Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

97 25 8MB Read more

International Brand Strategy 2020950524

351 4 4MB Read more

The Brand-Driven CEO: Embedding Brand into Business Strategy 1442649852, 9781442649859

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions,

298 19 5MB Read more

Brand Renegades 9781613084434

307 37 4MB Read more

Brand Vinci 9789384052966

336 5 4MB Read more

Brand Management 9781846638435, 9781846638428

This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International

158 19 2MB Read more

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) [4th ed.] 0749450851, 9780749450854, 9780749453497

645 85 2MB Read more

Business english. Brand 9789854796352

440 8 982KB Read more

You Are the Brand 9780813550718

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, te

145 42 2MB Read more

Brand Identity Factors: Developing a Successful Islamic Brand : Developing a Successful Islamic Brand [1 ed.] 9783954895236, 9783954890231

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligati

145 101 6MB Read more