Theories and Techniques of Marketing Management 9788189473037

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications 0230207227, 9780230207226

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, a

372 86 1MB Read more

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications 0230207227, 9780230207226

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, a

400 79 1MB Read more

Marketing Communications Management: Concepts and Theories, Cases and Practices 0750652942, 9780750652940, 9780080473376

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime i

1,110 80 2MB Read more

Theories and Techniques of Crystal Structure Determination 9780199219667, 0199219664

This concise book is for chemists, material scientists, and physicists who deal with description of crystalline matter a

445 99 3MB Read more

Corporate Risk Management: Theories and Applications 9781119583158

746 88 10MB Read more

Marketing research management

584 88 22KB Read more

Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing 1600050794, 9781600050794, 9781600050800

This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure the

447 32 1MB Read more

Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

588 94 9MB Read more

Globalizing Asian Religions: Management and Marketing 9789048531097

This volume brings together the insights of theories of management and marketing to give an original, alternative view o

160 2 2MB Read more

Marketing and management science: a synergism

443 50 19KB Read more