152 118 82MB
English Pages 145 Year 1902
Organized 1885.
Incorporated 1887. Incorporated under the la.ws of the full
paid
.
up
.
.
St8te of
Ohio, with
capital stock, $200,000.00.
THE
.
.
.
Victor Safe & Iiock Co. 819, 821, 823, 825, 827, 829 BROADWAY, FULL BLOCKS ON NINTH
ST., E. CHEAPS1DE, W. CHEAPSIDE & CANAL STS.
CINCINNATI, OHIO, U. S. A.
TRADE
MARKET
Foreign Agencies: CHRISTIANIA, NORWAY ODESSA, RUSSIA MILSPE AND SOLLENGEN, GERMANY 300 REGENT STREET, LONDON, ENGLAND CASILEA 514, SANTIAGO, CHILI, SOUTH AMERICA CASILLA 758, VALPARAISO, CHILI, SOUTH AMERICA CITY OF MEXICO, MEXICO PUEBALO, MEXICO CHIHUAHUA, MEXICO HERMOSILLO, MEXICO MONTEREY, MEXICO • PORT ANTONIO, .14 MAT CO VICTORIA CRESCENT, NANAIMO, B. C. HAVANA, CUBA SANTIAGO, CUBA AMSTERDAM, HOLLAND HONG KONG, CHINA PEKING, CHINA YOKOHAMA, JAPAN . CAPE TOWN, SOUTH AFRICA JOHANNESBURG, SOUTH AFRICA
Thos. S.
Officers:
W. E. Arnold
•
President and General Manager.
Spivey
W. C. IIattersley
.
’
'
•
Treasurer. Secretary
The Victor Safe & Lock Co Cincinnati, O.
To Visiting Friends In
:
visiting Cincinnati
salesrooms, located at the squares
corner
will find of
our
factory buildings, office, and
Broadway and Ninth streets, only six
from the Post Office Building.
Chester Park, one
you
Norwood, Madison Ave.,
or
Take Gilbert Ave., Avondale, Hyde Park Electric Cars, any
of which pass our works. If you want a little exercise, walk two squares east on
from Post Office will have
no
Fifth street
Building and four squares north on Broadway, and you
difficulty in locating us. The Victor Safe & Lock Co.
.
HUGH MILLCP. PRESIDENT
THE VICTOR SAFE AND LOCK CO. S. W. SMITH, Jr. VICE PRESIDENT
.
•
.
W.Y. DAWSON. CASHIER.?
.
'
THE VICTOR SAFE AND LOCK CO.
A
The best
■
.
Complete Office Outfit.
selling combination in office furniture
ever
offered to the
public.
THE VICTOR SAFE AND LOCK CO.
7
Important Notice. OUR business being founded on merit, we have never objected to honorable competition; in fact believe in the
adage, that “competition is the life of trade,” and that when honest compe¬ abroa,d, it stimulates and deveiopes a demand for safes. Moreover it keeps us keenly the alert for improvements in our methods of manufacture, and for measures by which we
we
tition is on
may
give the buying public best satisfaction.
policy to treat the public and Dosely allowed
an
line of work.
Nor have
agent or
responsibility, but have
a
we
competitors,
our
representative in
It is
a
matter of
business methods.
any
on more
than
one
our
would have them treat
business it has byen our We have never pur-
us.
capacity, to speak slightingly of
allowed any competitor to
dearly for libelous methods towards
pay
From the beginning of as we
speak disparagingly of
occasion, called them up with
us.
a
us
a competitor, or his where we could place
short turn and made them '
>
great comfort to us to know that the public is unanimously in favor of honorable
We wish
we
could say the same regarding some
of
our
“would-be” competitors. We
frequently receive complaints from persoris handling our safes, that rival safe agents, who care nothing truth, honor and justice, resort to mean and disreputable tricks to prevent sales, even where they
for
cannot make them themselves.
Through better
a
jealous desire to injure
our
agents, who are able to make lower prices,
or
supply
a
grade of goods, they will resort to the meanest falsehoods and slanders to create unfavorable
impressions regarding our safes. familiar with the tact that
we
Our advantages are our own in the manufacture of
our
This of course can only work injury with persons who are not
manufacture
and
safes.
are
more
protected by
fire-proof safes than all other companies combined. a
long list of valuable patents covering every detail
It is to the interest of the public to suppress vicious and dishonest
The purchaser wants the best work that get, and he wants it at the lowest possible price consistent with first-class work ; therefore we request that any one interested in the purchase of a safe, if he is considering a proposition or bid with us, in competition with other makes, that in the event rival agents make vicious and derogatory state¬ ments regarding the quality of our manufacture, that they be requested to make such statements in a manly and business-like way, making their companies responsible for the statements, giving us an opportunity to refute them- It is not sufficient that they make the statement on their own responsi¬ bility, for they are representing other manufacturers. A refusal on the part of any such slanderer to make his company responsible by signing its name by himself as agent, will brand his statements as methods
he
on
the part
of salesmen representing manufacturers.
can
false and malicious. our
If he is honest in his statements, he will gladly give us an
opportunity to clear
On the other hand, if he is malicious in his intentions, we should have the opportunity damaging statements, and compel his company to pay us damages for their having made by one of their agents. We want no orders for safes that cannot be obtained by strictly honorable methods and honest
reputation.
to refute such
been
competition.
Our responsibility is ample guarantee for
any
statement we make.
The Victor Safe & Lock Co.
MAYOR'S OFFICE, CINCINNATI. John A.Caldwelu mayor.
The Mon. Jahn A. Caldwell has since’become Lieutenant=Qovernor of Ohio.
THE VICTOR SAFE AND DOCK CO
NEW POST
OFFICE
9
BUILDING,
Washington, D. C.
Furnished Throughout with Victor Vaults.
THE VICTOR SAFE AND DOCK CO.
IO
CAUTION!
24567831...———III
This matter Is original with us. It has more than once appropriated and used by other Safe Companies.
Advice and Instructions for **»--< VERY salesman should know something of the article he is trying to sell, in order to present to his ^
he is most overcome
"VjS) prospective customer
a plausible argument. familiarity with the subject, no matter how quick witted he may be, he is liable to spoil many a sure sale. The fact must not be overlooked, that as a rule the country merchant is better posted in a general way as to prices and values than the salesman who only represents a single line of goods. This is necessarily true as the result of the daily teaching he receives from salesmen representing every line of business. Owing to this fact, a salesman is liable to find his supposed easy yictim better posted on the line of goods he is trying to sell him than he himself is. Nothing will spoil his prospects quicker than this state of affairs. Furthermore, he might have been posted on the subject, by a competing agent representing the same kind of business. In which event the salesman may find it an embarrasing duty to meet some pretty strong arguments against his own goods. No matter how false the statements concern¬ ing his goods may be, an impression is made upon the mind of the merchant, and before doing business with him he will demand not only a refutation, but a reason¬ ably good argument to prove his own sincerity. This is where a knowledge of what to say is absolutely Without
some
essential. If he
can convince him that he is maligned and back with better prices he is his customer. If he can not the merchant will have nothing to do with him. The unfavorable impression is already made and he fails to
this up
remove
it.
at
likely to give and the essential
do not need can
a
not afford
would rather night.
How to Sell Safes. knowledge of at least our part of the safe business, to enable the salesman to an¬ swer the arguments he is liable to encounter in trying to make sales.
First Find If he is
a
Man who has
no
Safe.
business man,
professional or otherwise— you may depend upon it, he needs a safe and feels it more than anyone else. Something prevents his buying one. rt is your duty as a salesman to find out exactlv what this something is, and until you find it out and remove it, you an not make a sale. It may be due to a single cause, or .1
may
a
be due to
a
combination of
reasons.
The
reasons
oapers
home
one.
carry my
books and
busy to talk to you about a safe. have made other arrangements for a safe. can get a special inside price on a safe through am too
a
friend.
going to buy a second-hand safe. prefer the “ Podunc” safe (or some other make.) I don’t know anything about the Victor Safes. Many very singular reasons are sometimes given, but the above are the ones most commonly met with, and with these overcome, a sale as a rule is certain. We will take these reasons up one at a time, and fit an argument am
to each.
No. I.—I Do not need
a
Safe.
be honest in making this statement, but as a rule, it is only an evasive answer. It is possible, however, that he has never had the need of a Safe im¬ pressed upon his mind by a convincing argument, in which case the salesman has almost a sure thing. A
man
Reasons
may
why all Business Men should have Safes.
Every business man should have a fire-proof Safe large enough to hold all of his books and papers, if not for the relief of his own mind, for what he owes to others. It is purely selfish for him to consult only his own con¬ person who credits him or to whom is a wise business man, every piece
We furnish here sufficient
yon to
safe.
venience and wishes in the matter.
/
for
ones
are :
scrupulous as to what they say regarding their com¬ petitors. But there is no question about it, the truth wins in the end. No matter how mean a thing a salesman says about his opposition it should be the truth, the whole truth, and nothing but the truth. It is morally right and proper to expose any concern that is a fraud, or that adopts unfair means tomakesales, or that makes it a habit to make misrepresentations or false statements concerning competitors in their line. It is right to expose their agents and their methods, but it is highly improper to distort or exaggerate small tilings to the injury of competing agents, especially where the chances are that it will do you no good. This is petty and un fair competition. After a strong and manly effort on your part has failed to make a sale, don’t stand in the way of some one else who can make it. over
0
Selling Safes.
desire to urge here that as a rule salesmen are not
We
been
He owes it to every
he gives credit. If he of paper coming into his possession, through a business transaction, be it for cash or credit, will be preserved. The smallest piece, if destroyed, might cause him endless trouble and expense. If these books and papers are worth saving, they are cer¬ tainly worth insuring. No Insurance Company will insure them against fire or theft, therefore Fire and Bur¬ glar-proof Safes are made. The purchase of a Safe is the simplest, cheapest and best form of insurance. You in¬ sure your property against fire which costs you a yearly premium, and take the risk of being beaten out of your insurance. You purchase a Fire-proof Safe and pay but one premium in a lifetime—the purchase price—and have absolute protection. All the leading Fire Ihsurancc Companies now refuse to insure a business man’s prop¬ erty unless he has a Safe in which to keep his books and papers. In fact all the companies are adopting this rule; for, by these records alone they determine the basis of settlement for insura Here is
nae
claims.
probably a most important business secrel that should be general property. Many of the leading wholesale houses give instructions to their traveling men to notify them of every customer, to whom they have been selling goods who has no Safe. Many merchants will now know why houses that have long given them all the credit they asked for, have, in the past few years cur¬ tailed this credit and gradually tightened their terms. They are simply following in the footsteps of the Insur¬ ance Companies and forcing their customers to protect themselves as they should. This is the only way in whifih
THL VICTOR SALL AND LOCK CO. to break up a slip shod way of doing business. sale merchant is,not by this assuming
The whole¬
guardianship over his customers, but adopting a measure of self protection. The merchant may say: “ I keep well insured for the protection of my creditors.’’ What good will this insur¬ do if he fails to collect it.
ance
Statistics show that liti¬
gation ensues in every case where all papers and books are destroyed. It is claimed that this is absolutely essen¬ tial to keep down fraud. This may be true, but it is certain that only one case out of nineteen, results in full insurance and but one out of ten is successful in getting a satisfactory compromise, while the costs and expenses absorb a good portion in every case. The foregoing alone should convince every business that he must have
man
a
Safe.
But there
are
other
rea¬
fully
as strong. Our courts throughout the land have their dockets filled with cases where litigation is sons
the direct result of the destruction
loss of
legal docu¬ books are destroyed, accounts are dis¬ puted. Notes are lost; in nine cases out of ten, you will never be paid. Receipts are destroyed and the chances are that you will have to pay an account the second time. Your bills are destroyed, and new ones being sent you, you have no means of telling whether a “ few dol¬ or
If your
ments.
lars " have been added
or
not.
Deeds and mortgages are
destroyed and the cost of replacing them will double that of a Safe. Money, Jewelry, Postage Stamps and other valuables are destroyed, they can only be replaced by the sweat of the brow.
If your burning out leads to all this, you consider yourself the most unfortunate person in the world. Your business friends however, take a different view of it, and say “ To try to do business without a Safe is now con¬
to him.
He has not had impressed upon his mind that it is considered almost criminal to be without one, there¬
fore the argument in No. 1 will serve a here. But, another important thing must
good purpose be considered It is highly possible that this man has not been offered extra inducements to buy. Probably Safe agents have not felt inclined to give him any time, but have asked him to pay all cash down. It is therefore an honest con¬ viction on his part that he can not afford to buy. This state of affairs is absolutely in our salesman's favor, for the p’.ces and terms he is sble to offer him, completely changes his mind and he finds that he can illafford to do without
having Safes,
No fixture adds the
dignity to an office or business bright new Safe does. It is always indicative of progress and prosperity. A new Safe will advance any business man’s credit twenty per cent. A good test of this is to buy a Safe, put it in a conspicuous place and watch the impression that it makes upon those who see it for the first time; especially traveling salesmen ; see if they do not shake your hand longer and harder, and insist upon selling you more goods than they have here¬ tofore been selling you. They at once see the progress and purpose in your no longer trusting your papers and a
books to the old wood desk.
Your records are worth
therefore must be more valuable than heretofore, you show some ambition in business. The moment you buy a Safe you are trusted, lor it indi¬ cates that you are systematic, that you are projecting into the future and providing against business calamities,
protection
now,
therefore should be
a
safe
man
with whom to do business.
We do not have to urge
the truth of this, the same impression is made upon every man who sees his neigh¬ bor getting a Safe, he feels that his neighbor is prosper¬ ing. While many other reasons for buying a good Safe could be urged, the above are all sufficient to convince any man that a Safe is an absolute necessity and that he does need
one.
No. 2.—i Can Not Afford One. The can
reason
is a selfish and inconsistent one. If he Safe, he can not afford to do business. In of ten, however, this answer is honest. He
not afford a
nine
cases out
Safe.
Home at This
really believes that a Safe would be an expensive luxury
Nigh'
is an admission that a Safe is badly fully appreciates the value of his books and papers, but through economy he nightly makes himselfa target for footpads—actually risks his life for his books. If it were known by life insurance companies that he made a habit of thus jeopardizing his safety, he could not get insurance on his life, as hundreds of cases are recorded yearly of assaults and murders committed exactly under these circumstances. A singular law of fate causes him to forget to take his books home on the very night his store burns, consequently he has taken all these risks for years for no purpose. This is indeed poor economy. His answer is therefore only a clew to a sure sale. needed.
answer
He
No. 4.—I
am
Too
Busy to Talk to You
About
Other Good Reasons for
that
a
No. 3.—I Would Rather Carry ray Books
sidered criminal carelessness.
room
fl
This
man
is not in
a
a
Safe.
humor to talk business, but with
caution you can
ascertain the truth of the statement. If you really find that he is busy, don’t bore him, but leave him something to look over, and bide your time when you can find him at leisure. If he has merely tried to get rid of you, use your ingenuity toget him interested, and systematically work up to a sale. First get him into a better humor—your experience as a salesman should enable you to read the character and disposition of the man sufficiently well to find his weak point in a very few minutes. Until you find this weakness you will not be able to break through the determination not to buy a Safe, which is formed in his mind the moment you intro¬ duce the subject. After giving you the answer, he knows that to take up and discuss the subject with you will be a direct admission that he was only trying to evade an encounter.
This is also
an
admission that he is afraid
that you will make it so plain that he should have a Safe that he will have to buy, consequently your main effort must be to
inveigle him into an acknowledgement that actually hangs heavy on his hands. Then he is in a condition to tell you why he has not provided himself with a Safe. • He will invariably take refuge behind No 1 or No. 2, where you-can, three times out of five, land him. Never look upon a customer as a victim ; con¬ sider that you owe it to him as a duty to make him pro¬ tect his papers and books, for the relief of his own mind as well as to protect the interests of his creditors, his debtors, and his family. It is a friendly act for you to sell him, and a reciprocation for him to buy. The great time
benefit he realizes from the sale
soon
small amount he knows you have mission out of the price he pays for
compensates for the
been paid the Safe.
as a com¬
i
i2
•
’THE VIC’TOR SAFE AMD LOCK CO. Our salesman will have
No. 5—1 Have Made other Arrangements for a Safe.
he meets with
Never, under any circumstances, interfere where a accomplished and an order has been given.
sale is actually If you
induce
a party
to countermand
an
order given,
you are party to a dishonorable action, and we would not care to have you make sales for us. This answer does
not, however, always mean that an order has been given. purely evasive. It is always safe to decide that an order has not been given, for as a rule, if he has given an order he will jump at the opportunity to compare your It is
prices with those already made him. There are excep¬ tional cases, where parties after ordering do not want to learn that they could have bought cheaper Sven in these cases, however, they tell you plump out that they
not take
an
old Safe into
instructed not to consider
is needed.
The first step is to find out what he means by the assertion. It is possible he has just been convinced
by
a
Safe
man
that he needs
up to the very point of salesman that he would
a Safe and has been worked buying, having even said to the
buy of him. The salesman not having the quick discernment to notice this left him to consider the matter and feeling actually under obligation to take
a
safe of him.
Under these circumstances it is
perfectly legitimate for our salesman to step in and con¬ vince the party that his is the proper safe to buy. It was a fatal step for the first salesman to have left him to con¬ sider, for it is morally right for you to sell him so long as he has not actually given a bona-fide order. Usage has made this a law among salesman.
No. 6.—1
can
Get
Safe
Special Inside Price Through a Friend, a
a
on
The
special inside price and friendship racket worked, and every salesman has a party on the hip when this answer is given him. The special inside price is what catches him. If 3^011 offer him bet¬ ter inducements, the friendship influence disappears at once, and he is your customer, as no one else can com¬ pete with you on prices or terms. No. 6 need not trouble yon in the least. has been well
No. 7.—I
am
Going to Buy
a
Second-hand Safe.
This is the next
thing to buying no Safe at all. It is by far better to pay a little more and buy a new one. 11 is the salesman’s duty to convince theparty that this is true
Reasons
Why It is Not Proper to Buy SecondHand Safes.
There is
way to prove up the record of a second¬ hand Safe. It has always been the custom of theolder Safe no
companies to refinish safes taken in exchange and put them out as new Safes. It is possible that the Safe has passed through a fire, in which case it would not be fire¬ proof. Hven if the Safe should look comparatively new and bright, it is possible that it is worth no more as pro¬ tection against fire than a wood box would be. Furthermore, if he should buy a second-hand Safe, and should find that it did not answer his requirements it would be almost impossible to sell it, therefore it would be a dead loss in the end. The slight difference in price of a new Safe over that of a second-hand one, is altogether in the favor of buying a new one.
I
our
shops.
All salesmen
are
exchange of any kind. If he can get a nice new Safe, lettered with his name, at the same price that he was willing to pay for a second-hand one, he will not hesitate to buy.
No. 8.—I
have ordered. Answer No. 5 is always favorable to the salesman, from the fact that it is an acknowledgement that a Safe
everything in his favor when
party that has made up his mind that a second-hand safe is good enough for him; for in the first place the price he is able to make on a new Safe is much below any price at which he could buy the second¬ hand Safes of any other make. And he is absolutely cer¬ tain to get a new safe when buying the Victor, from the fact that we never take old Safes in exchange We will a
am
an
Going to Buy a Lock Co.’s Safe.
Safe and
I don’t know anything about the Victor.
The polish up his armor for an encounter with a rival. He may, however, feel every assurance of victory from the start. This man needs a safe and is going to buy one. He likes another make. He will listen to what you have to say, and down you wherever he can, notwithstanding the fact that you are trying to save him some money. He will dispute your word, will question you, will doubt you, and will resist you to the end. Don’t allow him to put you off until you have argued the sub¬ ject clear through. He can not escape in any other man¬ ner, unless he absolutely ignores his own interests. You have everything in your own favor. No other responsible Safe-company can successfully compete with you. We will anticipate what information you will require to meet any arguments he may advance. If you convince him that the Victor is as good, or better, than the make that he has thought of buying, anddhat you can sell to him cheaper, he will buy of you at once. You can hardly hope to sell a man a Victor Safe unless he has some knowledge of and confidence in thecompan3' making them. You will therefore be called upon to give the financial standing and equipment of our Company salesman must
now
The Following Fact" Will
be alt Sufficient.
The Victor Safe and Dock Company is incorporated, having a full paid up capital of 5)200,000. The stock is all held by a few of the best known business men of this city, who
are
members of the Chamber of Commerce and Board
of Trade
and identifiec with other of
in this
the
largest
con¬
city The business through this manage¬ ment has been probably the most successful that was ever developed in this city, and especially in the safo line, our average monthly shipments now being 1000 Safes, one hundred per cent, greater than that of any other company in the country. The Victor Safes are manufactured under along list of valuable patents, covering the improvements which have enabled us to outstrip all the other concerns. These inventions not only involve the different elements of the Safe, but also the machinery and tools necessary for their quick and inexpensive construction. The plan of the Company has been to develop in the Safe manufacture an interchangeable plan of the highest order. Toward this end we have equipped our factories with every conven¬ ience in the way of special machinery. Massive machines for cutting and trimming plate iron, which weigh from 5,000 to 8,000 pounds, or four toys; punching machines that weigh from 3,000 to 5,000 pounds, which punch one' cerns
1
THE VICTOR SAFE AND LOCK CO. inch holes
through plates one lathes, the tools of which
inch in thickness
; ponder¬ complete an article with a single cut • dye presses, which stamp out dials, tumblers, plates, keys, lock cases, etc., etc perfect at a single drop : boring and drilling machines that make the necessary holes for rivets and screws with the rapidity of light¬ ning; gang punching machines that make all the holes on one side of a box plate at a single drop, or sixty holes per minute. This not only enables us to greatly cheapen the cost of manufacture, but makes the work the best and most perfect that can be manufactured. In addition to the improved machinery, our pattern stock is the best in the country, being all metal patterns. In making this new pattern stock we have provided against all the objectionable features found in old pattern stocks. Other companies do not feel willing to discard the old style machinery and buy new at an enormous expense. They cannot change their old pattern stocks without changing the whole system in their factories. There is but one way for them to get out when they meet us in competi¬ tion, that is to create prejudice against our goods. When parties are posted about our Safes, agents simply say, "We cannot compete with the Victor,” and in this state¬ ment they tell the plain, unvarnished truth. We do not want to appear egotistical by exploiting our own virtues, but when this is necessary as a measure of self-defense, we will trust to the public to place a proper construction upon our statements. Another very essential advan¬ tage operating in our favor. We pay cash for every¬ thing we buy, and thus secure an extra discount for cash of two to five per cent., a handsome profit in itself. We pay every dollar we owe in the world on the tenth of each month. We do not hesitate to say that no other Safe company in the country does this. Our bank, the Fourth National, of Cincinnati, O., will corroborate the state¬ ous
,
ment
that
we
have
never
asked for
an
accommodation
since
commencing business. We take pardonable pride making these statements, from the fact that our rivals have repeatedly stated that we were bound to fail, selling Safes so cheap. We have not only kept our heads above water, but have prospered beyond our most sanguine expectations, and demonstrated beyond any question that our theory of “ Targe sales and small profits” will in
win in the end. est and
We have had to contend with the mean¬
most dishonorable
opponents. The other Safe companies have systematically circulated through their agents all kinds of malicious statements regarding our company and our goods. We have attended to our own business and quietly made ourselves masters of the situ¬ ation and leaders in the fire-proof Safe business.
Our 1st. That
than
they do of any other make. Our books show that ship 100 per cent, more fire-proof work than any other Company in the world—and the largest manufacturers in the world are located here, as the truth of this is easily verified, it certainly does not reflect to their credit. It is true we only have to scrape together about $150,000 a year to pay out as wages and have other corresponding ex¬ penses for materials, rents and incidental running expenses to look out for. But according to their way of figuring, this trifling amount should cut no figure in the cost of making our Safes. we
2nd.—That We are
in his branch of the business.
department
5th. That the Victor Safes We will take them up one
executive
Buy Parts Ready Made. This is
entirely untrue. We not only make every part of our Safes, but also make our own locks. We are amply equipped with Dye Presses, made from our own patterns especially adapted to our work—and dies made in our shops by our own workmen. We do not believe that there is another Safe Factory here employing a firstclass sleel “ Die Sinker,” and we know that they have their locks made outside of their
own
factories.
We can,
if necessary,
give the names of the Lock manufacturers furnishing them. We make every part of our own Locks, as can be seen by anyone who enters our shops. We do not buy a single finished part from anyone. We save every middle profit and are considered the closest manu¬ facturers in
our
line.
4th.—That We Buy the Cheapest Materials and Make Cast Iron Safes. Let
are
not fire-proof.
at a time and defend our¬
us see
1st.-They area
small concern, we are a
standing reproach Railroad Company running out of here they carry a larger number of Victor Safes
any
will slate that
a Small Concern, under Light Expense.
are
about this.
The same kinds of materials
used
by all responsible Safe Companies, therefore a difference in quality can easily be traced. The principal materials entering into the construction of Standard Fire Proof Safes are as followsPlate Iron, Iron Castings, Brass Castings. Rivets and Screws, and Fire Proof Materials and Wrought Iron Angles. are
Comparison.
selves,
If we
our
3rd.—That We Ape Not Equipped to Make All of Our Own Work, therefore Must
we
make cast iron Safes.
them, for
We hav* in
high priced assistants than any other Office in this City engaging the same number of people. These assistants, are not miscellaneous persons picked up when wanted, but are men of long experience, and are familiar with every detail of the Safe Business. Our workmen will vouch for the statement that they have never lost a week since they have been with us. Our Factory runs full time, from one year's end to the other, and our workmen never leave us for this reason. Every other Safe Factory in the City has been shut down or only running half time during the summer months for years, and, during the depression of’93 and ’94 they worked only an average of half time and with but few employees. more
we are a
2nd. That
to
Employ Cheap Labor.
willing to wager any amount and open our books to prove, that we pay better wages .0 every class of labor, than any other Safe Company in this or any other Furthermore, that we employ a higher grade Country. of workmen. Every Superintendent and Foreman in our Factory is not only a practical Safe maker, but an expert We
Competitors Say.
small concern under light expenses. employ cheap labor. 3rd. That not being able to make our own work com¬ plete, we must buy ready-made parts outside. 4th. That we buy the very cheapest materials, and
13
We
supplied with Plate and Sheet Iron by the two leading Rolling Mill Companies here. Mitchell, Tran¬ ter & Co., and Tne Globe Rolling Mill Co. They also furnish all the other Safe Companies. There can be no difference in the quality of this iron, so the only pos¬ sible way in which we could use cheaper Plate Iron would are
THE} VICTOR SATE AND tOCK CO.
t4 —
-
—
—
use thinner iron than the other Companies. A comparison of the iron both at these mills and at our Factory shows that we use from one to two gauges heavier in every Safe we make, than is used by any other Safe Company for the same sizes. We stand ready to prove this assertion at any time. So much for the Plate
be to
Iron.
Iron
Castings.
Here is a very important point for consideration. All of the old Companies have combined against us to run down any improvement over the old way of making Safes that we adopt. We have recently found it necessary to
bring a damage suit for $25,000 against one of the oldest Companies here, for saying that we made cast iron Safes, and that
our
Safes
were not
Fire Proof.
We will make
a
showing the flimsy grounds on which they base this malicious libel. Every Company makes the door frame and jamb of cast iron because it is the only statement
material to use in first-class work. Probably the greatest fault to be found in Fire Proof
proper
Safes to-day is that the filling swells and opens the seams and joints sufficient to warp the angles, and in fact dis¬ tort the whole structure. This invariably results in the door being thrown out of plumb, causing both the door and the bolts to bind in hundreds of cases. The doors can not be opened or closed or the bolts thrown. We do not have to argue this point; everybody familiar with Fire Proof Safes knows the truth of it.
We Overcome this Serious
Objection by Certain Departures from Old Methods.
We
use
the heavy
outside wrought iron angles front
and back.
The Next Item is Brass
Castings.
J. R. Kinsley, leading brass founder, will show in stock
an
immense
quantity of our castings made from
hard red brass worth from two to four cents
more
per
pound than that used by nearly all the other companies. Good brass is the cheapest in the end.
Rivets and Screws. They are alike with all the companies. The American Screw Co., the largest in the world, supply us direct from their factory.
Fire Proof Material! The fire
A Secret Out.
proof filling is the cheapest part of
a
Safe.
barrels per year, and buy it at the same prices as all the other companies. Any company claiming a secret process for making its safes fire-proof is a humbug. There is, however, a right way and a wrong way to com¬ bine or mix this filling, and we have demonstrated that we know the best way by the fact that we have no damp, musty or swollen safes. To prove also that they have made it pay to keep the public in ignorance of these facts, they advocate thick walled safes, while they do not hesitate to make safes with only three inch walls when occasion requires it, and put their names on them as usual. The other companies have always regulated their prices by the weight. The thicker the wall the greater the profit. We, in making our prices, figure in the fire¬ proof filling at what it costs us, the same as all other material, and charge a legitimate profit over the actual cost of material and labor. Anyone may examine our bills and pay-rolls and prove the truth of these statements. 25>000
We have here stated in plain terms that we not only do not use cheaper materials, but better. It is so easy for interested persons to investigate and find out the truth
of these statements that
we
could not take the risk of
misrepresenting the matter even if we were inclined to do so. Our being able to undersell other companies is not such a great secret if examined into carefully, We can carry out labor saving systems that could not be utilized in other factories. Each man in our factory has but one piece of the Safe to work upon all the time, he therefore becomes an expert. This is the secret of the interchangeable plan. Any one piece will fit any Safe of its size( We save in labor alone by this plan thirty per cent, of the cost of making a safe over the old way. It is utterly impossible for other companies to com¬ pete with us in price without they copy and imitate us, or make shoddy and imperfect safes. The quicker they temper their pride sufficient to acknowledge this and quit slandering us, the soonerwill they return to an honor¬ able way of doing business.
5th.—That the Victor Safes Are Not Fire-Proof. Up to for
a recent
Safe agents
date this has been a common statement to make concerning our Safes. We
recently sued one of the old companies for $25000 for this libel, and the result was that nearly every company noti¬ fied their agents not to continue making the statement. We have been assured by-most of the companies that all unfair opposition would cease. If any agent should say that the Victor Safes are not fire-proof, ask him
to make the statement in black and white
over
the
name
of the company he is representing. so will prove him a falsifier and
His refusal to do a
slanderer. We should
like for any concern to
show where their to more severe tests than ours have. We have, by fair dealing, placed ourselves on record. We have duly earned and proven up on this record. Our prices are better than those offered by other companies, why are we not entitled to the control we have secured of Safes have been put
this branch of the business ? It is
a
simple matter to put
made to the test.
Ever" safe company uses the same brands, made by the same mills, and furnished under the same contracts. We use
...
—
more
statement we have folly for a man to pay of Safe, simply because he has every
It is therefore
for another make
heard it mentioned before the Victor. We are duly rated by all the Standard Mercantile Agencies, and it is an easy matter to find all the respon¬ sible Safe Companies. We would urge the importance of buying Safes only of responsible concerns, even if orders are not given to us. In conclusion we will say, we have insisted that our Safes are better than any other make and sold for less money. The older companies have been very careful not to allude to such improve¬ ments in our Safes as double hinges, handleless bolt works, locks, with handle and dial' combined, and quite a number of other very valuable improvements over other Safes. Their oversight on these points is laughable. With the foregoing facts, we think our salesmen will be properly equipped to make sales. We would suggest to salesmen that it is fully as important to establish the reliability of his customer at' it s to impress him with our
responsibility. THE VICTOR SAFE & LOCK CO.
1
thf victor safe: and lock CO.
.
.
‘
.
Complete List of Victor Patents Occeipber 29,
•
•
•
Jbpe 7,
1887.
October 11,
•
•
1887.
•
NoVeipber i,
October 2,
1885.
1887. •
•
1888.
•
Japbary 22,
1889.
Jbpe 18,
1889.
May 20,
1890.
Jape lO,
1890.
Jape 16,
1891.
September 6,
1892.
NoVeipber 15,
1892.
Marcl* 7,
1893.
July 24,
1894.
April li,
1899.
^bgbst 1,
1899.
October 24,
1899.
October 24,
1899.
\[arelj 13,
1900.
5^b£>tISt 14,
1900.
Jbpe 11,
1901.
These patents cover
the most valuable improvements that have
been made in either fire-proof or burglar-proof safes. Our patents also cover the improved machinery which we have built to facili¬ tate their manufacture. It is this feature of our business which astonishes competitors, who are still making the old style safes with antiquated machinery, and drives them insanely jealous of our success. This spirit of ever
fire and
jealousy often
causes
them to
use
dishonorable methods to sell their goods when competing with
us.
rfe
1
,
■
THE VICTOR SATE AND LOCK CO.
The Victor Combination
Simple in construction; The We
i
.
4
Lock.
not
get out of order. strongest and most durable combination lock made.
use
it
on
can
all sizes and make every
See opposite page for a full
part of the lock ourselves.
description of lock
and outside view.
6
the victor safe and ROCK CO.
17
The Victor Combination Locks. We use the VICTOR ROCKS on all our safes, and would no other. In perfecting' it, we have made a careful
use
study of all other makes, and avoided the objectionable
features found in them. The principles involved in the Victor are years in advance of others. Limited space will allow us to cite but
Other safe companies advertise
particular feature.
one
extensively what they call a detached handle.
We go We combine the handle and dial in When our safe is locked it has no handle. Nor can a handle to operate bolts be formed by any one excepting the person who is entrusted with the combination of the lock. In forming the combination to open the safe, the dial, after bringing the tumblers into proper position, engages the '‘driving disc” with the bolt
much further. one.
lever, and forms same leverage
a perfect handle with as found in the old
identically the style, clumsy
handle. We are required to pierce our doors but once for spindles, where others must make two openings. An unlimited number of combinations can be set up on The Victor Lock. Our
new
device
for changing the combination instanta¬
neously is
a very ingenious invention. One of the greatest drawbacks to combination locks has heretofore been the
necessity of taking the lock entirely to pieces to change
the combination. We are now enabled to set up a new combination in less than three minutes, without removiug
from the lock proper. granted a patent on this valuable improve¬ ment, and use it now on all our locks. We send with each safe printed instructions for operating the locks. a
single
screw
We have been
Patented June 7, 1887. Patented Oct. 2,
1888,
No. 2 Victor Safe. THREE-TUMBLER NON-PICKABLE COMBINATION LOCK. Dimensions.
Outside,
21
in. high, 14 in. wide, 16 in. deep. Approximate Weight, 225
Inside, lbs.
11
in. high, 7% in. wide,
in. deep.
Retail Price, $30.00
Sub-treasury, 4x4x7, with duplicate flat keys. One drawer and book space. 11x4x8% In addition to furnishing ample room for papers, it will take in with ease several books, 11 inches high by 7 inches wide. This No 2 Safe is our great Farmers' and Household Safe. We have recently put in special machinery and tools with which to make this size in accordance with new plans of construction, for which we were granted letters patent June 18th 1889 Thousands are now being sold ip every part of the world. We have fully awakened the farmers and housekeepers to a realization of their needs, and have brought out this size especially to meet their requirements. No manufacturers in the world can sell this size at anything like as low a price as we can. A SECRET OUT
fire-proof filling is the cheapesipartofa safe. Every safe company uses the same brands, made by the same mills and fur¬ The
nished under the same contracts. We use 25,000 barrels per year. Any company claiming a secret process for making its safes fire¬ proof is a humbug. There is, however, a right way and a wrong way to combine or mix this fill¬ ing, and we have demonstrated that we know the best way, by the fact that we have no damp,
musty or swollen safes. To prove made
that some concerns have
it pay to
keep the public
in
ignorance of these facts, they advocate thick walled safes, while they do not hesitate to make safes with only thin walls when occa¬ sion requires it, and put their names on
Other
them
as
usual.
companies have always
regulated their prices by the weight. The thicker the wall the greater the profit. We, in mak mg our prices, figure in the fire¬ proof filling at what it costs us,
the same as all other materials, and charge a legitimate profit over the actual cost of material and labor. Anyone may r-xamine our bills and pay-rolls and prove the truth of these statements.
OPEN VIEW OF No. 2.
/
i8
‘
THF VICTOR SAFl£ AND DOCK! CO.
•
.
No. 2^ Victor Safe. THREE-TUMBLER NON-PICKABLE COMBINATION LOCK. Dimensions'.
Outside, 26^ in. high, IG}4 in. wide, 17K in. deep. '* “ 10 Inside, 13 “ “ 9 ‘ Retail
Approximate Weight.
Price.
400 lbs.
$35 00.
Sub-treasury, 5x5x9, with duplicate flat keys, and pigeon hole under sub-treasury Book space, 12^x4x10. It is sufficiently roomy for quite a large business, holding ledger, journal and cash-book of standard size, with room for other small books. Sub-treasury, drawer and pigeon hole furnish more room for money, papers, etc , than is really necessary in an ordinary business. Drawer
ury.
Our company these small safes.
any
other reliable
is the only
We make no charge for We letter the name
safes.
the door in shaded
one
furnishing
Either size made to order by company would cost $50.
lettering on
names on the space above
gold bronze.
Send
name
in
print if possible. We will not be names on
responsible for not lettering safes, unless we are plainly requested
to do so in the order.
Outside
measures
of all the Victor
Safes
include wheels.
PERSONAL. We have reached that
business where
we
make
point in
our
our work seri¬
ously tell upon the trade of all the other safe companies. In fact they admit frankly that they can not compete with us. They call this a demoralization of the fire-proof safe business. We regret to have to record that all of these
com¬
panies which are supposed to be above any disreputable tricks in business, have resorted to means to counteract our rapid monopolization of our branch of the business, which no reputable concern should adopt in any emergency. They have knowingly allowed their salesmen and agents to circulate the most damaging statements the Victor Safes, some of
regarding
them
even
going
so far as to instruct their men what to say. What we have accomplished
has been done honestly, and we have not infringed upon the rights of anyone in developing our business. We make
nothing but what is rightfully ours by invention. We are amply protected by letters patent.
If
we
have invented im-
Erovements which enablecost us than to make rst-class work at lower here¬ a
tofore, we know of no business law or custom to prevent us taking advantage
of our own opportunities. They have had fifty years in which to accomplish the same, if they had any desire to benefit the public, but have failed to do so. We
have.probably hurt their business in a legitimate way, but have correspond¬ ingly benefited the general public. We are therefore entitled to fair treatment,
and will have it. We were forced to sue OPEN VIEW OF No. one of these companies for $25,000 dam¬ ages for malicious libel, and most of the companies have assured us in black and white, that they will not allow their agents to continue this abuse. The statements are still being made, however, and we that interested parties to whom safe agents make depend upon an honest public to protect us. We request, therefore slanderous statements regarding our company or our ask such agents to make the statements m black goods will and white over the signatures of the companies they represent. A refusal to do so will at once brand the statements as false and malicious. Such a statement will give us an nbhn* iunity to
piace responsibility and refute any damaging charges made,
**
THE VICTOR SAFE & LOCK CO.
-9
No. 3 Victor Safe. FOUR-TUMBLER NON-PICKABLE COMBINATION
LOCK.
Dimensions:
Outside, Inside,
High.
Wide.
Deep.
29 in.
18 in.
18 in.
15 in.
10 in.
10 in.
Retail
Approximate Weight.
Price.
500 lbs.
$40 00.
Sub-treasury, 5x5x9, with duplicate flat keys tray. Drawer and two pigeon holes under sub-treasury. Book space, 15x5x10. This safe is one of our leaders. It gives to the professional man ample capacity, not only for books and papers, but for instruments. It is sufficiently roomy for quite a large busi¬ ness, holding ledger, journal and cash book
and metal cash
of standard
size, with room for other small books. Sub-treasury drawer and pigeon holes furnish more room for money, papers, etc., than is really necessary to an ordinary business. No. 3.
We
also
recommend
household
for
CLOSED.
No.
3
Purchasers
use.
fully justified in paying the slight difference in price over the are
smaller sizes. We
are
them in
placing hundreds of
residences
all
over
the
country. We
guarantee that the corners of
safes will not spread, nor the
our
doors sag. can
No other safe company give the same guarantee.
fBSPff agents for other com¬ panies speak ill of our safes, please have them put the statement in
black and white in the
name
op
the company
they represent. Their refusal to do this will settle the
matter.
All that
substantial
we
ask is that
responsibility is back
No. 3.
OPEN.
of any statement made to justify our making a defense. Gentlemen
much;
our
—
Our
place
was
books and papers
getting onto our feet again.
Lena, Wisconsin, March 27, 1891. burned in October, and our Victor Safe was white hot in the fire. 1 can say this were not damaged at all. We want another No. 1 or larger size now, as we are Yours truly, HALL & PELKEY.
THE VICTOR SAFE AND DOCK CO.
20
No. 3^ Victor Safe. FOUR-TUMBLER NON-PICKABLE COMBINATION LOCK. Dimensions:
Outside, 31 in. high 20 in. wide, 21 in. deep. Inside,
17 “
“
Approximate Weight■ 600 lbs.
12
“
12 14
“
Retail Price> |50.00.
Sub-treasury, 5x5x9, with duplicate flat keys. Drawer and two pigeon holes under sub-treasury. Book space, 17x7x12. This safe is well suited 1o the wants of mer¬ chants and dealers whose requirements are limited. It will receive a large set of books of standard sizes, and the drawer and pigeon holes are ample in size. We guarantee it will give satisfaction in every
respect. A MORNING BLAZE.
Burning of the L. S. & M. S. Freight Depot, Tecumseh, Michigan, October 23,1890. The morning slumbers of our citizens were rudely broken yesterday morning about half-past four o’clock by the1 clang of the ftre bell and the shout of “fire.” The tire proved to be on the prem¬ ises of the Lake Shore Railroad Company, and in the freight depot. No. 3h CLOSED. When discovered, the fire had already got a good start, and by the time the first comers had reached the scene, nothing could be saved from the building except a few articles of freight, the grain carts and freight trucks. It was exceedingly fortunate that there was no wind, so that the flames mounted straight upwards. Even as it was, the surrounding buildings began to smoke, and Slayton’s buildings west of the warehouse were in the flames when two streams of water were finally directed upon them. The passenger depot, across the tracks, was also in danger for a while, but the fire boys did good execution, and soon had all surrounding property safe. fire
Had it not been for the
system,
other
buildings
would doubtless have burned. The company lost all the
belongings of the freight office, including all account books and papers. Notwithstanding the fact that 15 fire-proof safes were in the depot and proved their quality. Here was a re¬ markable illustration of the value of such things. Anyone of these safes would have saved the books and papers. The Victor Safe and Lock
Co., of Cincinnati, Ohio, had shipped 15 of their No. 2 Farm¬ er’s Safes to this point, and they had not been removed 1 from the depot. The company’s agent arrived here on the morn¬ ing train and examined the safes. They were red hot in No. 3} OPEN. v,he fire, yet they opened with¬ out difficulty, the combination working perfectly. The interiors were as clean as when they left the factory; the varnish on the cabinet work not being blistered. This is a strong recommendation for the safes, as the fire was an exceedingly hot one. It was an unusual test, to have so large a number tested in the same fire.— Tecumseh News.
THE VICTOR SAFE AND LOCK CO
21
No. 4 Victor Safe. four-tumbler non-pickable combination lock
Dimensions.
High. Outside, 33 in.
Wide. 22 in.
19 “
Inside
Approximate Weight. 800 lbs.
14 “
Deep. 22 in. 12
Retail Price. $60 00
Sub-treasury 5x6x10, with duplicate flat keys and metal cash tray. Dra-wer and two pigeon holes under sub-treasury. Book space,
19x9x12.
Special inside iron door covering entire safe, with duplicate flat key lock. This is our great postal service, express and railroad safe, also county official safe. front of
We reach
an
excellent class of business
with No. 4.
Many offices requiring large safe capacity are now adopting the plan of providing each desk with our No. 3 or No. 4 safe for the special books, papers, etc. belonging to it. We have originated this plan, and it is proving highly satisfactory. We have adopted it in our office, and each desk is provided men
a
with
a
Victor Safe.
The Union Central Life Ins.
Co., of thid city and the largest financial institution in the West has just placedfiveof our No.5 safes at the desks in. one department.
No. 4 Closed.
This cut
represents interior
arrangement of No. 4 safe per¬ fectly. Inside door being par¬
tially opened to show books. This safe is our special pride, and we are shipping thous¬ ands of them to all parts of the World.
OCT. 2
oor Steel Chest Open and Triple Timer.
We make
a
full line
of Screw Door Bank Safes and
can
huild Chests of
special size to be placed in fire-proof safes.
V
THE VICTOR SAFE AND LOCK CO.
V
The Best of All Bank Safes.
I
THE VICTOR SAFE AND DOCK CO.
;
v
/T At
We
furnish
can
our
Burglar=Proof Chest" in
latest any
improved "ScreW=“Door Steel
of
our
regular Fire-Proof Safes.
PRICES FURNISHED ON APPLICATION
We construct these Chests exactly like
!Banit Safes.
See the following
■.
.
.
'
•
pages. -
/f
the new ScreW=Door
A?
*
,
t1
«—■
•
At
If Safe Agents of other Safe Companies have criticisms We Will
to
consider it
statements ours
a
of the
Fire and “Burglar “Proof WorK
great faVor if our attention is called to the
they ma'ke.
IShey dare not
they have to
company
say
compare
their Work With
and Will spurn
in blac% and White over the signature
they represent and give
Every honest business
says
our
adverse
here at home; it is, therefore, but fair that they be as%ed to
put What
it.
ma%e regarding
any
any
man
With responsibility.
man
us an
opportunity to meet
Will second this request of
Who is not Willing to back
up
ours,
What he
THE VICTOR SAFE AND LOCK CO.
io6
PLANTERS STATE CAPITAL Fred H. Quincy, Pres’t.
W. T. Welch, Cashier. SAUNA,
BANK
$50.000.00 T. W. Roach, V. Pres’t. Frank R. Spier, Ass’t CashieR. KANSAS.
April 25, 1900. The
Victor
& Lock Co.
Safe
Cincinnati,
v
Ohio.
Gentlemen:The
21
Screw Door
Safe made
for
us
•since
Feb.
17th,
and is giving us perfect satisfaction
We have no hesitancy in saying
every respect.
fine
the
safe
is
has
ever
been
our
The
triple Yale time lock works to perfection in
that
every
in
as
a
piece of mechanism
as
it
pleasure to examine in this line.
way.
We door
byr
Company in January, has been in use in our Bank
your
in
No.
take
safe
this
to
great pleasure anyone
line, which
We
desiring we
in recommending a
your
screw
first-class article
fully believe your safe to be.
beg to remain, Yours
very
trluy,
PLANTERS
,
By
STATE BANK,
A.dA^ Pres * t.
the victor safe and lock CO. JNO. N. HAMILTON,
LAWRENCE. Vice-President.
p...,,.., President.
W. H. HUBBARD.
.
•
i07
.
H. L.
RUTHERFORD.
Cashier.
(K,
'(MM Qp
Assistant Cashier.
jBmJc.
Jnmk11
(J. 4
Safe, and on the night 4th, 1890, burglars my store and tried
of March
entered
.
to crack the safe. They drilled holes in the door and blowed it with powder twice that we could tell and prob¬ ably more, but failed to get the door to yield. We can well recommend the Victor Safes to. be fully' as good, If not better than other makes. If you are in the
market,
you
£*
«■
wfo eru.
£
4 tom/C
c-e
.
d*
Ia^
could not do
better than to order tor Safe. Yours truly,
a
Vic¬
H. C. WRIGHT & CO.
^
/ilrtrS.
3co^"— •
THE VICTOR SAKE AND LOCK CO.
The Victor
Safe and Lock Co., Cm., O.: little safe I bought of you was in my factory on the fifth, floor when it burned. The safe fell through into the cellar and was there five days in the ruins before we could get to it. It was in a very hot place for three days, and the fourth and fifth days there was a line of hose playing water on the burning debris. When we found the safe it was face up. On opening it on its Dear Sirs:—The
in reply that the fire caught at midnight, and at the was a break in the water-main, there¬ fore the fire made great headway, destroying our entire building. As soon as the safe was cooled off after the fire, we opened it and removed books, papers, etc., found them to be just as well preserved as if there had never been a fire. It was a very hot fire and the safe was thoroughly tested. Yours truly, PAGE & PRESCOTT. say
time of fire there
combination the books and papers were in good condi¬ tion excepting that they were water soaked caused by the hose
having beeu turned on the safe while in the drying them out they were in prettv good shape and the figures could be plainly read. The day ruins.
1893.
After
after the fire the safe
The Vidor
Safe and Lock Co., Cin., O.: Dear Sirs:—It has beeu a long time since I have written you, as the business has been very dull here, but as luck would have it, the Lord blessed us with a big fire. An old frame building two stories high, which has stood for forty years, burned to the ground. In it was one of your small safes, a No. 3. It was in the middle of the building in the hottest part of the fire and stood the test well, preserving all its books and papers; not a thing on the inside was scorched, not even the carpet on which the books rested. I had three men talking safe to me to¬ day. What I want to know is, how cheap can you sell me a No. 10, and what the freight charges would be to this town? This practical test of the Victor Safe will en¬ able me to sell quite a number. Please send me a large supply of printed matter, and oblige * Yours truly, E. M. PARCELS,
but all left the town.
was
a
I shall
never
hesitate in
recom¬
your
The safe is
as
fine
on
the inside
as
it
was
when it left the
factory. I will send you a testimonial in a few days if you wish, when I was there the proprietor was not at home. The Victor Safe in this town and vicinity is well known and has a good reputation. Yours truly, S. H. & J. N. GRAHAM.
most severe one and every
Thornton, Miss., Dec. 12,1893.
Oregon, III., Nov.
21,
The
Safe and Lock Co., Cin., O.: one of your safes which recently passed through a very hot fire. There were only a few papers in the safe, for I had carelessly left my books on the desk while going out to dinner. It was while I was away that the fire occurred. There were eight barrels of machine oil close to the safe, which made it very hot in¬ deed. When we opened the safe the inside was all O. K. on
Safe and Lock Co., Cin., O.: Gentlemen:—You will likely want to know howtnjf
and stamps contents
were
DR. CHAS. C. THORNTON.
the inside which
negligently left exposed while going to dinner. My loss on the fire amounted to about $3,000 with only $1,000 insurance. Please send me another catalogue and prices, fori shall soon want to buy another safe. so
Wacousta, Mich., Dec.
Lucile, Miss., Aug. 28, 1899. Safe and Lock Co
, Cin., O. ■ Gentlemen:—The small No. 8 Victor Safe
purchased from you last February went through the fire in June, when everything in my store and residence was de¬ stroyed except the safe. The books, notes and mortgages were preserved in just as good condition as when first put into the safe, not scorched or soiled a particle, and I am still using the books in my store. Enclosed find order for a larger Victor Safe, which please have forwarded promptly, and oblige, Yours truly, J. B. SHARP.
4,
1893.
fThe Victor Safe and Lock Co., Cin., O.: Gentlemen:—On the night of August 30th the Victor Safe bought of you went through the fire of my store. The safe was in the hottest part of the fire next to the oil
J. P. WILSON.
The Victor
,
in the safe. The fire was a very hot ohe, but all preserved. I shall need another safe at an early date. Please send me catalogue and price listf I lost everything I had, for I was carrying no insurance;1 under these circumstances I hope you will make me a low price. Yours truly,
Dear Sirs:—I had
and I wish that the books had been
Vidor
safe came out in the fire here December 1st, which' oc¬ curred at 12:30 p. m. It had money order books, money order and postal note blanks and some jewelry, papers
1893.
The Victor
I
a
North Lansing, Mich., Nov. 29,1893.
surprised at the contents not being destroyed. Yours respectfully, M. D. HARRIS.
»
bees around
Safe and Lock Co., Cin., O.: Gents:—Please ship us a No. 4 Victor Safe lettered B. Stamphly. I saw one of your No. 4 safes that went through a very hot fire in the burning of a drug store. It preserved all its contents without even being stained.
—
The fire
as
The Victor
Safe and Lock Co., Cin., O.: I desire to certify that the Victor Safe I bought of you stood a severe test in a fire which occurred in my store house in McGee, Ind. Ter., on November 30, 1898, and that the contents after fire were intact, and that I can cheerfully certify to the fire-proof qualities of the one was
thick
safes, for I think they cannot be beaten when it comes to going through a hot fire. You may feel at liberty to refer to me at any time. Yours truly, W. H. BARNETT, No. 307 Main St. mending
The Victor
Victor Safe.
men were as
hive, and when I told them Iliad a little Victor in the bottom of the ruins, they all laughed and told me I never would see it again, that it was burned up, etc. These agents did not have a word to say after seeing the result,
McGee, Ind. Ter., Dec. 13,1898. Dear Sirs:
1893.
ii,
The Victor
Gentlemen:—Yours of the 20th at hand, and will
15,
127
Springfield, Mass., Dec.
Whitefieid, N. H., Oct. 9,1899. Safe and Lock Co., Cin., O.:
Rensselaer, Ind., Dec.
'
room.
The front door of the safe
fell
its back, when^the floor gave away,
locked, but it and conse¬ quently the door dnjfnot come open. It brought through the books and papers in good condition. I can certainly recommend the Victor Safe to anyone desirous of pur¬ chasing a safe The fire was so hot that it cracked the glass of a building four rods away. Respectfully, C. H. MANZER, Dealer in Drugs, Groceries, Paints and Oils, ,
on
was
not
128
.
•
THE VICTOR
Troy, Ala., July Gentlemen:—Our Victor
preserved its contents.
Safe
was
in
our
29,
SAFE AND DOCK CO.
Rich Hill, Mo., Dec.
1890.
CHAFFIN BROTHERS
Leitchf ield, Iril 22,1SC0. Safe and Lock 1 o., Cin., O.: Gents:—I had one of your safes, bought of you about four years ago, and had a fiiie oil the 8th of this month. My books and papers c::mc out in good shape, and I add my testimonial in behalf of the fire-proof qualities of the Victor Safes. Yours truly, HOMER E. HART Baldwin, Wis., Nov. 16,1899. Safe and Lock Co., Cin., O.: Gentlemen :—We had one of your small safes to go through a recent fire. When safe was opened everything was found in perfect condition. Please send us your new catalogue. SETTERGREN & PITTMAN. The Victor
Gentlemen:—Burglars attempted to get into my No. 5 safe. They adopted the old and usually successful plan of breaking off the knob and driving in the spindle, but failed to throw the bolts. They drilled several holes in the door and tried to reach the bolts in this manner, then gave up the job. The safe contained all the Post-Office property including $700 in cash and stamps. Yours truly, A. D. DIBBLE, Postmaster.
Equality, Ala., Nov. 26,1890. Gentlemen:—I had the misfortune to have my postoffice burned over my Victor Safe, which I bought of you a
It
few months ago.
Everything I saved was in the safe. preserved its contents well. Respectfully yours, W. M.
burning
residence. It is a great relief to my mind and I would not now be without one of your safes for ten times the cost of it. Yours truly, F. W. WILSON.
Scbena, Mich., Dec. 26,1890. :—My safe passed through the fire all right, preserving my books and papers in very good condition. It was too small to hold all of my books, consequently I lost all those I left ou t of it. I want a larger size. Yours truly, P. F. KNAPP.
Chillicothe, III., Dec. 2nd, 1890.
Nothing to Operate Bolts.
Gents :—One half the business
East Bernstadt, Ky., April 17,1891. Gentlemen:
Having
your
-
We have been
using
store for two years.
safe has saved
Yours
truly,
heavy loss. LITTON & McNEILLS.
us a
Shipshewanna, Ind., March 19,1891. February, 17, 1891,1 was burned out. My Victor Safe was well roasted. It was red hot while in the fire, yet it preserved all my books, receipts, notes and money in excellent condition. I am now convinced that all your safes are absolutely fire-proof, for this was the number 2*4 size. Yours truly, WM. CRAVER. Gfntlemen:—On
*
LaCrange, Ind. We the
undersigned saw and carefully examined the by Mr. Wm. Craver when itwas opened
Victor Safe owned
after the fire and must confess
our
astonishment that
brought its contents through such a hot fire in the fine condition in which they were found! The Victor Safe & Lock Co. can safely challenge any company to show stronger evidence of the fire-proof qualities of its safes— there can be no question or doubt regarding the Victor. it
M.
DAVENPORT.
M. H. DINGMAN
& CO.
portion of this City ni£ht of Oct I 31st, including the Post Office and its contents My books and papers were in a Victor Safe which was well tested. It brought them through perfectly. Please send me lowest prices on all the sizes. Yours very truly, E. A. MITCHELL, burned
one of your Victor On the night of April 6th, 1891 burglars entered our store apparently with the sole bbject of burglarizing our safe, as nothing else was in£lepted. They completely failed to get into it, notwith¬ standing the fact that they made every effort to do so. We attribute this failure to their first breaking off the dial which left nothing with which to operate the bolts. our
ARCHER, Postmaster.
Dear Sirs
Chatham, Ont., Canada, Jan. 26,1891.
Safes in
A. C. BRADLEY.
Green River, Wyo., May 2, 1891.
The Victor
my
scorched.
truly,
Usual Plan Failed.
tVhen I got
safes in
4th, 1890.
Gentlemen:—My frame store house and stock was totally consumed by fire on the nth of November. I can heartily recommend the Victor Safe as being fire-proof. My safe was in close proximity to 200 pounds of lard an d within 6 feet of a tank filled with coal-oil; in fact in the very hottest part of the fire. All my books and papers came out sound and clean, the wood-work inside of the
fire and
Yours truly,
Gentlemen:—I had one of your
■
on
the
Post Master. «
Quebec, Canada, Oct. 1st, 1891. Gentlemen:—I have just received my safe. I cannot fully express my great satisfaction. It is a beauty, a jewel. Every Physician should have one. I had no idea that I would get so good an article for such a small amount. Refer to me at any time you wish. I will al¬ ways have a good word for the Victor. Yours truly. Dr. Y. A. LaMOTTE.
Big Island, Va., Jan 6,1890. Victor Safe is in my office and opens up in number one order. I am more than pleased. It is the best, handsomest and lowest price safe I have seen. One of my business neighbors paid twice as much for his safe and acknowledges that mine is worth two of his. You cannot help but succeed. Yours truly, S. B. STEGER, General Merchant. My No.
5
Peking Methodist Hospital.
Peking, China. pleased with our Victor Safe. It makes a splendid impression here. Yours truly, REV. W. H. CURTISS. We are much
One From Governor Jarvis. Greenville, N. C., Feb. 26th, 1896. Safe and Lock Co., Cin., 0.: Gentlemen:—I am pleased to say the Victor Safe you sold me some five or six years ago, preserved intact all of its contents in the late fire in Greenville, on the 16th inst. The safe stood at a point in my office in the Opera House Block, that must have been one of the hottest parts in the great conflagration. It contained papers and other things of value, when It was taken out of the ruins and opened some twelve hours after the fire, everything in it was found to be safely preserved and in good condition. I cheerfully make this statement of facts in recognition of the valua¬ ble service rendered me by your safe, and you are at liberty to make such use of it as you may see proper. Yours truly, THOS. J. JARVIS. The Victor
Thos. J. Jarvis was Governor of North Carolina for six consecutive years ; was U. S. Minister to Brazil for four years and served one year as U. S. Senator from North Carolina after the death of Senator Vance.
THE VICTOR SAFE AND LOCK CO.
Tennllle, Ala., November 22,1892. The Victor Safe and
Lock Co., Cin., O.:
Gentlemen :—Yours to hand. In reference to the safe ) bought of you, will say that the building which con¬ tained the safe was burned on the 6th inst. The insur anceagent inspected the remains to-day, and contents of the safe. Everything was found all right, and papers and books in good condition. This is a remarkable test of the Victor and will certainly result in selling a great many safes in our town. Yours truly,
W. W. PRYOR.
And
even one
from
a
129
THE FINEST SAFE
MADE.
Taken from a sole
personal letter written by Daniel F. Beatty, manufacturer of the great Beatty Organs and Pianos.
Washington, N. J., November2, 1892. The Vidor Safe
and Lock Co., Cin., O.:
Gentlemen:—Safe received yesterday. She is a“dandy ” Thanks for promptness in making shipment. You may refer any one you please to me, and I will always give the Victor Safe a good send off. Yours truly, DANIEL F. BEATTY.
good, old, honest Quaker: Chicago, Ills., November 28,1892.
Bern P. O., Green Co., Wls.,
July 2, 1892. Safe and Lock Co., Cincinnati, O. : Gentlemen :—I take the pleasure to inform thee that I purchased, the 14th of May, 1889, a No. 4 Victor Safe, No. 7247. The 11th of May last, our house, two-story high, 32x45, was lost by fire, and my safe stood in the severest fire. But I did not try to open it before the third day after the fire, and I could not move the dial. I got a pair of pincers, so I could turn it, and the lock worked all right inside, and I found to my greatest pleasure that all my documents were in good order. I ask thee to please send me thy catalogue, and how much will be the charges for a new safe. Respectfully,
The Victor
C. O. EIDSMORE.
New Comerstown, Nov. 28, 1891.
Safe and Lock Co., Cin., O.:
Gentlemen:—The two No. 3 safes which you sent me the 17th inst. were duly received, and I am very much
The Victor
on
pleased with them. H. F.
Yours truly, KOELLING, No. 484 Henry street.
One from a Canadian Brother. St. Roch, Quebec, October 14, 1892. The Victor
Safe and Lock Co., Cin., 0. : Gentlemen My safe arrived yesterday. It is in good condition. This long journey of 900 miles, taking into consideration that safe arrived in good condition, is one of the best evidences of its strength and superior quali¬ ties. The door and lock works smoothly. The finish ot the safe is tasteful and
rich, and the wonder to me is how make your business pay—that is, how you do all,selling your safes at such low prices. Some of'my acquaintances have told me, or it is the opinion of
you can
business at
The Victor Safe and Lock Co., Cin., O. : Gentlemen fire of Saturday
McKinney, the net work
were
The Victor that went
through the big
last
was your No. 4, and was sold to J. H. grocer. The carpet and the interior cabi¬ not
even
scorched, and everything in the
safe was well preserved. The fire burned from 2.15 p. m., until 6.30 p. m., and in the cellar directly underneath the room in which the safe was located,were stored twentyfive barrels of linseed oil, which burned all around the safe, making it one of the hottest fires I ever witnessed. This test of the Victor Safe was one of the most severe that could be possible, and this will be a good recom¬ mendation for your safe. I will no doubt be able to sell a great many safes in this town. Please send me a full
supply of printed matter.
Yours truly,
some with whom I have talked on the matter, that a safe like this would cost here in Canada from $80 to $100. This is what I think also. One of my friends. Mr. Geo. Valliere, is going to order another one of your No. 4 safes. I have oiher parties whom I will see, who have promised to
buy Victor Safes. You may also take the liberty to refer to me if you desire. I will certainly always have a good word for the Victor. Yours truly, D. LA MOT HE.
Mayfield, N. Y., Mar. 4, 1892. The Victor
W, D, SWAN.
Safe and Lock Co., Cin., O.:
Gentlfmen:—The No. 6 Safe that I
purchased last
December, came all right and was placed in the office January 12th, 1892. The building is two stories high and used for cutting mittens and gloves, and fjofn'some unknown cause took fire in February and burned to the ground, together with the contents. The Safe stood in the north-east corner of the ouilding, under which were nearly two tons of coal, and I was told that the safe was red hot. We live three mijes from the shop and knew nothing of the fire until the next morn¬ ing, when we went to work and found things in ashes On account of its being such a hot fire I supposed the on
Fall River, Mass., The Victor
December
2,
1892.
Safe and Lock Co., Cin., O.:
Gentlemen : —We received the safe to-day and are much pleased with it and do not see how they can be made at the price at which you sell them. Yours
REED BROS.
truly,
contents of safe
would be lost, but to my surprise on was in good order. Someone the Safe after the building was burned
opening the safe, everything Brazil, lndM Nov. 21,1892, The Victor Safe and Lock Co., Cin
O.: Gentlemen :—I received my safe to-day. T am more than pleased with it. It is a little “daisy.” Would have bought one long ago if I had known they were so cheap. Yours
truly,
,
threw water
on
down, thinking they would cool it off and this caused several small cracks, but it did not effect the preserva¬ tion of the contents of safe I most heartily recommend the Victor Safe. I enclose herewith draft for a No. 7 size, which please ship at once, as I need the safe badly, Yours
truly,
WM. H. CHRISTIE.
CHAS. J. PETERS. Clio, S. C., Mar. 4,1892.
Pottstown, Pa., November 23, 1892. The Victor
Safe and Lock Co., Cin., O.
SOMIESKY, Trustee, W. C. No.
92, P. O. S. Of A.
Safe and Lock Co., Cin., 0,\
Gentlemen to
Gentlemen The safe for W. C. No. 92, P. O. S. of A., arrived, and at our meeting of the Camp on Monday evening last, everybody was agreeably surprised at the neat and handsome appearance, and also at the cheap¬ ness in price, and all of us heartily recommend the VictorSafe. Yours truly, R.
The Victor a severe
test.
9
One of your No. 4 Safes has been put It was red hot for about two hours.
There was a large crowd'present to witness what I said and they all said, ^Everything inside of that safe is gone.” As soon as we could get to it, we pulled it out of the ruins and allowed it to get thoroughly cooled off. after which I worked the regular combination and opened the door and found the papers and books in the safe un¬ harmed. I can sell a great many of your safes in this
vicinity. Please send me printed matter at once. Yours
an extra
set ot catalogues and
truly,
J. A. WOODLEY.