Advertising a New Approach (RLE Advertising) 9781136666223, 9780415817868

Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

201 128 1MB Read more

Breakthrough Advertising 0887232981, 9780887232985

35,986 1,513 2MB Read more

Advertising Cultures 9781474214346, 9781859736739

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emot

248 98 2MB Read more

Advertising: A Very Short Introduction 0199568928, 9780199568925

John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don'

334 25 1MB Read more

Reality in Advertising

629 116 43KB Read more

Deutsh Advertising (1879-1939)

Deutsh Advertising (1879-1939) ФОТО-ВИДЕО,ДИЗАЙН и ГРАФИКА Юность немецкой индустриальной рекламы. Каталог выставки.Форм

488 36 6MB Read more

Brand New China: Advertising, Media, and Commercial Culture 0674026802, 9780674026803

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective

376 86 1MB Read more

Brand New China: Advertising, Media, and Commercial Culture 9780674044821

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advert

132 108 5MB Read more

Advertising and New Media [1 ed.] 0415430348, 9780415430340, 9780203935521

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumer

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