GOING TO BUY A SECOND-HAND SAFE

This is the next thing to more

and

buy

a

new

one.

true.

buying

no

Safe at all.

It is the salesman’s

duty

It is by far better to pay a little convince the party that this is

to

REASONS WHY IT IS NOT PROPER TO BUY SECOND-HAND SAFES There is no way to prove up the record of a second-hand safe. It has always been the custom of the oider safe companies to refinish Safes taken in exchange and put them out as new Safes. It is possible that the Safe has passed through a fire, in which case it would not be fire-proof. Even if the Safe should look new and bright, comparatively it is possible that it is worth no more as protection against fire than a wood box would be.

if he should buy a second-hand Safe, and should find that it did not his requirements, it would be almost impossible to sell it, therefore it would be a dead loss in the end. The slight difference in price of a new Safe over that of a second-hand one is altogether in the favor of buying a new one. Most second-hand Safes

Furthermore,

answer

are

“old-timers” repainted.

Our salesman will have everything in his favor when he meets with a party that has made up his mind that a second-hand Safe is good enough for him; for in the first place the price he is able to make on a new Safe is much below any price at which he could buy the second-hand Safes of any other make. He is absolutely certain to get a new Safe when buying the Victor from the fact that we never take old Safes in exchange. We will not take an old Safe into our shops. All salesmen are instructed not to consider an exchange of any kind, excepting upon his own responsibility. If he can get a nice new Safe, lettered with his name, at the same price that he is willing to pay "for a second-hand one, he will not hesitate to buy. No. 8—1 AM GOING TO BUY A

SAFE AND LOCK CO.’S SAFE

don’t know anything about the Victor. The salesman must now polish up his for an encounter with a rival. He may, however, feel every assurance of victory from the start. This man needs a Safe and is going to buy one. He likes anHe will listen to what you have to say, and down other make. you wherever he can, notwithstanding the fact that you are trying to save him some money. He will dispute your word, will question you, will doubt you, and will resist you to the end. Don’t allow him to put you off until you have argued the subject clear through. lie can not escape 'in any other manner, unless he absolutely ignores his own interests. You have everything in your own favor. No other responsible safe company can successfully compete with you. I

armor

We will anticipate what information you will require to meet any arguments he may If you convince him that the Victor is as good, or advance. better, than the make and that you can sell to him cheaper, he will that he has thought of buying, of you at once.

buy

can hardly hope to sell a man a Victor Safe unless he has some knowledge of confidence in The company making them. You will therefore be called upon to give the financial standing and equipment of our Company.

You

and

THE VICTOR SAFE AND LOCK COMPANY

21

THE FOLLOWING FACTS WILL BE ALL SUFFICIENT

The Victor Safe and Lock Company is incorporated, having a full paid-up capital of The stock is all held by a few of the best known business men of this city, who trade, and identified with are members of the Chamber of Commerc' and Board of other of the largest concerns in this city. T.ie business through this management has been probably the most successful that w as ever developed in this city, and especially in the Safe line, our average monthly shipments now being l,o00 Safes, two hundred per cent greater than that of any other company in the country.

$200,000.

r

The Victor Safes are manufactured under a long list of valuable patents, covering the improvements which have enabled us to outstrip all the other concerns. These inventions not only involve the different elements of the Safe, but also the machinery The plan of the and tools necessary for their quick and inexpensive construction. Company has been to develop in the Safe manufacture an interchangeable plan of the highest order. Toward this end we have equipped our factories with every convenience in the way of special machinery. Massive machines for cutting and trimming plate iron, which weigh from 5,000 to 12,000 pounds; punching machines that weigh from 3,000 to 10,000 pounds, which punch one-in 'h holes through plates one inch in thickness; ponderous lathes, tlie tools of which complete an article with a single cut; die presses, which stamp out dials, tumblers, plate keys, lock cases, etc., perfect at a single drop; boring and drilling machines that make the necessary holes for rivets and screw's with the rapidity of lightning; gang punching machines that make all the holes on one side of a box plate at a single drop, or sixty holes per minute. This not only enables us to greatly cheapen the cost of manufacture, but makes the work the best and most perfect that can be manufactured. In addition to the improved machinery, our pattern stock is the best in the country, being all metal patterns. In making this new pattern stock we have provided against all the objectionable features found in old pattern stocks. Other companies do not feel willing to discard the old style machinery and buy new at an enormous expense. They can not change their old pattern stocks with-

out

changing the whole system in their factories.

There is but

one w ay for them to get out when they meet us in competition, that is to create prejudice against our goods. When parties are posted about our Safes, agents simply say, “We can not compete with the Victor,” and in this statement they tell the plain, unvarnished truth. We do not want to appear egotistical by exploiting our own virtues, but when this is necessary, as a measure of self-defense, we will trust to the public to place a proper construction upon our statements. r

We take pardonable pride in making these statements, from the fact that our rivals have repeatedly stated that we were bound to fail, selling Safes so cheaply. We have not only kept our heads above water, but have prospered beyond our most sanguine expectations, and demonstrated beyond any question that our theory of “Large sales and small profits” will win in the end. We have had to contend with the meanest and most dishonorable opponents. The other safe companies have systematically circulated through their agents all kinds of malicious statements regarding our company and our goods. We have attended to our own business and quietly made ourselves masters of the situation and leaders in the Fire-proof and Burglar-proof Safe business.

We

duly rated by all the Standard Mercantile Agencies, and it is an easy find all the responsible Safe Companies. We would urge the importance of buying Safes only of responsible concerns, even if orders are not given to us. In conelusion, we will say we have insisted that our Safes are better than any other make and sold for less money. The older companies have been verv careful not to allude to such improvements in our Safes as double hinges, handleless bolt work, locks, with handie and dial combined, requiring but one perforation of the door, and quite a number ot other valuable improvements over other safes. Their oversight on these is

matter

are

to

laughable.

points

With the foregoing facts we think our salesmen will be properly equipped to make We would suggest to salesmen that it is fully as important to establish the reliability of his customer as it is to impress him with our responsibility. s -»les.

THE VICTOR SAFE AND LOCK CO.

CAUTION—We have been copied and imitated by more so-called “safe-companies” names suggesting our own than any other reputable company making safes. Men of reputation should sell only the safes of known standard.

under

THE VICTOR SAFE AND LOCK COMPANY

When

Special Cabinet

Plan is

25

Required

Attention is directed to the following chart for instruction how to prepare plan for special cabinet. In arranging cabinet work in Victor Safes our aim has been to make it so that in each of the different sizes the space is utilized to the best advantage and meets with the convenience of the majority of customers, but occasionally the regular plan must be changed to meet special requirements. When this is necessary it is advisable to send a pencil sketch with the order, showing exactly what is wanted. The following sketch will enable any one to understand how an accurate cabinet plan can be drawn. r Whenever trays to

or

slide

other in

drawers,

things

and

out

required

are

of

safe in

straight line where the inside

swings,

SAFES Nos. 7 to 10, M inch.) “ “ 36,42 & 48, ^4 inch, s

a

door

allowance must be figured

for the

projection of the inside door

which

overlaps the inside width.

Note

SAFES Nos. 4 to 6, % inch.

jewelry




INSIDE WIDTH OF SAFE

INSIDE

THE VICTOR SAFE AND LOCK COMPANY

26

The Victor Non-Pickable Combination Lock

—

SIMPLE IN CONSTRUCTION. CANNOT

EASILY GET

OUT

OF ORDER.

THE STRONGEST AND MOST BINATION LOCK MADE. WE

DURABLE

USE IT ON ALL SIZES AND MAKE PART OF THE LOCK OURSELVES.

COM-

EVERY

We use the VICTOR LOCKS on all our safes, and In perfecting it, we have would use no other. made a careful study of all other makes, and avoided the objectionable features found in them. The principles involved in the VICTOR are years Limited space will allow us in advance of others. Other safe comto cite but one particular feature. panies advertise extensively what they call a demuch further. We combine We tached handle. go When cur safe is the handle and dial in one. Nor can a handle to odlocked it has no handle. erate bolts be formed by any one excepting the the ''ombinn.tio*' of with entrusted is person who the lock. In forming the combination to open the safe, the dial, after bringing the tumblers into proper position, engages the “driving disc” with the bolt lever, and forms a perfect handle with identically the same leverage as found in the old We are required to pierce style, clumsy handle. our doors but once for spindles, where others must An unlimited number of commake two openings. binations can be set up on the VICTOR LOCK. Our new device for changing the combination instantaneously is a very ingenious invention. One of the greatest drawbacks to combination locks has heretofore been the necessity of taking the lock entirely to pieces to change the combination. We now enabled to set up a new combination in less than three minutes, without removing a single screw from the lock proper.

are

We have been granted a patent on this valuable and use it now on all our locks. send with each safe printed instructions for operating the locks.

improvement,

We

Patented.

THE victor safe and lock company

9

/

No. 1 Queen Safe

DIMENSIONS:

Outside—16 %

wide,

high, 1014 inches deep, including hinge.

inches

14 inches

Inside—10 inches high, 6^4 inches wide, 8 inches

deep.

Three-Tumbler, Non-Pickable Combination Lock.

Approximate Weight, 100 Lbs. Retail Price, $20.00.

Savannah,

N.

Y..

Nov.

The Victor Safe and Lock Cincinnati, O.

10, 1908. Co.,

Gentlemen:—In reply to your card 4, will say that I wish you would please send me at once a complete price list, as all my letters

of November

burned in the recent terrible tire in our town. Twenty-seven business places were entirely destroyed, and I think I shall be able to sell six or seven safes here to my friends and business men, for when I opened my Victor safe after it was in the fire three days, I found all my books and papers intact, while the contents of all the larger and more expensive safes of other makes, xvere ruined, and the people were surprised when my safe was opened and found O. K. were

If you

can

have

one

of your repre-

day, I think we can land all the business, as I am the on here ground and will have sentatives with

me

a

the advantage. Let

me

hear from you at

Very truly

once.

yours,

PERRY MORGAN.

the victor safe and lock company

28

No. 2 Victor Fire-Proof Safe Lock

Three-Tumbler Non-Pickable C ombinalion

DIMENSIONS.

Outside, Inside,

21

H

Approximate

(inc. wheels) /z /2 in. in.

Sub-treasury, 4 x 4 x 7, with Iu addition to furnishing ample high by 7 inches wide.

13

in.

'/2 7'/2 in.

16

8 Vi

in. (inc. hinges) in-

Retail Price

Weight

Deep

Wide

High

-

22 (

p ounds

/

i

§3900

One drawer and book space, 11 x 3% x 8%. flat keys. for papers, it will take in with ease several books, 11 inches

duplicate room

Thousands are now being sold in This No. 2 Safe is our great Farmers’ and Household Safe. \Ve have fully awakened the farmers and housekeepers to a realization of every part of the world. out this size meet their to have requirements. brought especially their needs, and

A

Burning *

MORNING BLAZE

of the L. S. & M. S.

Freight Depot, Tecumseh, Michigan

The morning slumbers of our citizens were rudely broken yesterday morning about half-past four o’clock by the clang of the tire bell and the shout of “tire.” The tire proved to be on the premisos of the I ake Shore Railroad Company, and in the freight depot. When discovered, the fire had already got a good start, and by the time the first comers had reached the scene, nothing could be saved from the building except a few articles of freight, the grain carts and freight trucks. It was exceedingly fortunate that there was no wind, so that the Even as it was, the surrounding buildings began to smoke, and llames mounted straight upwards. Slayton’s buildings west of the warehouse were in flames when two streams of water were finally directed upon them. The passenger depot, across the tracks, was also in danger for a while, but the Had it not been for the fire boys did good execution, and soon had all surrounding property safe. fire system, other buildings would doubtless have burned. The company lost all the belongings of the freight office, including all account books and papers. Notwithsanding the fact that 15 fire-proof safes were in the depot and proved their quality. Here Any one of these safes would have saved was a remarkable illustration of the value of such things. the books and papers. The Victor Safe and Lock Co., of Cincinnati, Ohio had shipped 15 of their No. 2 Farmers’ safes The Company’s agent arrived here on to this point, and they had not been removed from the depot. the morning train and examined the safes. They were red hot in the fire, yet they opened without were The interiors as clean as when they left the difficulty, the combination working perfectly. factory; the varnish on the cabinet work not being blistered. This is a strong recommendation for the safes, as the fire was an exceedingly hot one. It was an unusual test, to have so large a number tested in the same fire.—Tecumseh News.

THE VICTOR SAFE AND LOCK COMPANY

29

No. 2^ Victor Fire-Proof Safe Three-Tumbler Non-Pickable Combination Lock.

DIMENSIONS

Outside, 26^4 in. high (including wheels), 16p

A*'*?.* / -

.

Open view showing jiggered

copper

.