Marketing management 9788838786372

Marketing research management

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International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

197 119 16MB Read more

Fashion Marketing Management 9789385059490, 9788193644614

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th

432 48 7MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

715 142 2MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

483 50 2MB Read more

Marketing Management [12 ed.] 9780131457577, 9780131457577

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling

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Faires Management und Marketing 9783486719123, 9783486588897

  This book examines the conflict between a short-term profit orientation versus long-term credibility and social resp

166 41 21MB Read more

Faires Management und Marketing 9783486719123, 9783486588897

  This book examines the conflict between a short-term profit orientation versus long-term credibility and social resp

165 39 22MB Read more

Sales Management (Marketing Series: Practitioner) 0750633611, 9780750633611

Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential sourc

717 21 2MB Read more

Marketing Management: European Edition 1292248440, 9781292248448

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many a

1,637 43 22MB Read more