308 28 1MB
English Pages 167 [176] Year 2003
Report DMCA / Copyright
DOWNLOAD PDF FILE
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri
213 16 3MB Read more
512 30 135KB Read more
156 52 4MB Read more
Учебное пособие результат исследований автора, имеющего многолетний опыт в образовании и практической деятельности в сфе
422 46 14MB Read more
В издании изложена опробированная в России и Беларуси методика создания рекламы и акций Public Relations: от постановки
443 102 4MB Read more
* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
513 44 1MB Read more
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of
510 30 1MB Read more
Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат:
480 48 910KB Read more
Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging
369 23 14MB Read more
Written with wit and insight, this collection of pocket-sized business strategy books leads managers and workers on a tr
448 9 58KB Read more