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The effectiveness of advertising messages is widely believed to be moderated by audtence involvement. In this paper, psy
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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of
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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science
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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv
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Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads o
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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem
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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emot
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Deutsh Advertising (1879-1939) ФОТО-ВИДЕО,ДИЗАЙН и ГРАФИКА Юность немецкой индустриальной рекламы. Каталог выставки.Форм
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Using extensive and novel new research, this book explores one of the long-standing challenges in legal education – the
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