Marketing Management (13th Edition) [13 ed.] 0136009980

Internationales Marketing-Management (German Edition) 354000209X, 9783540002093

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl

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Marketing Management: European Edition 1292248440, 9781292248448

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many a

1,637 43 22MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

716 142 2MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

483 50 2MB Read more

Global Marketing Management, 5th edition [5th ed.] 0470381116, 9780470381113

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an

1,018 125 12MB Read more

Management der Marketing-Kommunikation (German Edition) 3540235027, 9783540235026

Das gesamte Instrumentarium moderner Marketing-Kommunikation wird in diesem Buch behandelt. Ausgehend von strategischen

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Marketing Management: Millennium Edition [10 ed.] 9780130122179, 0130122173

This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasi

599 86 4MB Read more

International marketing and export management [Eighth edition] 9781292016924, 9781292016955, 1292016922

547 132 14MB Read more

Marketing research management

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

591 94 9MB Read more