International Marketing (RLE International Business) : Strategy and Management 9781135133870, 9780415641135

244 16 4MB

English Pages 329 Year 2012

International Marketing (RLE International Business) : Strategy and Management
9781135133870, 9780415641135

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The focus of the book is understanding international influences that affect international business, and relevant aspects

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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts an

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Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertain

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International in perspective, this volume provides insights into the important problem of how to transfer Japanese pract

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Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prom

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