Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) 080585603X, 9780805856033, 9781410618993

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic fi

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English Pages 1280 [1292] Year 2008

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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)
 080585603X, 9780805856033, 9781410618993

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