399 122 6MB
English Pages 816 [719] Year 2008
Report DMCA / Copyright
DOWNLOAD PDF FILE
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many a
1,637 43 22MB Read more
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and
715 142 2MB Read more
483 50 2MB Read more
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an
1,018 125 12MB Read more
This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasi
599 86 4MB Read more
547 132 14MB Read more
590 88 22KB Read more
Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social
591 94 9MB Read more
Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global
1,422 116 6MB Read more
For every company that is active internationally, a systematically operated cross-national marketing management is indis
197 119 16MB Read more