Marketing research management

Marketing research

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

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International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

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Fashion Marketing Management 9789385059490, 9788193644614

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th

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Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing) 1591408253, 9781591408253

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic resear

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Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series) [1 ed.] 1605660744

Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser suppor

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Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing) 1601980108, 9781601980106, 9781601980113

Customer Equity can help management: ·allocate marketing spending for long-term profitability, ·understand the connectio

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Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

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Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

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A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management) [1 ed.] 0762312092, 9780762312092, 9780080456638

This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited out

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