The Marketing Mix: Master the 4 Ps of marketing (Management & Marketing Book 8) 9782806266125, 9782806269980

Enterprise Marketing Management: The New Science of Marketing 0-471-26772-4

This is truly the ideal companion book to The End of Marketing as We Know It. It is the ‘playbook’ that allows business

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Handbuch des Marketing, Teilband II: D. Angebotspolitik im Marketing – E. Entgeltpolitik im Marketing – F. Informationspolitik im Marketing – G. Verfügbarkeitspolitik im Marketing-Mix [7 ed.] 9783428549306, 9783428149308

Das »Handbuch des Marketing« unterscheidet sich seit der ersten Auflage entscheidend von den zahllosen Grundlagen- und E

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Marketing Management In Australasia (European Journal of Marketing, Volume 37, Number 3 4, 2003) 0861767950

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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 9781119906247, 9781119906254, 9781119906261, 1119906245

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the l

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Marketing research management

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Marketing management 9788838786372

Il lavoro del marketing manager è cambiato radicalmente nel giro di pochissimi anni. Internet, la diffusione dei social

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Benchmarking for Businesses: Measure and improve your company's performance (Management & Marketing Book 4) 9782806268419, 9782806270634

Measure and improve your company's performance This book is a practical and accessible guide to understanding and

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International Marketing Management 3662667991, 9783662667996

For every company that is active internationally, a systematically operated cross-national marketing management is indis

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Enterprise Marketing Management: The New Science of Marketing [1st ed.] 9780471267720, 0471267724

Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same.

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Enterprise Marketing Management: The New Science of Marketing [1 ed.] 0471267724, 9780471480860, 9780471267720

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