Marketing and management science: a synergism

Enterprise Marketing Management: The New Science of Marketing 0-471-26772-4

This is truly the ideal companion book to The End of Marketing as We Know It. It is the ‘playbook’ that allows business

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Enterprise Marketing Management: The New Science of Marketing [1st ed.] 9780471267720, 0471267724

Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same.

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Enterprise Marketing Management: The New Science of Marketing [1 ed.] 0471267724, 9780471480860, 9780471267720

348 12 1MB Read more

Marketing research management

590 88 22KB Read more

Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

591 94 9MB Read more

Tourism marketing and management 819066509X, 9788190665094

451 110 353KB Read more

Theories and Techniques of Marketing Management 9788189473037

527 18 246KB Read more

Globalizing Asian Religions: Management and Marketing 9789048531097

This volume brings together the insights of theories of management and marketing to give an original, alternative view o

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International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

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Fashion Marketing Management 9789385059490, 9788193644614

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th

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