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English Pages 204 Year 1910
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210,000 VICTOR SAFES NOW IN USE INDEX 122-132
Bank Safes
Cable and
Telegraph Code . Deposit Boxes . . Express Messenger Boxes .
.
119-121 .
Fire-Proof Box
52
.
...
Fire-Proof Safes Fire and
.197
.
.
.
Burglar-Proof Safes
.
27
THE VICTOR SAFES may now and
are on
sale in every market of the
of the different classes
we
84
Jeweler’s Trays Post Office Safes
64-82 57-63
Steel Chests
Twentieth Century Office
28-51
Vault Doors
66-82
Wall Safes
To Whom It
85-91
Jeweler’s Steel Lined Safes
53
Outfit
96-117 54-65
May Concern.
be found in every city, town and hamlet in this country,
World.
We have made a careful study of the requirements
supply, and furnish safes specially adapted to each
and at prjces within
reach of all.
manufacturing a complete line of fire and burglar proof bank and business safes description, we make a specialty of furnishing safes to the following classes: Doctors, Lawyers, Clergymen, Farmers, Dealers in Cities, Country Merchants, Township and County Officials, School and Church Trustees, Societies, Lodges and Building Associations, Post¬ masters, Butchers, Tailors, Bakers, Confectioners, etc., etc. We supply railroad and express companies, steamboat and steamship companies with treasure In addition to
of ev^ry
boxes,
supply Banks with Vaults, Burglar Proof Bank Safes. We
Deposit Boxes and Solid Manganese Steel Screw Door
Company is the only Safe Company in the country markets, with trade established in all markets of the World. Our
All the VICTOR SAFES have our
systematically working in foreign
patented combination locks.
We compete successfully with all companies in We use the very best materials known to the
workmanship and finish. trade.
We employ the most experienced safe-makers. We manufacture every part of our Safes and Locks
from the raw materials. Every Fire-proof Safe we make has solid all-wrought Bessemer Steel We manufacture all of our special tools and most of our special machinery.
angles.
purchasers’ names, if so ordered, without extra charge. for safes delivered on cars at Cincinnati. We secure lowest contracted freight rates to all points. Will quote freight rate to any point on application. We are the largest manufacturers of Fire-proof Safes in the World. Our wrought Bessemer Steel Vault Doors are conceded to be the strongest and the best. This is evidenced by our large orders for government work. We CAUTION all persons against making, buying, selling, or using Safes infringing We letter all safes with
Our prices are
on
our
patents.
Our
Banking References.
FOURTH NATIONAL BANK,
FIFTH-THIRD NATIONAL BANK,
PEOPLES BANK & SAVINGS CO., SECOND NATIONAL PEARL STREET MARKET BANK, MERCHANTS NATIONAL BANK, PEOPLES BANK FARMERS AND TRADERS NATIONAL BANK,
our
1
BANK, Y
& TRUST CO.,
)
ClN
TI
Q
} COVINGTON,
j
KY.
We invite our agents and customers to correspond with any of the above named banks as commercial standing, financial responsibility and the class of work we manufacture.
Sullivan
Printing Works, Cincinnati, 0.
’
to
Photographic Reproductions FROM
GRAND PRIZE MEDAL.
UNIVERSAL EXPOSITION, ST.
Pursuant
to
the
Rules
and
LOUIS—1904.
Regulations governing t
Awards, formal public announcement is hereby made .that has been
a
CZ-tKL&C,
finally awarded you on your exhibit of A Medal and
by the Exposition Company
Diploma for this award will be issued
as soon as
ready for delivery. DAVID R.
President of
FRANCIS,
Superior Jury,
THE VICTOR SAFE & LOCK CO
HIGHEST AWARD GRAND PRIZE ^
ST. LOUIS MO. 1904
(Fac-simllc of the Official Award)
Co HU to TKUbom Cbese presents Sball Come
Greeting:
Official H ^exposition.
”Grbts ^Declaration 11s to
Certify that tbe Httacbeb
©fftctal Bwarb IRtbbon losiwdbjt Authority of the LOUIS lAhJA P-U RC HA S £
8s Issueb to
EXPOSITION*
President-
JM.
'/(/
■
-
,V
/) ■-
DIRECTOR OF EXH10175
^Louisiana Ipmrcbase
Exposition Searing tbe Signatures of
GRAND PRIZE AWARDED TO PRESIDENT
Gincinnati,Ohio„U.S.A. FOR
MANGANESE STEEL BANK SAFIS FIRE and BURGLAR PROOF Safes and Yaults Department of Manufactures OepTD’rf Group 41 Class 238
DIRECTOR OF EXHIBITS
ttnb tbat tbe Molber Ztbereof bas been ©ranteb bp tbe
3atrv of Ewarbs Ztbe Hwarb
as
Zfbereon flnscrlbeb.
Cbc Httacbeb ©fficial Hwarb IRtbbon 8s tbe Emblem of authority of tbe IHolber to mahc hnown to tbe TOlorlb tbat be bas recetvcb tbe Oistlnctton of an BwarO from tbe
Special Dispatch St. Louis,
THE
Mo.,
Oct. 21, 1904. The Victor Safe &
The
of Cincinnati, received, to-day, the Lock Co.,
Highest
Award
comprehensive
Fair, for their
exhibit of solid ese
display of
Mangan¬
Safes
Steel bank safes and
general line of fire and burglar-proof safes and vaults; their magnificent display taking first prize over all competitors for
SAFE
ever
made at
an
AND
exposition.
LOCK
modern
improvements, construction, workman¬
VICTOR
complete and
Grand
Prize and Gold Medal at the World’s
most
8-%
'
wm
Ik
ship, design and finish.
tvtfgSJtH 1# mrm
s';
* 0
The Victor Exhibit Block 10
at
the World’s Fair.
B, Manufacturer’s Building.
Department D, Group 41, Class 238, the only official classification,and the only Total Sales made from this Exhibit
group
during World’s Fair
was
in which all the safe companies competed. $45,000.00.
COMPANY.
THE
VICTOR SAFE AND
LOCK
COMPANY. THE VICTOR EXHIBIT CINCINNATI FALL
FESTIVAL, AUGUST 28—SEPTEMBER 22, 1906. display $22,000.00.
Total Bank Safe sales made from this
.
.
.
THE
...
VICTOR SAFE & LOCK CO. CINCINNATI, OHIO.
CAPACITY. 15,000 SAFES ANNUALLY.
To Visiting Friends
:
In
visiting Cincinnati you will find our factory buildings, office, and salesrooms, located at the corner of Broadway and Ninth streets, only six squares from the Post Office Building. Take Gilbert Avenue, Avondale, Chester Park, Madisonville, Norwood, Madison Ave. or Hyde Park Electric Cars, any one
of which passes our If you want a little
Office’ Building, and four squares north Broadway, and you will have no difficulty in locating us.
Fifth on
works. exercise, walk two squares east on
street
from Post
THE VICTOR SAFE & LOCK CO.
ORGANIZED 1885
INCORPORATED 1887. Incorporated under the laws full
paid
up
of the State of Ohio, with
capital stock. $200.000.00.
Victor Safe & Iiock Co. 819, 821, 823, 825, 827, 829, 831, 833 BROADWAY, ST., E. CHEAPSIDE, W. CHEAPSIDE & EIGHTH STS. OFFICES, 320, 322, 324, 326 EAST EIGHTH ST.
FULL. BLOCKS ON NINTH
CINCINNATI, OHIO, U. S. A.
FOREIGN
QUEBEC, CANADA, ST. JOHNS, N. B., CANADA,
TORONTO, 0NT„ CANADA, VICTORIA, B. C„ CANADA, HONG KONG, CHINA, PEKIN, CHINA, SHANGHAI, CHINA, HAVANA, CUBA,
SANTIAGO, CUBA. LONDON, ENGLAND, Y0K0H0MA, JAPAN, MANILA, P. I CITY OF MEXICO, MEXICO, GUADALAJARA, JALISCO, MEXICO, HERMOSILLO, SONORA. MEXICO, MONTEREY, NUEVO LEON, MEXICO,
Thos. S. Spivey
OFFICERS:
AGENCIES: SANTA
ROSALIA, CHIH., MEXICO, TAMPICO, MEXICO, VERA CRUZ, MEXICO, ST. PETERSBURG, RUSSIA, SANTIAGO, CHILI, SOUTH AMERICA, VALPARAISO, CHILI, SOUTH AMERICA, PORTO RICO, WEST INDIES.
President and General
Manager
W. C. Hattersley
Treasurer
W. E, Arnold
Secretary
THE VICTOR SAFE AND LOCK COMPANY.
8
I a
ITE,
H. P. COOKE.
CHARLES E.WILSON, VICE-PRES’T.
RESIDENT.
CHARLES
BARTLETT. ASS'T CASH'S.
CASHIER.
NO. 03.
UNITED
CAPITAL
STATES DEPOSITORY.
$ 500.000.
SURPLUS $700,000.
April
The
Victor
Safe
&
Loch
1,
1905.
Co0
Cincinnati.
Gentlemen We
desire
to
congratulate you on being the
the
successful
the
large Manganese Steel Safe for our reserve
funds our
and
new
Fourth
the
Banh
bidders
six
large
building,
Street,
on
sixty vaults,
steel money safes now
for
being erected on
Cincinnati.
Very respectfully,
9
THE VICTOR SAFE AND LOCK COMPANY.
farmers
(Bxdjartgr Bank
CHESANING, MICH. H. E. DAVIS
E. A. CORY B. G.
CORYELL, Cashier
December The
Victor
Safe
&
Lock
12,
1907.
Co.,
Cincinnati,
Ohio.
Gentlemen:--
No.
^
'60
Your Spherical Manganese Steel Screw Door Safe and
installed
Vault
in
our
Front new
satisfactory to us,
No.
6
have
arrived
and
been
building. They are in every way and are greatly admired by our
customers. In
thirty-two years of Banking, it has been my to help establish several Banks, to build Vaults and install many safes of various makes. I will frankly say, that for progressive safety mecha¬ nisms, for superior design, style and finish, my fix¬ tures, finished by you in light olive green, are entirely in the lead on evety point, and beautiful beyond anything that I have ever seen or used. They equal and EXCEED your strong represen¬ tations. Only yesterday an agent for one of your competitors, who was here, admired them and spoke en¬ thusiastically of them and never offered a word of criticism. I wish to thank you and your courteous pleasure
L.
Gifford
received.
Please
Mr.
H.
for
be
the
excellent
xreatment
we
have
always assured of my good will. Sincerely yours,
1
10
THE VICTOR SAFE AND LOCK COMPANY
19th
Dear
Sirs:Please
safes from
same
from
by fire.
but
contents
any
of
This was
after were
of
Cincinnati,
for us
Ohio.
getting our safes for
Victor Co.
the
that
Co. been
have
Stephenville
fire
recently ordered by you
the Victor Safe
October
at
supply this Department with 12
those
as
We years
February, 1908.
but
it
them were
is only
last
subjected to
a
trial
when the Postal Telegraph build-
Crossing was totally destroyed by the
safe
found
in I
cboled and
was
opened
good condition. have
Your
the
honor
Dear
Sirs,
to
be,
obedient Servant,
Postmaster-General.
Messrs.
Gear
&
St.
many
Co. John's.
the
V
•'■dt
THE
VICTOR SAFE AND
LOCK to
The
tjfujtj>
fcmrrajmttif ItKticumta'
mma
[Bimonmnj
m
mu«r,~ Istjmtw mawl? Irnintf amir;'
Magnificent New Marble Municipal Building, Washington, D. C. EQUIPPED THROUGHOUT WITH (9) VICTOR VAULTS. The Treasurer’s Office is
purchased for
a
provided with
a
Victor Manganese Steel Bank Outfit, the first ever ever sent to the Capital.
public building in Washington, and considered the best
COMPANY.
VICTOR SAFE AND LOCK COMPANY
THE
12
IMPORTANT NOTICE.
©UR BUSINESSbeingfounded on merit, we have never objected to honorable competition ; in fact
honest
and for of
to
keeps
measures
us
keenly
by which
We have
us.
speak slightingly of
a
speak disparagingly of sion called them up It is
a
matter of
our
a
the alert for improvements in
policy to treat the public and purposely allowed
never
where
we
or
our
More¬
methods of manufacture,
nor
competitors
our
agent or
an
his line of work; pay
as we
representative, in
a
have
we
allowed
could place responsibility, but have
short turn and made them
any
on more
would have
any
capacity,
competitor to than
one occa¬
dearly for libelous methods towards
us.
great comfort to us to know that the public is unanimously in favor of
honorable business methods. We wish
competitors.
demand for Safes.
a
give the buying public best satisfaction. From the beginning
competitor
us
with
on
we may
business it has been
our
them treat
adage, that "competition is the life of trade,” and that when
competition is abroad, it stimulates and developes
it
over
believe in the
we
we
could say the same
regarding
some
We frequently receive complaints from persons handling
agents, who care nothing for truth, honor and justice, resort to
mean
of
our
"would-be”
Safes that rival safe and disreputable tricks to our
prevent sales, even where they can not make them themselves.
Through a
better
orable are
a
jealous desire to injure
our agents,
who
or
supply
grade of goods, they will resort to the meanest falsehoods and slanders to create unfav¬
impressions, regarding
our
Safes.
This of
course can
only work injury with
persons
who
not familiar with the fact that we manufacture more Safes than any
United States.
Our
advantages
are our own
and
are
patents covering every detail in the manufacture of our to suppress
The
vicious" and dishonest methods
on
other company in the protected by a long list of valuable Safes. It is to the interest of the public
the part of salesmen representing manufacturers_
purchaser wants the best work that he can get, and he wants it at the lowest possible price
consistent with first-class of
able to make lower prices,
are
work; therefore,
Safe, if he is considering
we
request that
any one
interested in the purchase
bid with us, in competition with other makes, that in the event rival agents make vicious and derogatory statements regarding the quality of our manufacture, that they be requested to make such statements in a manly and business-like way, a
a
proposition
or
making their companies responsible for the statements, giving us an opportunity to refute It is not sufficient that
them. are
representing other manufacturers.
company
responsible by signing its
and malicious. our
they make the statement
reputation.
A refusal
name
on
by himself
If he is honest in his statements, he
on
their
the part of any such slanderer to make his agent will brand his statements as false will gladly give us
honest
an
On the other hand, if he is malicious in his intentions,
having been made by We want
responsibility, for they
as
opportunity to refute such damaging statements, and compel his their
own
no
one
we
to
should have the
pay us
damages for
of its agents.
orders for Safes that
competition.
company
opportunity to clear
can
not be obtained
by strictly honorable methods and
Our responsibility is ample guarantee for any statements we make.
She Victor Safe and Lock Co.
THE
VICTOR SAFE AND LOCK COMPANY.
We
13
Keep j5breast of the Times.
Complete List of Victor Patents December 29
1885
August 12
1902
June 7
1887
October 7
1902
October 11
1887
October 7
1902
November 1
1887
October 27
1903
October 2
1888
February 2
1904
January 22
1889
May 16
1905
June 18
1889
June 6
1905
May 20
1890
January 30
1906
June 10
1890
January 8
1907
June 16
1891
August 13
1907
September 6
1892
August 4
1908
November 15
1892
September 8
1908
March 7
1893
November 10
1908
July 24
1894
December 1
1908
April 11
1899
December 29
1908
August 1
1899
January 5
1909
October 24
1899
February 16
1909
October 24
1899
March 23
1909
March 13
1900
March 30
1909
August 14
1900
August 24
1909
June 11
1901
October 26
1909
And Others Pending. These patents cover the most made in either cover
facture. are
still
them
fire=proof
the improved
fire and burglar=proof safes.
machinery which
It is this feature of
our
we
ever
been
Our patents also
have built to facilitate their
manu=
business which astonishes competitors, who
mailing the old style safes with antiquated machinery, and drives
insanely jealous of
them to
or
valuable improvements that have
use
our success.
This spirit of jealousy often
causes
dishonorable methods to sell their safes when competing with
us.
THE
14
VICTOR SAFE AND LOCK COMPANY
THE PITTSBURGH PLATE GLASS COMPANY’S BUILDING.
Destroyed by Fire August 3rd, 1903. In this fire
were
four Victor Safes which
preserved their contents without
a
blemish,
THE
Socu/
The
Victor
VICTOR SAFE AND LOCK COMPANY.
^OinctnntZ'fo, 0.,
emaaer-.
Safe
& Lock
15
August 8,
1003.
Company, Cincinnati,
0.
Gentlemen
learn your
that
It
will
we
have today recovered
no
doubt
make from the ruins
stroyed by fire
on
of
be
interesting to
our
the four safes of
building, which
the night of August 3rd,
pleased to state that
we
you to
was de^
and are
found the contents in good
condition. We
believe
the
fire
which
destroyed
our
building was the hottest that has ever occured in Cincinnati.
Congratulating ourselves upon having Victor safes, we
which so splendidly preserved their contents,
beg to remain, Yours
truly,
PITTSBURGH PLATE GLASS
CO.
Local Manager.
THE VICTOR SAFE AND LOCK COMPANY.
1G
PIKE OPERA HOUSE FIRE.
This
was
the
largest fire that ever occurred in the business portion of Cincinnati,
the total loss
being estimated at over three million dollars.
The Victor Safes in this fire
preserved their contents better than
any
other make.
THE VICTOR
CINCINNATI, O.
SAFE
AND
LOCK COMPANY.
17
SAVANNAH, GA.
L. WOLF & BRO. DEALERS
IN
ALL KINDS OF
SCRAP IRON, RAILS, STEEL, METALS, ETC. .
.
.
specials
.
..
RELAYING RAILS, LOCOMOTIVES, RAILWAY EQUIPMENTS,
RAILROAD
AND STREET RAILWAY SUPPLIES.
Main
Suite 50=51=52 Mitchell Building,
1877.
CINCINNATI,
Victor
The
Safe
&
March 25,
1903.
Lock
Co., Cincinnati, Ohio.
Gentlemen: You
located
that in
the
out
the
are
Pike
Building.
the
of
that
aware
ruins
at
must
also
so
you
to
were
that
say
out
taken
of
better
than
any
other.
of
fire
and
I
the
am
send
want
us
catalogue at
a
invite
test the
the
safes
I
were
to
offices were
that
our
stood and
opened, stood the test
Our
larger safe
know
down
safe
fire, ours
sure
you
you
the
burning debris for days and did is simply remarkable. We
let
judge for yourselves.
can
of all
to
when taken out, we
compliment you on the
want
which
hooks
formerly-
were
To-day we have received
papers, hooks, etc., condition and
our
we
want
and
first-class
look
We
in
safe
our
doubt
no
safe
to come out
saw
in the heart was
in
the
the way it
and will kindly ask you to
once. Yours
very
truly,
L. WOLF &
BRO.
THE VICTOR
18
SAFE
This matter is
CAUTION!
LOCK COMPANY.
AND
original with
us.
It has
more
than
once
been
appro¬
priated and used by other Safe Companies.
Advice and Instructions for
Selling Safes.
EVERY salesman should know something of the article he is trying to sell, in order to
present to his prospective customer a plausible argument. Without some familiarity with the subject, no matter how quick-witted he may be, he is liable to spoil many a sure sale. The fact must not be overlooked that, as a rule, the country merchant is better posted in a general way as to prices and values than the salesman who only represents a single line of goods. This is necessarily true as the result of the daily teaching he receives from salesmen representing every line of business. Owing to this fact, a salesman is liable to find his supposed easy victim better posted on the line of goods he is trying to sell him than he himself is. Nothing will spoil his prospects quicker than this state of affairs. Furthermore, he might have been posted on the subject by a competing agent representing the same kind of business. In which event the sales¬ man may find it an embarrasing duty to meet some pretty strong arguments against his own goods. No matter how false the statements concerning his goods may be, an impression is made upon the mind of the merchant, and before doing business with him, he will demand not only a refutation, but a reasonably good argument to prove his own sincerity. This is where a knowledge of what to say is absolutely essential. If he can convince him that he is maligned and back this up with better prices he is his customer. If he can not the merchant will have nothing to do with him. The unfavorable impression is already made and he fails to remove it. We desire to urge here that, as a rule, salesmen are not over scrupulous as to what they say regarding their competitors. But there is no question about it, the truth wins in the end. No matter how
mean
a
thing
a
salesman
says
about his opposition it should be the truth, the
whole
truth, and nothing but the truth. It is morally right and proper to expose any concern that is a fraud, or that adopts unfair means to make sales, or that makes it a habit to make misrepresentations or false statements concerning competitors in their line. It is right to expose their agents and their methods, but it is highly improper to distort or exaggerate small things to the injury of competing agents, especially where the chances are that it will do you no good. This is petty and unfair compe¬ tition. After a strong and manly effort on your part has failed to make a sale, don’t stand in the way of some one else who can make it. How to Sell Safes.
We furnish here sufficient answer
the arguments
knowledge of the Safe Business to enable the salesman to he is liable to encounter in trying to make sales. First Find
If he is and feels it
a
a
Man Who Has No Safe.
business man, professional or otherwise, you may depend upon it he needs a Safe than anyone else. Something prevents his buying one. It is your duty as a
more
salesman to find out you can reasons.
exactly what this something is, and until you find it out and remove it, sale. It may be due to a single cause, or it may be due to a combination of reasons he is most likely to give and the essential ones for you to overcome are:
not make The
1.—I do not 2.—I
can
a
peed
a
safe.
not afford
one.
3.—I would rather carry my books and papers 4.—I am too busy to talk to you about a safe.
home at night.
5.—I have made other arrangements for a safe. 6.—I
can
get
a
special inside price
on a
safe through
a
7.—I am going to buy a second-hand safe. 8.—I prefer the “ Podunc ” safe, or some other make.
friend. I don’t know anything about the
Victor Safes.
Many very singular reasons are sometimes given, but the above are the ones most com¬ monly met with, and with these overcome, a sale, as a rule, is certain. We will take these reasons up one at a time and fit an argument to each.
THE VICTOR SAFE
AND
LOCK COMPANY.
No. 1.—I Do Not Need
a
19
Safe.
A man may be honest in making this statment, but, as a rule, it is only an evasive answer. possible, however, that he has never had the need of a Safe impressed upon his mind by a convincing argument, in which case the salesman has almost a sure thing.
It is
Reasons
Why All Business Men Should Have Safes.
Every business man should have a fire-proof Safe, large enough to hold all of his books and papers, if not for the relief of his own mind, for what he owes to others. It is purely selfish for him to consult only his own convenience and wishes in the matter. He owes it to every person who credits him or to whom he gives credit. If he is a wise business man, every piece of paper coming into his possession through a business transaction, be it for cash or credit, will be pre¬ served. The smallest piece, if destroyed, might cause him endless trouble and expense. If these books and papers are worth saving, they are certainly worth insui-ing. No insurance company will insure them against fire or theft; therefore, fire and burglar-proof Safes are made. The purchase of a Safe is the simplest, cheapest and best form of insurance. You insure your prop¬ erty against fire, which costs you a yearly premium, and take the risk of being beaten out of your insurance. You pui-chase a fii-e-proof Safe and pay but one premium in a lifetime—the purchase price. All the leading fire insurance companies now refuse to insure a business man’s property unless he has a Safe in which to keep his books and papers. In fact all the com¬ panies are adopting this rule, for, by these records alone, they detei-mine the basis of settlement for insui-ance claims. Here is
pi-obably a most important business secret that should be general pi-operty. Many leading wholesale houses give instructions to their traveling men to notify them of every customer to whom they have been selling goods who has no Safe. Many mei*-
of the
chants will
now know why houses that have long given them all the credit they asked for have few years curtailed this ci-edit and gradually tightened their tei-ms. They are simply following in the footsteps of the insurance companies and forcing their customers to pi-otect themselves as they should. This is the only way in which to break up a slip-shod way of doing business. The wholesale mei’chant is not by this assuming guardianship over his customei-s, but adopting a measui-e of self-pi’otection. The merchant may say: “I keep well insured for the protection of my creditors.” What good will this insurance do if he fails to collect it. Statistics show that litigation ensues in evei-y case where all papers and books are desti-oyed. It is claimed that this is absolutely essential to keep down fraud. This may be true, but it is certain that only one case out of nine results in full insurance, and but one out of four is successful in getting a satisfactory compromise, while the costs and expenses absorb a good portion in every case. The foi-egoing alone should convince every business man that he must have a Safe. But there are other reasons fully as strong. Our courts thi-oughout the land have their dockets filled with cases where litigation is the dii-ect result of the destruction or loss of legal docu¬ ments. If your books are destroyed, accounts are disputed. Notes are lost; in nine cases out of ten, you will never be paid. Receipts are destroyed and the chances are that you will have to pay an account the second time. Your bills are destroyed, and new ones being sent you, you have no means of telling whether a “few dollars’’ have been added or not. Deeds and moi-tgages are desti-oyed and the cost of replacing them will double that of a Safe. Money, Jeweli-y, Postage Stamps and other valuables are desti-oyed; they can only be replaced by the sweat of the brow. If your burning out leads to all this, you consider yourself the most unfortunate person in the woi-ld. Your business fi-iends, howevei-, take a different view of it, and say: “To try to
in the past
do business without
a
Safe is
now
considered criminal carelessness.”
Other Good Reasons For Having Safes. No fixture adds the
dignity to an office or business room that a bi-ight new Safe does. It and prosperity. A new Safe will advance any business man’s credit twenty per cent. A good test of this is to buy a Safe, put it in a conspicuous place and watch the impi-ession that it makes upon those who see it for the fii-st time ; especially traveling salesmen ; see if they do not shake your hand longer and harder, and insist upon selling you more goods than they have hei-etofoi-e been selling you. They at once see the px-ogress and pui-pose in your no longer trusting your papers and books to the old wood desk. Your i*ecox-ds are worth pi-otection now, thex-efore must be more valuable than heretofore, you show some ambition in business. The moment you buy a Safe you are trusted, for it indicates that you ai-e is
always indicative of
pi-ogi-ess
THE VICTOR SAFE AND LOCK COMPANY.
20 systematic, that
projecting into the future and providing against business calamities,
you are
therefore should be
a
safe
man
with whom to do business.
We do not have to urge the truth of this, the same impression is made upon every man who sees his neighbor getting a Safe, he feels that his neighbor is prospering. While many other reasons for buying a good Safe could be urged, the above are sufficient to convince any man
that
a
Safe is
absolute
an
necessity and that he does need
one.
No. 2.—I Can Not Afford One. one. If he can not afford a Safe, he can not afford however, this answer is honest. He really believes that a Safe would be an expensive luxury to him. He has not had impressed upon his mind that it is considered almost criminal to be without one, therefore the argument in No. 1 will serve a good purpose here. But, another important thing must be considered. It is higloly possible that this man has not been offered extra inducements to buy. Probably Safe agents have not felt inclined to make him proper inducements. It is therefore an honest conviction on his part that he can not afford to buy. This state of affairs is absolutely in our salesman’s favor, for the prices and terms he is able to offer him, completely changes his mind and he finds that he can ill-afford to do without
The
to do
a
reason
business.
is
a
selfish and inconsistent
In nine
cases
out of ten,
Safe.
No. 3.—I Would Rather Carry My Books Home at Night. This
is
admission that
Safe is badly
needed. He fully appreciates the value but through economy he nightly makes himself a target for footpads— actually risks his life for his books. If it were known by life insurance companies that he made a habit of jeopardizing his safety, he could not get insurance on his life, as hun¬ dreds of cases are recorded yearly of assaults and murders committed exactly under these circumstances. A singular law of fate causes him to forget to take his books home on the very night his store burns, consequently he has taken all these risks for years for no purpose. This is indeed poor economy. His answer is therefore only a clew to a sure sale. answer
an
a
of his books and papers,
No. 4.—I This
is not in
Am Too
Busy to TalR to You About
a
Safe.
humor to talk
business, but with caution you can ascertain the truth of the statement. If you really find that he is busy, don’t bore him, but leave him something to look over, and bide your time when you can find him at leisure. If he has merely tried to get rid of you, use your ingenuity to get him interested, and systematically work up to a sale. First get him into a better humor—your experience as a salesman should enable you to read the character and disposition of the man sufficiently well to find his weak point in a very few min¬ utes. Until you find this weakness you will not be able to break through the determination not to buy a Safe, which is formed in his mind the moment you introduce the subject. After giving you the answer, he knows that to take up and discuss the subject with you will be a direct admission that he was only trying to evade an encounter. This is also an admission that he is afraid that you will make it so plain that he should have a Safe that he will have to buy, conse¬ quently your main effort must be to inveigle him into an acknowledgement that time actually hangs heavy on his hands. Then he is in a condition to tell you why he has not provided himself with a Safe. He will invariably take refuge behind excuse No. 1 or No. 2, where you can, three times out of five, land him. Never look upon a customer as a victim; consider that you owe it to him as a duty to make him protect his papers and books, for the relief of his own mind, as well as to protect the interests of his creditors, his debtors, and his family. It is a friendly act for you to sell him, and a reciprocation for him to buy. The great benefit he realizes from the sale soon compensates for the small amount he knows you have been paid as a commission out of the price he pays for the Safe. man
a
No. 5.—I Have Made Other
Arrangements For
a
Safe.
Never, under any circumstances, interfere where a sale is actually accomplished and an given. If you induce a party to countermand an order given, you are party to a dishonorable action, and we would not care to have you make sales' for us. This answer does not, however, always mean that an order has been given. It is purely evasive. It is always safe to decide that an order has not been given, for as a rule, if he has given an order he will jump at the opportunity to compare your prices with those already made him. There are exceptional order has been
THE VICTOR SAFE AND LOCK
cases
where
21
COMPANY.
parties, after ordering, do not want to learn that they could have bought cheaper.
Even in these cases, however, they tell you plump out that they have ordered. Answer No. 5 is always favorable to the salesman, from the fact that it is an acknowledge¬ ment that a Safe is needed. The first step is to find out what he means by the assertiqn. It is
possible he has just been convinced by a Safe man that he needs a Safe and has been worked up to the very point of buying, having even said to the salesman that he would buy of him. The salesman not having the quick discernment to notice this left him to consider the matter and feeling actually under obligation to take a Safe of him. Under these circumstances it is per¬ fectly legitimate for our salesman to step in and convince the party that his is the proper Safe to buy. It was a fatal step for the first salesman to have left him to consider, for it is morally right for you to sell him so long as he has not actually given a bona-fide order. Usage has made this a law among salesmen. No. 6.—I Can Get
Special Inside Price
a
on a
Safe Through
a
Friend.
The special inside price and friendship racket has been well worked, and every salesman party on the hip when this answer is given him. The special inside price is what catches him. If you offer him better inducements, the friendship influence disappears at once, and he is your customer, as no one else can compete with you on prices or terms for first-class work. Excuse No 6 need not trouble you in the least. has
a
No. 7.—I Am
Going to Buy
a
Secondhand Safe.
This is the next and
buy
thing to buying no Safe at all. It is by far better to pay a little more It is the salesman’s duty to convince the party that this is true.
a new one.
Reasons Why it is Not Proper to Buy Secondhand Safes. There is
to prove up the record of a second-hand safe., It has always been the companies to refinish Safes taken in exchange and put them out as new It is possible that the Safe has passed through a fire, in which case it would not be fire¬ Even if the Safe should look comparatively new and bright, it is possible that it is worth no
way
custom of the older safe
Safes.
proof.
no more as
protection against fire than
a
wood box would be.
Furthermore, if he should buy a second-hand Safe, and should find that it did not answer his requirements, it would be almost impossible to sell it, therefore it would be a dead loss in the end. The slight difference in price of a new Safe over that of a second-hand one is altogether in the favor of
buying
Most second-hand Safes are “old timers” repainted. everything in his favor when he meets with a party that has made up nis mind that a second-hand Safe is good enough for him; for in the first place the price he is able to make on a new Safe is much below any price at which | $75 0Q
Special inside Bessemer steel door covering entire front of safe, with duplicate flat key lock. Sub-treasury 5x6x9, with duplicate flat keys and metal cash tray. pigeon holes. Small book space 8 inches high, 5 inches wide, 12§ inches deep. Large book space 17 inches high, 10 inches wide and 12£ inches deep. This safe is one of our most popular sizes. Weighing about one thousand pounds and being large enough for almost any kind of ordinary business. Two knob drawers q,nd two
Merchants requiring safes to accommodate and protect various Account Register Systems, will find ample capacity in our No. 4, 4^, 5 and 6, by having us make minor alteration in arrangement of cabinet.
THE VICTOR SAFE
36
AND LOCK
No. 5 Victor
COMPANY.
Safe.
NON-PICKABLE COMBINATION
FOUR-TUMBLER
DIMENSIONS.
High.
Wide.
Outside, 40 in. (including wheels) Inside, 22 in.
26 in.
15 in.
Approximate Weight.
Deep.
26J in. (including hinges) 13
in.
LOCK.
j 1,300
lbs.
Retail Price
$90.00
Sub-treasury, 5x6x9, with duplicate flat keys and metal cash tray. One knob drawer and one subtreasury. Two pigeon holes. Two book spaces, 19x10x13 and 10x5x13. Special inside Bessemer steel door covering entire front of safe, with duplicate flat key lock.
lock drawer under
It is
most desirable safe for
a
general
use.
We have, however, arranged it especially for Town¬
ship and County offices. Several large safe dealers have applied to us for the exclusive right to sell this size which indicates clearly that they are very desirable safes. size of
our
safes into the hands of
one concern
Merchants
We decline, however, to place any one
for them to sell exclusively.
requiring safes to accommodate and protect various Account Register .Systems, will find ample capacity in our No. 4, 4l/2, 5 and 6, by having us make minor alteration in arrangement of cabinet.
THE
VICTOR SAFE AND LOCK COMPANY.
37
No. 6 Victor Safe. FOUR-TUMBLER NON-PICKABLE COMBINATION LOCK.
DIMENSIONS.
High.
Wide.
Outside, 44 in. (including wheels) Inside, 26 in.
27 in. 16 in.
Deep.
284 in.
13“
in.
Approximate Weight.
Retail Price.
1,600 Pounds.
Heavy inside Bessemer steel door covering full front of safe, flat key lock, duplicate keys. ARRANGEMENT OF INTERIOR CABINET WORK. One
large iron sub-treasury, with cash tray and duplicate keys
One
large drawer with lock and keys.
Two drawers without locks. Two
ample pigeon holes for papers. 154 inches high. One book space 194 inches high.
One book space
Merchants
requiring safes to accommodate and protect various Account Register
Systems, will find ample capacity in our No. 4, 4^, 5 and 6, by having us make minor alteration in arrangement of cabinet.
THE
38
VICTOR SAFE AND
LOCK COMPANY.
No. 7 Victor FOUR-TUMBLER
Safe.
NON-PICKABLE COMBINATION LOCK.
DIMENSIONS.
High.
Wide.
Outside, 46.| in. (including wheels) 29J in. Inside, 28 \ in. 18 £ in.
Deep.
291 in. (including hinges) 13
in.
Approximate Weight. 1 800 Pounds
Heavy inside Bessemer steel door, with duplicate flat key lock.
ARRANGEMENT OF INTERIOR CABINET WORK. Four
ample pigeon holes at top.
Four 6-inch
Four 6-inch pigeon holes.
drawers, hardwood fronts.
Sub-treasury, 5x6x10, with duplicate keys and metal tray. 1 wo book spaces,
16x6x13 inches.
One space 6x6x13 inches.
Retail Price.