Organizing Marketing and Sales : Mastering Contemporary B2B Challenges [1 ed.] 9781787549685, 9781787549692

The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalizatio

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English Pages 363 Year 2018

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Organizing Marketing and Sales : Mastering Contemporary B2B Challenges [1 ed.]
 9781787549685, 9781787549692

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