International Brand Strategy 2020950524

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

191 47 22MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

97 25 8MB Read more

The Brand-Driven CEO: Embedding Brand into Business Strategy 1442649852, 9781442649859

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions,

300 19 5MB Read more

Brand Management for International Hotels 9789380075631

138 83 28MB Read more

International Marketing (RLE International Business) : Strategy and Management 9781135133870, 9780415641135

This book is a basic text for international marketing courses. It introduces the different elements of the international

165 15 4MB Read more

Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391, 1733553398

“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s r

110 101 1MB Read more

Asian Brand Strategy: How Asia Builds Strong Brands 1403992797, 9781403992796, 9780230513068

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from

242 96 1MB Read more

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling [2 ed.] 3658401885, 9783658401887

This textbook provides a comprehensive overview of identity-based brand management based on current research. The author

219 15 15MB Read more

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding 9781398609815, 9781398609792, 9781398609808, 2023013913, 1398609811

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book brea

117 2 1MB Read more

Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for mo

120 101 586KB Read more