Theories and Techniques of Marketing Management 9788189473037
538 14 246KB
English Pages 312 [322] Year 2010
Table of contents :
PREFACE......Page 6
CONTENTS......Page 8
Marketing Management and Marketing Functions
......Page 10
Marketing Management Organisation......Page 68
Personal-marketing......Page 89
The Marketing Executive......Page 116
Theories and Techniques of Marketing......Page 133
Marketing Meetings, Compensations and Marketing Contests
......Page 173
Marketing Force Management......Page 224
Quality Management to Meet Customer Satisfaction
......Page 304
Index......Page 316
PREFACE......Page 6
CONTENTS......Page 8
Marketing Management and Marketing Functions
......Page 10
Marketing Management Organisation......Page 68
Personal-marketing......Page 89
The Marketing Executive......Page 116
Theories and Techniques of Marketing......Page 133
Marketing Meetings, Compensations and Marketing Contests
......Page 173
Marketing Force Management......Page 224
Quality Management to Meet Customer Satisfaction
......Page 304
Index......Page 316
- Author / Uploaded
- Vinod N. Patel
