Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Advertising a New Approach (RLE Advertising) 9781136666223, 9780415817868

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem

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Brand New China: Advertising, Media, and Commercial Culture 0674026802, 9780674026803

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective

376 86 1MB Read more

Brand New China: Advertising, Media, and Commercial Culture 9780674044821

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advert

132 108 5MB Read more

Breakthrough Advertising 0887232981, 9780887232985

35,986 1,513 2MB Read more

Advertising Cultures 9781474214346, 9781859736739

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emot

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Reality in Advertising

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Deutsh Advertising (1879-1939)

Deutsh Advertising (1879-1939) ФОТО-ВИДЕО,ДИЗАЙН и ГРАФИКА Юность немецкой индустриальной рекламы. Каталог выставки.Форм

488 36 6MB Read more

Audience In volvement in advertising

The effectiveness of advertising messages is widely believed to be moderated by audtence involvement. In this paper, psy

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Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany 9780804788830

The first in-depth study of the role played by advertisements and commercial culture in legitimizing and stabilizing the

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