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This book considers the question of the impact of multinationals on Sweden. Based on extensive original research the boo
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This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationa
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This book is a basic text for international marketing courses. It introduces the different elements of the international
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In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting pr
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Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prom
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The main thrust of Part 1 is to give some understanding of the concept of 'global competition'. In doing so, t
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The focus of the book is understanding international influences that affect international business, and relevant aspects
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This is a unique book that adopts a global approach to studying international business. It stimulates research and rethi
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