Public Relations Techniques That Work (Business Action Pocketbooks) 1854181874, 9781854181879
Written with wit and insight, this collection of pocket-sized business strategy books leads managers and workers on a tr
288 4 165KB
English Pages 137 [154] Year 2001
Table of contents :
Business Action Pocketbooks......Page 5
The author......Page 9
Contents......Page 11
Introduction......Page 15
1 The nature of public relations......Page 17
2 The role and function of a PRO......Page 27
3 Costing PR......Page 39
4 How to deal with the media – Dunn’s golden rules......Page 45
5 Setting up and operating the PR office......Page 55
6 Preparing feature articles......Page 77
7 Public relations photography......Page 87
8 Press conferences, media events and interviews......Page 97
9 Be effective on radio or television......Page 111
10 PR on a small budget......Page 123
11 New product launches......Page 129
12 Crisis public relations: How to handle emergencies......Page 135
Business Action Pocketbooks......Page 5
The author......Page 9
Contents......Page 11
Introduction......Page 15
1 The nature of public relations......Page 17
2 The role and function of a PRO......Page 27
3 Costing PR......Page 39
4 How to deal with the media – Dunn’s golden rules......Page 45
5 Setting up and operating the PR office......Page 55
6 Preparing feature articles......Page 77
7 Public relations photography......Page 87
8 Press conferences, media events and interviews......Page 97
9 Be effective on radio or television......Page 111
10 PR on a small budget......Page 123
11 New product launches......Page 129
12 Crisis public relations: How to handle emergencies......Page 135
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