The Brand-Driven CEO: Embedding Brand into Business Strategy 1442649852, 9781442649859

International Brand Strategy 2020950524

351 4 4MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

191 47 22MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

97 25 8MB Read more

Business english. Brand 9789854796352

440 8 982KB Read more

Transforming Your Business into a Brand : The 10 Rules of Branding [1 ed.] 9789812619228, 9789812613868

Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often

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The Next CEO: Board and CEO Perspectives for Successful CEO Succession 2020050934, 2020050935, 9780367551827, 9780367557003, 9781003094777

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Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) [First Edition] 0230001874, 9780230001879, 9780230579484

This new approach argues that many practices and postures in strategy, marketing and branding, and organisational manage

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Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391, 1733553398

“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s r

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Business Ethics 3.0: The New Integral Ethics from the Perspective of a CEO 9783110572292, 9783110572285

Finalist Humanistic Mgmt. Book Awards The reputation of business managers is declining due to their disregard for mora

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Business Ethics 3.0: The New Integral Ethics from the Perspective of a CEO 9783110572292, 9783110572285

Finalist Humanistic Mgmt. Book Awards The reputation of business managers is declining due to their disregard for mora

152 10 4MB Read more