Deconstructing Public Relations: Public Relations Criticism 0-8058-3748-5, 0-8058-3749-3

Public Relations 9783110554250, 9783110552294

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri

156 52 4MB Read more

Public Relations в туризме

512 30 135KB Read more

Public Relations 9783110554250, 9783110552294

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri

212 16 3MB Read more

Public Relations: управление преднамеренными коммуникациями

Учебное пособие результат исследований автора, имеющего многолетний опыт в образовании и практической деятельности в сфе

421 46 14MB Read more

Приемы рекламы и Public Relations

В издании изложена опробированная в России и Беларуси методика создания рекламы и акций Public Relations: от постановки

443 102 4MB Read more

Creativity in Public Relations (Public Relations in Practice) [3rd ed.] 0749448237, 9780749448233, 9780749451387

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of

510 30 1MB Read more

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation 0749443065, 9780749443061

* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

512 44 1MB Read more

Public Relations Strategy [2nd ed] 9780749448653, 0749448652

Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат:

480 48 910KB Read more

Public Relations Strategy [2nd ed] 9780749448653, 0749448652

Everything you need to create a 21st-century public relations strategy, with international case studies from companies i

425 33 716KB Read more

PUBLIC RELATIONS в режиме реального маркетинга

В названии учебного пособия заключены два основных аспекта. Первый концентрирует внимание на особенностях сферы деятельн

371 24 17MB Read more