Reality in Advertising

Audience In volvement in advertising

The effectiveness of advertising messages is widely believed to be moderated by audtence involvement. In this paper, psy

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Advertising and Reality: A Global Study of Representation and Content 9781628927795, 9781441170002, 9781441191946

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of

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Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Taboo in Advertising 9027254230, 9789027254238, 9789027290496

Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads o

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Reality Hackers Reality Hackers #5

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Breakthrough Advertising 0887232981, 9780887232985

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Advertising a New Approach (RLE Advertising) 9781136666223, 9780415817868

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem

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Advertising Cultures 9781474214346, 9781859736739

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emot

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Deutsh Advertising (1879-1939)

Deutsh Advertising (1879-1939) ФОТО-ВИДЕО,ДИЗАЙН и ГРАФИКА Юность немецкой индустриальной рекламы. Каталог выставки.Форм

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