The Victor Safe & Lock Co. Catalogue 1910

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Two Hundred S TEN

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VfeTOR Safes Now In Use.

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210,000 VICTOR SAFES NOW IN USE INDEX 122-132

Bank Safes

Cable and

Telegraph Code . Deposit Boxes . . Express Messenger Boxes .

.

119-121 .

Fire-Proof Box

52

.

...

Fire-Proof Safes Fire and

.197

.

.

.

Burglar-Proof Safes

.

27

THE VICTOR SAFES may now and

are on

sale in every market of the

of the different classes

we

84

Jeweler’s Trays Post Office Safes

64-82 57-63

Steel Chests

Twentieth Century Office

28-51

Vault Doors

66-82

Wall Safes

To Whom It

85-91

Jeweler’s Steel Lined Safes

53

Outfit

96-117 54-65

May Concern.

be found in every city, town and hamlet in this country,

World.

We have made a careful study of the requirements

supply, and furnish safes specially adapted to each

and at prjces within

reach of all.

manufacturing a complete line of fire and burglar proof bank and business safes description, we make a specialty of furnishing safes to the following classes: Doctors, Lawyers, Clergymen, Farmers, Dealers in Cities, Country Merchants, Township and County Officials, School and Church Trustees, Societies, Lodges and Building Associations, Post¬ masters, Butchers, Tailors, Bakers, Confectioners, etc., etc. We supply railroad and express companies, steamboat and steamship companies with treasure In addition to

of ev^ry

boxes,

supply Banks with Vaults, Burglar Proof Bank Safes. We

Deposit Boxes and Solid Manganese Steel Screw Door

Company is the only Safe Company in the country markets, with trade established in all markets of the World. Our

All the VICTOR SAFES have our

systematically working in foreign

patented combination locks.

We compete successfully with all companies in We use the very best materials known to the

workmanship and finish. trade.

We employ the most experienced safe-makers. We manufacture every part of our Safes and Locks

from the raw materials. Every Fire-proof Safe we make has solid all-wrought Bessemer Steel We manufacture all of our special tools and most of our special machinery.

angles.

purchasers’ names, if so ordered, without extra charge. for safes delivered on cars at Cincinnati. We secure lowest contracted freight rates to all points. Will quote freight rate to any point on application. We are the largest manufacturers of Fire-proof Safes in the World. Our wrought Bessemer Steel Vault Doors are conceded to be the strongest and the best. This is evidenced by our large orders for government work. We CAUTION all persons against making, buying, selling, or using Safes infringing We letter all safes with

Our prices are

on

our

patents.

Our

Banking References.

FOURTH NATIONAL BANK,

FIFTH-THIRD NATIONAL BANK,

PEOPLES BANK & SAVINGS CO., SECOND NATIONAL PEARL STREET MARKET BANK, MERCHANTS NATIONAL BANK, PEOPLES BANK FARMERS AND TRADERS NATIONAL BANK,

our

1

BANK, Y

& TRUST CO.,

)

ClN

TI

Q

} COVINGTON,

j

KY.

We invite our agents and customers to correspond with any of the above named banks as commercial standing, financial responsibility and the class of work we manufacture.

Sullivan

Printing Works, Cincinnati, 0.

’

to

Photographic Reproductions FROM

GRAND PRIZE MEDAL.

UNIVERSAL EXPOSITION, ST.

Pursuant

to

the

Rules

and

LOUIS—1904.

Regulations governing t

Awards, formal public announcement is hereby made .that has been

a

CZ-tKL&C,

finally awarded you on your exhibit of A Medal and

by the Exposition Company

Diploma for this award will be issued

as soon as

ready for delivery. DAVID R.

President of

FRANCIS,

Superior Jury,

THE VICTOR SAFE & LOCK CO

HIGHEST AWARD GRAND PRIZE ^

ST. LOUIS MO. 1904

(Fac-simllc of the Official Award)

Co HU to TKUbom Cbese presents Sball Come

Greeting:

Official H ^exposition.

”Grbts ^Declaration 11s to

Certify that tbe Httacbeb

©fftctal Bwarb IRtbbon losiwdbjt Authority of the LOUIS lAhJA P-U RC HA S £

8s Issueb to

EXPOSITION*

President-

JM.

'/(/

■

-

,V

/) ■-

DIRECTOR OF EXH10175

^Louisiana Ipmrcbase

Exposition Searing tbe Signatures of

GRAND PRIZE AWARDED TO PRESIDENT

Gincinnati,Ohio„U.S.A. FOR

MANGANESE STEEL BANK SAFIS FIRE and BURGLAR PROOF Safes and Yaults Department of Manufactures OepTD’rf Group 41 Class 238

DIRECTOR OF EXHIBITS

ttnb tbat tbe Molber Ztbereof bas been ©ranteb bp tbe

3atrv of Ewarbs Ztbe Hwarb

as

Zfbereon flnscrlbeb.

Cbc Httacbeb ©fficial Hwarb IRtbbon 8s tbe Emblem of authority of tbe IHolber to mahc hnown to tbe TOlorlb tbat be bas recetvcb tbe Oistlnctton of an BwarO from tbe

Special Dispatch St. Louis,

THE

Mo.,

Oct. 21, 1904. The Victor Safe &

The

of Cincinnati, received, to-day, the Lock Co.,

Highest

Award

comprehensive

Fair, for their

exhibit of solid ese

display of

Mangan¬

Safes

Steel bank safes and

general line of fire and burglar-proof safes and vaults; their magnificent display taking first prize over all competitors for

SAFE

ever

made at

an

AND

exposition.

LOCK

modern

improvements, construction, workman¬

VICTOR

complete and

Grand

Prize and Gold Medal at the World’s

most

8-%

'

wm

Ik

ship, design and finish.

tvtfgSJtH 1# mrm

s';

* 0

The Victor Exhibit Block 10

at

the World’s Fair.

B, Manufacturer’s Building.

Department D, Group 41, Class 238, the only official classification,and the only Total Sales made from this Exhibit

group

during World’s Fair

was

in which all the safe companies competed. $45,000.00.

COMPANY.

THE

VICTOR SAFE AND

LOCK

COMPANY. THE VICTOR EXHIBIT CINCINNATI FALL

FESTIVAL, AUGUST 28—SEPTEMBER 22, 1906. display $22,000.00.

Total Bank Safe sales made from this

.

.

.

THE

...

VICTOR SAFE & LOCK CO. CINCINNATI, OHIO.

CAPACITY. 15,000 SAFES ANNUALLY.

To Visiting Friends

:

In

visiting Cincinnati you will find our factory buildings, office, and salesrooms, located at the corner of Broadway and Ninth streets, only six squares from the Post Office Building. Take Gilbert Avenue, Avondale, Chester Park, Madisonville, Norwood, Madison Ave. or Hyde Park Electric Cars, any one

of which passes our If you want a little

Office’ Building, and four squares north Broadway, and you will have no difficulty in locating us.

Fifth on

works. exercise, walk two squares east on

street

from Post

THE VICTOR SAFE & LOCK CO.

ORGANIZED 1885

INCORPORATED 1887. Incorporated under the laws full

paid

up

of the State of Ohio, with

capital stock. $200.000.00.

Victor Safe & Iiock Co. 819, 821, 823, 825, 827, 829, 831, 833 BROADWAY, ST., E. CHEAPSIDE, W. CHEAPSIDE & EIGHTH STS. OFFICES, 320, 322, 324, 326 EAST EIGHTH ST.

FULL. BLOCKS ON NINTH

CINCINNATI, OHIO, U. S. A.

FOREIGN

QUEBEC, CANADA, ST. JOHNS, N. B., CANADA,

TORONTO, 0NT„ CANADA, VICTORIA, B. C„ CANADA, HONG KONG, CHINA, PEKIN, CHINA, SHANGHAI, CHINA, HAVANA, CUBA,

SANTIAGO, CUBA. LONDON, ENGLAND, Y0K0H0MA, JAPAN, MANILA, P. I CITY OF MEXICO, MEXICO, GUADALAJARA, JALISCO, MEXICO, HERMOSILLO, SONORA. MEXICO, MONTEREY, NUEVO LEON, MEXICO,

Thos. S. Spivey

OFFICERS:

AGENCIES: SANTA

ROSALIA, CHIH., MEXICO, TAMPICO, MEXICO, VERA CRUZ, MEXICO, ST. PETERSBURG, RUSSIA, SANTIAGO, CHILI, SOUTH AMERICA, VALPARAISO, CHILI, SOUTH AMERICA, PORTO RICO, WEST INDIES.

President and General

Manager

W. C. Hattersley

Treasurer

W. E, Arnold

Secretary

THE VICTOR SAFE AND LOCK COMPANY.

8

I a

ITE,

H. P. COOKE.

CHARLES E.WILSON, VICE-PRES’T.

RESIDENT.

CHARLES

BARTLETT. ASS'T CASH'S.

CASHIER.

NO. 03.

UNITED

CAPITAL

STATES DEPOSITORY.

$ 500.000.

SURPLUS $700,000.

April

The

Victor

Safe

&

Loch

1,

1905.

Co0

Cincinnati.

Gentlemen We

desire

to

congratulate you on being the

the

successful

the

large Manganese Steel Safe for our reserve

funds our

and

new

Fourth

the

Banh

bidders

six

large

building,

Street,

on

sixty vaults,

steel money safes now

for

being erected on

Cincinnati.

Very respectfully,

9

THE VICTOR SAFE AND LOCK COMPANY.

farmers

(Bxdjartgr Bank

CHESANING, MICH. H. E. DAVIS

E. A. CORY B. G.

CORYELL, Cashier

December The

Victor

Safe

&

Lock

12,

1907.

Co.,

Cincinnati,

Ohio.

Gentlemen:--

No.

^

'60

Your Spherical Manganese Steel Screw Door Safe and

installed

Vault

in

our

Front new

satisfactory to us,

No.

6

have

arrived

and

been

building. They are in every way and are greatly admired by our

customers. In

thirty-two years of Banking, it has been my to help establish several Banks, to build Vaults and install many safes of various makes. I will frankly say, that for progressive safety mecha¬ nisms, for superior design, style and finish, my fix¬ tures, finished by you in light olive green, are entirely in the lead on evety point, and beautiful beyond anything that I have ever seen or used. They equal and EXCEED your strong represen¬ tations. Only yesterday an agent for one of your competitors, who was here, admired them and spoke en¬ thusiastically of them and never offered a word of criticism. I wish to thank you and your courteous pleasure

L.

Gifford

received.

Please

Mr.

H.

for

be

the

excellent

xreatment

we

have

always assured of my good will. Sincerely yours,

1

10

THE VICTOR SAFE AND LOCK COMPANY

19th

Dear

Sirs:Please

safes from

same

from

by fire.

but

contents

any

of

This was

after were

of

Cincinnati,

for us

Ohio.

getting our safes for

Victor Co.

the

that

Co. been

have

Stephenville

fire

recently ordered by you

the Victor Safe

October

at

supply this Department with 12

those

as

We years

February, 1908.

but

it

them were

is only

last

subjected to

a

trial

when the Postal Telegraph build-

Crossing was totally destroyed by the

safe

found

in I

cboled and

was

opened

good condition. have

Your

the

honor

Dear

Sirs,

to

be,

obedient Servant,

Postmaster-General.

Messrs.

Gear

&

St.

many

Co. John's.

the

V

•'■dt

THE

VICTOR SAFE AND

LOCK to

The

tjfujtj>

fcmrrajmttif ItKticumta'

mma

[Bimonmnj

m

mu«r,~ Istjmtw mawl? Irnintf amir;'

Magnificent New Marble Municipal Building, Washington, D. C. EQUIPPED THROUGHOUT WITH (9) VICTOR VAULTS. The Treasurer’s Office is

purchased for

a

provided with

a

Victor Manganese Steel Bank Outfit, the first ever ever sent to the Capital.

public building in Washington, and considered the best

COMPANY.

VICTOR SAFE AND LOCK COMPANY

THE

12

IMPORTANT NOTICE.

©UR BUSINESSbeingfounded on merit, we have never objected to honorable competition ; in fact

honest

and for of

to

keeps

measures

us

keenly

by which

We have

us.

speak slightingly of

a

speak disparagingly of sion called them up It is

a

matter of

our

a

the alert for improvements in

policy to treat the public and purposely allowed

never

where

we

or

our

More¬

methods of manufacture,

nor

competitors

our

agent or

an

his line of work; pay

as we

representative, in

a

have

we

allowed

could place responsibility, but have

short turn and made them

any

on more

would have

any

capacity,

competitor to than

one occa¬

dearly for libelous methods towards

us.

great comfort to us to know that the public is unanimously in favor of

honorable business methods. We wish

competitors.

demand for Safes.

a

give the buying public best satisfaction. From the beginning

competitor

us

with

on

we may

business it has been

our

them treat

adage, that "competition is the life of trade,” and that when

competition is abroad, it stimulates and developes

it

over

believe in the

we

we

could say the same

regarding

some

We frequently receive complaints from persons handling

agents, who care nothing for truth, honor and justice, resort to

mean

of

our

"would-be”

Safes that rival safe and disreputable tricks to our

prevent sales, even where they can not make them themselves.

Through a

better

orable are

a

jealous desire to injure

our agents,

who

or

supply

grade of goods, they will resort to the meanest falsehoods and slanders to create unfav¬

impressions, regarding

our

Safes.

This of

course can

only work injury with

persons

who

not familiar with the fact that we manufacture more Safes than any

United States.

Our

advantages

are our own

and

are

patents covering every detail in the manufacture of our to suppress

The

vicious" and dishonest methods

on

other company in the protected by a long list of valuable Safes. It is to the interest of the public

the part of salesmen representing manufacturers_

purchaser wants the best work that he can get, and he wants it at the lowest possible price

consistent with first-class of

able to make lower prices,

are

work; therefore,

Safe, if he is considering

we

request that

any one

interested in the purchase

bid with us, in competition with other makes, that in the event rival agents make vicious and derogatory statements regarding the quality of our manufacture, that they be requested to make such statements in a manly and business-like way, a

a

proposition

or

making their companies responsible for the statements, giving us an opportunity to refute It is not sufficient that

them. are

representing other manufacturers.

company

responsible by signing its

and malicious. our

they make the statement

reputation.

A refusal

name

on

by himself

If he is honest in his statements, he

on

their

the part of any such slanderer to make his agent will brand his statements as false will gladly give us

honest

an

On the other hand, if he is malicious in his intentions,

having been made by We want

responsibility, for they

as

opportunity to refute such damaging statements, and compel his their

own

no

one

we

to

should have the

pay us

damages for

of its agents.

orders for Safes that

competition.

company

opportunity to clear

can

not be obtained

by strictly honorable methods and

Our responsibility is ample guarantee for any statements we make.

She Victor Safe and Lock Co.

THE

VICTOR SAFE AND LOCK COMPANY.

We

13

Keep j5breast of the Times.

Complete List of Victor Patents December 29

1885

August 12

1902

June 7

1887

October 7

1902

October 11

1887

October 7

1902

November 1

1887

October 27

1903

October 2

1888

February 2

1904

January 22

1889

May 16

1905

June 18

1889

June 6

1905

May 20

1890

January 30

1906

June 10

1890

January 8

1907

June 16

1891

August 13

1907

September 6

1892

August 4

1908

November 15

1892

September 8

1908

March 7

1893

November 10

1908

July 24

1894

December 1

1908

April 11

1899

December 29

1908

August 1

1899

January 5

1909

October 24

1899

February 16

1909

October 24

1899

March 23

1909

March 13

1900

March 30

1909

August 14

1900

August 24

1909

June 11

1901

October 26

1909

And Others Pending. These patents cover the most made in either cover

facture. are

still

them

fire=proof

the improved

fire and burglar=proof safes.

machinery which

It is this feature of

our

we

ever

been

Our patents also

have built to facilitate their

manu=

business which astonishes competitors, who

mailing the old style safes with antiquated machinery, and drives

insanely jealous of

them to

or

valuable improvements that have

use

our success.

This spirit of jealousy often

causes

dishonorable methods to sell their safes when competing with

us.

THE

14

VICTOR SAFE AND LOCK COMPANY

THE PITTSBURGH PLATE GLASS COMPANY’S BUILDING.

Destroyed by Fire August 3rd, 1903. In this fire

were

four Victor Safes which

preserved their contents without

a

blemish,

THE

Socu/

The

Victor

VICTOR SAFE AND LOCK COMPANY.

^OinctnntZ'fo, 0.,

emaaer-.

Safe

& Lock

15

August 8,

1003.

Company, Cincinnati,

0.

Gentlemen

learn your

that

It

will

we

have today recovered

no

doubt

make from the ruins

stroyed by fire

on

of

be

interesting to

our

the four safes of

building, which

the night of August 3rd,

pleased to state that

we

you to

was de^

and are

found the contents in good

condition. We

believe

the

fire

which

destroyed

our

building was the hottest that has ever occured in Cincinnati.

Congratulating ourselves upon having Victor safes, we

which so splendidly preserved their contents,

beg to remain, Yours

truly,

PITTSBURGH PLATE GLASS

CO.

Local Manager.

THE VICTOR SAFE AND LOCK COMPANY.

1G

PIKE OPERA HOUSE FIRE.

This

was

the

largest fire that ever occurred in the business portion of Cincinnati,

the total loss

being estimated at over three million dollars.

The Victor Safes in this fire

preserved their contents better than

any

other make.

THE VICTOR

CINCINNATI, O.

SAFE

AND

LOCK COMPANY.

17

SAVANNAH, GA.

L. WOLF & BRO. DEALERS

IN

ALL KINDS OF

SCRAP IRON, RAILS, STEEL, METALS, ETC. .

.

.

specials

.

..

RELAYING RAILS, LOCOMOTIVES, RAILWAY EQUIPMENTS,

RAILROAD

AND STREET RAILWAY SUPPLIES.

Main

Suite 50=51=52 Mitchell Building,

1877.

CINCINNATI,

Victor

The

Safe

&

March 25,

1903.

Lock

Co., Cincinnati, Ohio.

Gentlemen: You

located

that in

the

out

the

are

Pike

Building.

the

of

that

aware

ruins

at

must

also

so

you

to

were

that

say

out

taken

of

better

than

any

other.

of

fire

and

I

the

am

send

want

us

catalogue at

a

invite

test the

the

safes

I

were

to

offices were

that

our

stood and

opened, stood the test

Our

larger safe

know

down

safe

fire, ours

sure

you

you

the

burning debris for days and did is simply remarkable. We

let

judge for yourselves.

can

of all

to

when taken out, we

compliment you on the

want

which

hooks

formerly-

were

To-day we have received

papers, hooks, etc., condition and

our

we

want

and

first-class

look

We

in

safe

our

doubt

no

safe

to come out

saw

in the heart was

in

the

the way it

and will kindly ask you to

once. Yours

very

truly,

L. WOLF &

BRO.

THE VICTOR

18

SAFE

This matter is

CAUTION!

LOCK COMPANY.

AND

original with

us.

It has

more

than

once

been

appro¬

priated and used by other Safe Companies.

Advice and Instructions for

Selling Safes.

EVERY salesman should know something of the article he is trying to sell, in order to

present to his prospective customer a plausible argument. Without some familiarity with the subject, no matter how quick-witted he may be, he is liable to spoil many a sure sale. The fact must not be overlooked that, as a rule, the country merchant is better posted in a general way as to prices and values than the salesman who only represents a single line of goods. This is necessarily true as the result of the daily teaching he receives from salesmen representing every line of business. Owing to this fact, a salesman is liable to find his supposed easy victim better posted on the line of goods he is trying to sell him than he himself is. Nothing will spoil his prospects quicker than this state of affairs. Furthermore, he might have been posted on the subject by a competing agent representing the same kind of business. In which event the sales¬ man may find it an embarrasing duty to meet some pretty strong arguments against his own goods. No matter how false the statements concerning his goods may be, an impression is made upon the mind of the merchant, and before doing business with him, he will demand not only a refutation, but a reasonably good argument to prove his own sincerity. This is where a knowledge of what to say is absolutely essential. If he can convince him that he is maligned and back this up with better prices he is his customer. If he can not the merchant will have nothing to do with him. The unfavorable impression is already made and he fails to remove it. We desire to urge here that, as a rule, salesmen are not over scrupulous as to what they say regarding their competitors. But there is no question about it, the truth wins in the end. No matter how

mean

a

thing

a

salesman

says

about his opposition it should be the truth, the

whole

truth, and nothing but the truth. It is morally right and proper to expose any concern that is a fraud, or that adopts unfair means to make sales, or that makes it a habit to make misrepresentations or false statements concerning competitors in their line. It is right to expose their agents and their methods, but it is highly improper to distort or exaggerate small things to the injury of competing agents, especially where the chances are that it will do you no good. This is petty and unfair compe¬ tition. After a strong and manly effort on your part has failed to make a sale, don’t stand in the way of some one else who can make it. How to Sell Safes.

We furnish here sufficient answer

the arguments

knowledge of the Safe Business to enable the salesman to he is liable to encounter in trying to make sales. First Find

If he is and feels it

a

a

Man Who Has No Safe.

business man, professional or otherwise, you may depend upon it he needs a Safe than anyone else. Something prevents his buying one. It is your duty as a

more

salesman to find out you can reasons.

exactly what this something is, and until you find it out and remove it, sale. It may be due to a single cause, or it may be due to a combination of reasons he is most likely to give and the essential ones for you to overcome are:

not make The

1.—I do not 2.—I

can

a

peed

a

safe.

not afford

one.

3.—I would rather carry my books and papers 4.—I am too busy to talk to you about a safe.

home at night.

5.—I have made other arrangements for a safe. 6.—I

can

get

a

special inside price

on a

safe through

a

7.—I am going to buy a second-hand safe. 8.—I prefer the “ Podunc ” safe, or some other make.

friend. I don’t know anything about the

Victor Safes.

Many very singular reasons are sometimes given, but the above are the ones most com¬ monly met with, and with these overcome, a sale, as a rule, is certain. We will take these reasons up one at a time and fit an argument to each.

THE VICTOR SAFE

AND

LOCK COMPANY.

No. 1.—I Do Not Need

a

19

Safe.

A man may be honest in making this statment, but, as a rule, it is only an evasive answer. possible, however, that he has never had the need of a Safe impressed upon his mind by a convincing argument, in which case the salesman has almost a sure thing.

It is

Reasons

Why All Business Men Should Have Safes.

Every business man should have a fire-proof Safe, large enough to hold all of his books and papers, if not for the relief of his own mind, for what he owes to others. It is purely selfish for him to consult only his own convenience and wishes in the matter. He owes it to every person who credits him or to whom he gives credit. If he is a wise business man, every piece of paper coming into his possession through a business transaction, be it for cash or credit, will be pre¬ served. The smallest piece, if destroyed, might cause him endless trouble and expense. If these books and papers are worth saving, they are certainly worth insui-ing. No insurance company will insure them against fire or theft; therefore, fire and burglar-proof Safes are made. The purchase of a Safe is the simplest, cheapest and best form of insurance. You insure your prop¬ erty against fire, which costs you a yearly premium, and take the risk of being beaten out of your insurance. You pui-chase a fii-e-proof Safe and pay but one premium in a lifetime—the purchase price. All the leading fire insurance companies now refuse to insure a business man’s property unless he has a Safe in which to keep his books and papers. In fact all the com¬ panies are adopting this rule, for, by these records alone, they detei-mine the basis of settlement for insui-ance claims. Here is

pi-obably a most important business secret that should be general pi-operty. Many leading wholesale houses give instructions to their traveling men to notify them of every customer to whom they have been selling goods who has no Safe. Many mei*-

of the

chants will

now know why houses that have long given them all the credit they asked for have few years curtailed this ci-edit and gradually tightened their tei-ms. They are simply following in the footsteps of the insurance companies and forcing their customers to pi-otect themselves as they should. This is the only way in which to break up a slip-shod way of doing business. The wholesale mei’chant is not by this assuming guardianship over his customei-s, but adopting a measui-e of self-pi’otection. The merchant may say: “I keep well insured for the protection of my creditors.” What good will this insurance do if he fails to collect it. Statistics show that litigation ensues in evei-y case where all papers and books are desti-oyed. It is claimed that this is absolutely essential to keep down fraud. This may be true, but it is certain that only one case out of nine results in full insurance, and but one out of four is successful in getting a satisfactory compromise, while the costs and expenses absorb a good portion in every case. The foi-egoing alone should convince every business man that he must have a Safe. But there are other reasons fully as strong. Our courts thi-oughout the land have their dockets filled with cases where litigation is the dii-ect result of the destruction or loss of legal docu¬ ments. If your books are destroyed, accounts are disputed. Notes are lost; in nine cases out of ten, you will never be paid. Receipts are destroyed and the chances are that you will have to pay an account the second time. Your bills are destroyed, and new ones being sent you, you have no means of telling whether a “few dollars’’ have been added or not. Deeds and moi-tgages are desti-oyed and the cost of replacing them will double that of a Safe. Money, Jeweli-y, Postage Stamps and other valuables are desti-oyed; they can only be replaced by the sweat of the brow. If your burning out leads to all this, you consider yourself the most unfortunate person in the woi-ld. Your business fi-iends, howevei-, take a different view of it, and say: “To try to

in the past

do business without

a

Safe is

now

considered criminal carelessness.”

Other Good Reasons For Having Safes. No fixture adds the

dignity to an office or business room that a bi-ight new Safe does. It and prosperity. A new Safe will advance any business man’s credit twenty per cent. A good test of this is to buy a Safe, put it in a conspicuous place and watch the impi-ession that it makes upon those who see it for the fii-st time ; especially traveling salesmen ; see if they do not shake your hand longer and harder, and insist upon selling you more goods than they have hei-etofoi-e been selling you. They at once see the px-ogress and pui-pose in your no longer trusting your papers and books to the old wood desk. Your i*ecox-ds are worth pi-otection now, thex-efore must be more valuable than heretofore, you show some ambition in business. The moment you buy a Safe you are trusted, for it indicates that you ai-e is

always indicative of

pi-ogi-ess

THE VICTOR SAFE AND LOCK COMPANY.

20 systematic, that

projecting into the future and providing against business calamities,

you are

therefore should be

a

safe

man

with whom to do business.

We do not have to urge the truth of this, the same impression is made upon every man who sees his neighbor getting a Safe, he feels that his neighbor is prospering. While many other reasons for buying a good Safe could be urged, the above are sufficient to convince any man

that

a

Safe is

absolute

an

necessity and that he does need

one.

No. 2.—I Can Not Afford One. one. If he can not afford a Safe, he can not afford however, this answer is honest. He really believes that a Safe would be an expensive luxury to him. He has not had impressed upon his mind that it is considered almost criminal to be without one, therefore the argument in No. 1 will serve a good purpose here. But, another important thing must be considered. It is higloly possible that this man has not been offered extra inducements to buy. Probably Safe agents have not felt inclined to make him proper inducements. It is therefore an honest conviction on his part that he can not afford to buy. This state of affairs is absolutely in our salesman’s favor, for the prices and terms he is able to offer him, completely changes his mind and he finds that he can ill-afford to do without

The

to do

a

reason

business.

is

a

selfish and inconsistent

In nine

cases

out of ten,

Safe.

No. 3.—I Would Rather Carry My Books Home at Night. This

is

admission that

Safe is badly

needed. He fully appreciates the value but through economy he nightly makes himself a target for footpads— actually risks his life for his books. If it were known by life insurance companies that he made a habit of jeopardizing his safety, he could not get insurance on his life, as hun¬ dreds of cases are recorded yearly of assaults and murders committed exactly under these circumstances. A singular law of fate causes him to forget to take his books home on the very night his store burns, consequently he has taken all these risks for years for no purpose. This is indeed poor economy. His answer is therefore only a clew to a sure sale. answer

an

a

of his books and papers,

No. 4.—I This

is not in

Am Too

Busy to TalR to You About

a

Safe.

humor to talk

business, but with caution you can ascertain the truth of the statement. If you really find that he is busy, don’t bore him, but leave him something to look over, and bide your time when you can find him at leisure. If he has merely tried to get rid of you, use your ingenuity to get him interested, and systematically work up to a sale. First get him into a better humor—your experience as a salesman should enable you to read the character and disposition of the man sufficiently well to find his weak point in a very few min¬ utes. Until you find this weakness you will not be able to break through the determination not to buy a Safe, which is formed in his mind the moment you introduce the subject. After giving you the answer, he knows that to take up and discuss the subject with you will be a direct admission that he was only trying to evade an encounter. This is also an admission that he is afraid that you will make it so plain that he should have a Safe that he will have to buy, conse¬ quently your main effort must be to inveigle him into an acknowledgement that time actually hangs heavy on his hands. Then he is in a condition to tell you why he has not provided himself with a Safe. He will invariably take refuge behind excuse No. 1 or No. 2, where you can, three times out of five, land him. Never look upon a customer as a victim; consider that you owe it to him as a duty to make him protect his papers and books, for the relief of his own mind, as well as to protect the interests of his creditors, his debtors, and his family. It is a friendly act for you to sell him, and a reciprocation for him to buy. The great benefit he realizes from the sale soon compensates for the small amount he knows you have been paid as a commission out of the price he pays for the Safe. man

a

No. 5.—I Have Made Other

Arrangements For

a

Safe.

Never, under any circumstances, interfere where a sale is actually accomplished and an given. If you induce a party to countermand an order given, you are party to a dishonorable action, and we would not care to have you make sales' for us. This answer does not, however, always mean that an order has been given. It is purely evasive. It is always safe to decide that an order has not been given, for as a rule, if he has given an order he will jump at the opportunity to compare your prices with those already made him. There are exceptional order has been

THE VICTOR SAFE AND LOCK

cases

where

21

COMPANY.

parties, after ordering, do not want to learn that they could have bought cheaper.

Even in these cases, however, they tell you plump out that they have ordered. Answer No. 5 is always favorable to the salesman, from the fact that it is an acknowledge¬ ment that a Safe is needed. The first step is to find out what he means by the assertiqn. It is

possible he has just been convinced by a Safe man that he needs a Safe and has been worked up to the very point of buying, having even said to the salesman that he would buy of him. The salesman not having the quick discernment to notice this left him to consider the matter and feeling actually under obligation to take a Safe of him. Under these circumstances it is per¬ fectly legitimate for our salesman to step in and convince the party that his is the proper Safe to buy. It was a fatal step for the first salesman to have left him to consider, for it is morally right for you to sell him so long as he has not actually given a bona-fide order. Usage has made this a law among salesmen. No. 6.—I Can Get

Special Inside Price

a

on a

Safe Through

a

Friend.

The special inside price and friendship racket has been well worked, and every salesman party on the hip when this answer is given him. The special inside price is what catches him. If you offer him better inducements, the friendship influence disappears at once, and he is your customer, as no one else can compete with you on prices or terms for first-class work. Excuse No 6 need not trouble you in the least. has

a

No. 7.—I Am

Going to Buy

a

Secondhand Safe.

This is the next and

buy

thing to buying no Safe at all. It is by far better to pay a little more It is the salesman’s duty to convince the party that this is true.

a new one.

Reasons Why it is Not Proper to Buy Secondhand Safes. There is

to prove up the record of a second-hand safe., It has always been the companies to refinish Safes taken in exchange and put them out as new It is possible that the Safe has passed through a fire, in which case it would not be fire¬ Even if the Safe should look comparatively new and bright, it is possible that it is worth no

way

custom of the older safe

Safes.

proof.

no more as

protection against fire than

a

wood box would be.

Furthermore, if he should buy a second-hand Safe, and should find that it did not answer his requirements, it would be almost impossible to sell it, therefore it would be a dead loss in the end. The slight difference in price of a new Safe over that of a second-hand one is altogether in the favor of

buying

Most second-hand Safes are “old timers” repainted. everything in his favor when he meets with a party that has made up nis mind that a second-hand Safe is good enough for him; for in the first place the price he is able to make on a new Safe is much below any price at which | $75 0Q

Special inside Bessemer steel door covering entire front of safe, with duplicate flat key lock. Sub-treasury 5x6x9, with duplicate flat keys and metal cash tray. pigeon holes. Small book space 8 inches high, 5 inches wide, 12§ inches deep. Large book space 17 inches high, 10 inches wide and 12£ inches deep. This safe is one of our most popular sizes. Weighing about one thousand pounds and being large enough for almost any kind of ordinary business. Two knob drawers q,nd two

Merchants requiring safes to accommodate and protect various Account Register Systems, will find ample capacity in our No. 4, 4^, 5 and 6, by having us make minor alteration in arrangement of cabinet.

THE VICTOR SAFE

36

AND LOCK

No. 5 Victor

COMPANY.

Safe.

NON-PICKABLE COMBINATION

FOUR-TUMBLER

DIMENSIONS.

High.

Wide.

Outside, 40 in. (including wheels) Inside, 22 in.

26 in.

15 in.

Approximate Weight.

Deep.

26J in. (including hinges) 13

in.

LOCK.

j 1,300

lbs.

Retail Price

$90.00

Sub-treasury, 5x6x9, with duplicate flat keys and metal cash tray. One knob drawer and one subtreasury. Two pigeon holes. Two book spaces, 19x10x13 and 10x5x13. Special inside Bessemer steel door covering entire front of safe, with duplicate flat key lock.

lock drawer under

It is

most desirable safe for

a

general

use.

We have, however, arranged it especially for Town¬

ship and County offices. Several large safe dealers have applied to us for the exclusive right to sell this size which indicates clearly that they are very desirable safes. size of

our

safes into the hands of

one concern

Merchants

We decline, however, to place any one

for them to sell exclusively.

requiring safes to accommodate and protect various Account Register .Systems, will find ample capacity in our No. 4, 4l/2, 5 and 6, by having us make minor alteration in arrangement of cabinet.

THE

VICTOR SAFE AND LOCK COMPANY.

37

No. 6 Victor Safe. FOUR-TUMBLER NON-PICKABLE COMBINATION LOCK.

DIMENSIONS.

High.

Wide.

Outside, 44 in. (including wheels) Inside, 26 in.

27 in. 16 in.

Deep.

284 in.

13“

in.

Approximate Weight.

Retail Price.

1,600 Pounds.

Heavy inside Bessemer steel door covering full front of safe, flat key lock, duplicate keys. ARRANGEMENT OF INTERIOR CABINET WORK. One

large iron sub-treasury, with cash tray and duplicate keys

One

large drawer with lock and keys.

Two drawers without locks. Two

ample pigeon holes for papers. 154 inches high. One book space 194 inches high.

One book space

Merchants

requiring safes to accommodate and protect various Account Register

Systems, will find ample capacity in our No. 4, 4^, 5 and 6, by having us make minor alteration in arrangement of cabinet.

THE

38

VICTOR SAFE AND

LOCK COMPANY.

No. 7 Victor FOUR-TUMBLER

Safe.

NON-PICKABLE COMBINATION LOCK.

DIMENSIONS.

High.

Wide.

Outside, 46.| in. (including wheels) 29J in. Inside, 28 \ in. 18 £ in.

Deep.

291 in. (including hinges) 13

in.

Approximate Weight. 1 800 Pounds

Heavy inside Bessemer steel door, with duplicate flat key lock.

ARRANGEMENT OF INTERIOR CABINET WORK. Four

ample pigeon holes at top.

Four 6-inch

Four 6-inch pigeon holes.

drawers, hardwood fronts.

Sub-treasury, 5x6x10, with duplicate keys and metal tray. 1 wo book spaces,

16x6x13 inches.

One space 6x6x13 inches.

Retail Price.