Marketing Management (13th Edition) [13 ed.] 0136009980

Marketing Management: European Edition 1292248440, 9781292248448

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many a

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Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

715 142 2MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

483 50 2MB Read more

Global Marketing Management, 5th edition [5th ed.] 0470381116, 9780470381113

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an

1,018 125 12MB Read more

Marketing Management: Millennium Edition [10 ed.] 9780130122179, 0130122173

This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasi

599 86 4MB Read more

International marketing and export management [Eighth edition] 9781292016924, 9781292016955, 1292016922

547 132 14MB Read more

Marketing research management

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

591 94 9MB Read more

Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Edition [5th ed.] 0073381012, 9780073381015

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global

1,422 116 6MB Read more

International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

197 119 16MB Read more