Marketing research management

Marketing research

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Marketing Research 9789350433034, 9788184889000

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

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International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

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Fashion Marketing Management 9789385059490, 9788193644614

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th

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Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing) 1591408253, 9781591408253

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic resear

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Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing) 1601980108, 9781601980106, 9781601980113

Customer Equity can help management: ·allocate marketing spending for long-term profitability, ·understand the connectio

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Making Sense of Immigrant Work Integration: An Organizing Framework (International Marketing and Management Research) 3031132300, 9783031132308

This open access book explores the wicked problem of immigrant work integration, with specific examples from Canada. Bri

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Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series) [1 ed.] 1605660744

Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser suppor

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Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems (International Marketing and Management Research) 3030897699, 9783030897697

This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-base

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