Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) [1st Ed.] 0415416698, 9780415416696, 9780203932995

Managing Service Firms: The Power of Managerial Marketing (Routledge Interpretive Marketing Research) [1 ed.] 0415473268, 9780415473262

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service f

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Consuming Books (Routledge Interpretive Marketing Research) [1 ed.] 0415367670, 9780415367677, 9780203020128

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few

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Romancing the Market (Routledge Interpretive Marketing Research Series) [1 ed.] 9780415184175, 0415184177, 0415184185, 9780415184182, 9780203360729

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated b

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Marketing research

757 40 27MB Read more

Marketing Research Kit For Dummies [1st ed.] 047052068X, 9780470520680

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain tha

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Python for Marketing Research and Analytics [1st ed.] 9783030497194, 9783030497200

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using

1,960 180 14MB Read more

Marketing Research 9789350433034, 9788184889000

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Marketing research management

590 88 22KB Read more

Cross-Cultural Aspects of Tourism and Hospitality A Services Marketing and Management Perspective [1st ed.]

450 9 3MB Read more

Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing) 1591408253, 9781591408253

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic resear

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