Public Relations: управление преднамеренными коммуникациями

Public Relations 9783110554250, 9783110552294

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri

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Public Relations в туризме

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Public Relations 9783110554250, 9783110552294

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri

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Приемы рекламы и Public Relations

В издании изложена опробированная в России и Беларуси методика создания рекламы и акций Public Relations: от постановки

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Deconstructing Public Relations: Public Relations Criticism 0-8058-3748-5, 0-8058-3749-3

This volume provides a critical look at public relations practice, utilizing case studies from public relations, adverti

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Creativity in Public Relations (Public Relations in Practice) [3rd ed.] 0749448237, 9780749448233, 9780749451387

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of

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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation 0749443065, 9780749443061

* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

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Public Relations Strategy [2nd ed] 9780749448653, 0749448652

Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат:

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Public Relations Strategy [2nd ed] 9780749448653, 0749448652

Everything you need to create a 21st-century public relations strategy, with international case studies from companies i

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PUBLIC RELATIONS в режиме реального маркетинга

В названии учебного пособия заключены два основных аспекта. Первый концентрирует внимание на особенностях сферы деятельн

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