Fashion Marketing Management 9789385059490, 9788193644614, 8193644611

Fashion Marketing Management 9789385059490, 9788193644614

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, th

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Fashion Marketing [3 ed.] 1405139536, 9781405139533

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)Knowledge of marketing is essential to hel

307 34 1MB Read more

Marketing research management

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

591 94 9MB Read more

International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

198 119 16MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

716 142 2MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

483 50 2MB Read more

The Marketing Mix: Master the 4 Ps of marketing (Management & Marketing Book 8) 9782806266125, 9782806269980

Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marke

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Tourism marketing and management 819066509X, 9788190665094

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Marketing and management science: a synergism

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