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Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid
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This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International
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The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligati
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Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, te
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