How People Buy Online : The Psychology Behind Consumer Behaviour [1 ed.] 9789353887551, 9789353887537

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology) 9780805851540, 0805851542

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising

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Consumer Behaviour 9781642875690, 9788183186124

130 22 65MB Read more

Behaviour Behind Bones

497 102 59MB Read more

Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour 3030659224, 9783030659226

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However,

118 43 1MB Read more

Consumer Behaviour and Advertising Management 9788122419474, 812241947X

Suitable for students pursuing courses in management in universities and students in India, this work explains the funda

446 66 5MB Read more

Consumer Behaviour [3rd ed.] 0273687522, 9780273687528

996 84 9MB Read more

Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments 3030369218, 9783030369217, 9783030369224

This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and media

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Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) 080585603X, 9780805856033, 9781410618993

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic fi

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Consumer behaviour and advertising management 9788122425529, 8122425526, 9788122419474, 812241947X

The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutio

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Consumer Behaviour: Buying, Having, Being [5 ed.] 9780655703402, 9780655703419

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach fo

169 71 85MB Read more