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English Pages 453 Year 1970
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This is truly the ideal companion book to The End of Marketing as We Know It. It is the ‘playbook’ that allows business
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Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same.
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Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social
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For every company that is active internationally, a systematically operated cross-national marketing management is indis
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Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th
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