Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach 9783110410266, 9783110410259

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB comp

288 53 27MB

English Pages 260 Year 2015

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Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach
 9783110410266, 9783110410259

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