Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology) 9780805851540, 0805851542

Consumer Psychology and Consumer Behavior: Behavioral Economics and Cognitive Biases simplified - Improve your critical thinking 9798638402716

573 56 4MB Read more

Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) 080585603X, 9780805856033, 9781410618993

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic fi

455 24 12MB Read more

Economics and Consumer Behavior

567 26 36MB Read more

Consumer Psychology in a Social Media World 9780765646934, 9780765646941, 9781315714790

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research

109 64 3MB Read more

Consumer Behavior 0538745401, 9780538745406

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scie

2,591 222 11MB Read more

Leveraging Consumer Behavior and Psychology in the Digital Economy 179983042X, 9781799830429

With the increasing prevalence of information, communication, and technology, including social media, in the digital eco

903 114 9MB Read more

Web Systems Design and Online Consumer Behavior 9781591403289, 1591403286

"Web Systems Design and Online Consumer Behavior provides an integrated perspective on e-commerce related research,

432 56 3MB Read more

Consumer Behaviour and Advertising Management 9788122419474, 812241947X

Suitable for students pursuing courses in management in universities and students in India, this work explains the funda

446 66 5MB Read more

The New Consumer Psychology: Scanning buying behavior with MRI of the mind 9781138898929, 9781138898936, 9781315674001

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Cons

111 16 5MB Read more

How People Buy Online : The Psychology Behind Consumer Behaviour [1 ed.] 9789353887551, 9789353887537

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are t

125 84 14MB Read more