Marketing research

Marketing Research 9789350433034, 9788184889000

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Marketing research management

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Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing) 1591408253, 9781591408253

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic resear

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Marketing research [4th Asia- Pacific edition.] 9780170369824

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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money 0749445742, 9780749445744, 9780749448578

Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don't what they

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Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) [1st Ed.] 0415416698, 9780415416696, 9780203932995

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a syste

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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies 1949991016, 9781949991017

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of r

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Quantitative models in marketing research 0521801664, 9780521801669, 9780511013010

This book presents the most important and practically relevant quantitative models for marketing research. Each model in

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Marketing research delivering customer insight [4 ed.] 9781352001112, 135200111X

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Review of Marketing Research (5) [5] 0765621258, 9780765621252

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