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Korn Alfons L. : Alfons L. Korn taught English at the University of Hawaii. He authored The Victorian Visitors: An Ac
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Branding Oscar Wilde traces the development and perception of Wilde’s public persona and examines the impact of interpre
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This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today
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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s po
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Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the
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Why nation branding is politically significant in understanding contemporary international politics. Today, nation bra
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