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Solomon'sConsumer Behavior: Buying, Having, and Beingdeepens the study of consumer behavior into an investigation o
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The authors are active CB instructors and researchers who use a conversational, lively narrative to speak to today’s stu
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Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However,
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Suitable for students pursuing courses in management in universities and students in India, this work explains the funda
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The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutio
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Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contem
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