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What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri
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Учебное пособие результат исследований автора, имеющего многолетний опыт в образовании и практической деятельности в сфе
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В издании изложена опробированная в России и Беларуси методика создания рекламы и акций Public Relations: от постановки
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Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of
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This volume provides a critical look at public relations practice, utilizing case studies from public relations, adverti
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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
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Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат:
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Everything you need to create a 21st-century public relations strategy, with international case studies from companies i
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В названии учебного пособия заключены два основных аспекта. Первый концентрирует внимание на особенностях сферы деятельн
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