How People Buy Online : The Psychology Behind Consumer Behaviour [1 ed.] 9789353887551, 9789353887537

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology) 9780805851540, 0805851542

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising

538 15 2KB Read more

Consumer Behaviour 9781642875690, 9788183186124

130 22 65MB Read more

Behaviour Behind Bones

497 102 59MB Read more

Consumer Behaviour [3rd ed.] 0273687522, 9780273687528

996 84 9MB Read more

Consumer Behaviour and Advertising Management 9788122419474, 812241947X

Suitable for students pursuing courses in management in universities and students in India, this work explains the funda

446 66 5MB Read more

Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments 3030369218, 9783030369217, 9783030369224

This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and media

253 6 2MB Read more

Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) 080585603X, 9780805856033, 9781410618993

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic fi

455 24 12MB Read more

Consumer behaviour and advertising management 9788122425529, 8122425526, 9788122419474, 812241947X

The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutio

383 11 5MB Read more

Consumer Behaviour: Buying, Having, Being [5 ed.] 9780655703402, 9780655703419

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach fo

168 71 85MB Read more

The Discourse of Online Consumer Reviews 9781441196286, 9781472593535, 9781441153098

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical feat

154 98 6MB Read more