Public Relations 9783110554250, 9783110552294

Public Relations 9783110554250, 9783110552294

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri

213 16 3MB Read more

Public Relations в туризме

512 30 135KB Read more

Public Relations: управление преднамеренными коммуникациями

Учебное пособие результат исследований автора, имеющего многолетний опыт в образовании и практической деятельности в сфе

422 46 14MB Read more

Приемы рекламы и Public Relations

В издании изложена опробированная в России и Беларуси методика создания рекламы и акций Public Relations: от постановки

443 102 4MB Read more

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation 0749443065, 9780749443061

* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

513 44 1MB Read more

Creativity in Public Relations (Public Relations in Practice) [3rd ed.] 0749448237, 9780749448233, 9780749451387

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of

510 30 1MB Read more

Deconstructing Public Relations: Public Relations Criticism 0-8058-3748-5, 0-8058-3749-3

This volume provides a critical look at public relations practice, utilizing case studies from public relations, adverti

397 26 1MB Read more

Public Relations Strategy [2nd ed] 9780749448653, 0749448652

Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат:

480 48 910KB Read more

Public Relations [2 ed.] 0190925094, 9780190925093

Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging

369 23 14MB Read more

Public Relations Techniques That Work 9781854181879, 1854181874

Written with wit and insight, this collection of pocket-sized business strategy books leads managers and workers on a tr

448 9 58KB Read more