Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Advertising a New Approach (RLE Advertising) 9781136666223, 9780415817868

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem

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Brand New China: Advertising, Media, and Commercial Culture 0674026802, 9780674026803

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective

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Brand New China: Advertising, Media, and Commercial Culture 9780674044821

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advert

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Breakthrough Advertising 0887232981, 9780887232985

35,980 1,513 2MB Read more

Advertising Cultures 9781474214346, 9781859736739

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emot

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Reality in Advertising

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Deutsh Advertising (1879-1939)

Deutsh Advertising (1879-1939) ФОТО-ВИДЕО,ДИЗАЙН и ГРАФИКА Юность немецкой индустриальной рекламы. Каталог выставки.Форм

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Audience In volvement in advertising

The effectiveness of advertising messages is widely believed to be moderated by audtence involvement. In this paper, psy

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Advertising Cultures 1859736734, 9781859736739, 9781845206208

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emot

342 52 943KB Read more