Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) 080585603X, 9780805856033, 9781410618993

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology) 9780805851540, 0805851542

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising

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Visual Marketing: From Attention to Action (Marketing and Consumer Psychology) [1 ed.] 0805862927, 9780805862928, 9781410618689

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together lead

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Consumer Psychology and Consumer Behavior: Behavioral Economics and Cognitive Biases simplified - Improve your critical thinking 9798638402716

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Psychopolitics: Psychology of Consumer Socialization [1, 3 ed.]

WELCOME TO THE AGE OF SELF-STIMULATION In modern society, we manage our lives between compulsory loops of production and

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Brand Psychology: Consumer Perceptions, Corporate Reputations 9780749471736, 9780749471743

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand conf

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Handbook of Psychology, Biological Psychology 0471666661

Includes established theories and cutting-edge developments.Presents the work of an international group of experts.Prese

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Handbook of US Consumer Economics 9780128135242, 0128135247

Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape o

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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action 9781317677383, 1317677382

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays

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Consumer Electronics Troubleshooting and Repair Handbook 0070158096

* The ultimate troubleshooting and repair reference for professional technicians and hobbyists focuses on the most popul

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Seduction by Contract: Law, Economics, and Psychology in Consumer Markets [Illustrated] 019966336X, 9780199663361

Consumers routinely enter into long-term contracts with providers of goods and services - from credit cards, mortgages,

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