The Theory of Comparative Advantage: Why specialisation is the key to success (Management & Marketing Book 6) 9782806264084, 9782806264091

The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management (Management & Marketing Book 10) 9782806266156, 9782806270023

The key to portfolio management!  This book is a practical and accessible guide to understanding and implementing the B

109 74 641KB Read more

The Marketing Mix: Master the 4 Ps of marketing (Management & Marketing Book 8) 9782806266125, 9782806269980

Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marke

111 36 334KB Read more

Success Frames: Why learning from success is the key to understanding what motivates and inspires us 9781788604253, 9781788604239, 9781788604246

The long-held notion of learning from our failures doesn’t work. At best, it leaves us with a long list of what to avoi

97 2 2MB Read more

The Will of God: The Key to Your Success

461 121 350KB Read more

Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391, 1733553398

“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s r

110 101 1MB Read more

Belonging to the Brand: Why Community is the Last Great Marketing Strategy 9781733553391

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for mo

120 101 586KB Read more

The Hidden Edge: Why Mental Fitness is the Only Advantage That Matters in Business 9781119807742, 9781119807759

Uncover the secret to achieving peak mental performance in the ground-breaking new book, The Hidden Edge: Why Mental Fit

564 33 8MB Read more

The Law of Diminishing Returns: Theory and Applications: Understand the fundamentals of economic productivity (Management & Marketing Book 13) 9782806266705, 9782806270092

Understand the fundamentals of economic productivity This book is a practical and accessible guide to understanding di

124 90 284KB Read more

Strategic Management and Competitive Advantage: Concepts and Cases, 6/e

Strategic Management and Competitive Advantage: Concepts and Cases, 6/e

532 63 20MB Read more

The Greiner Growth Model: Anticipate crises and adapt to a changing business world (Management & Marketing Book 3) 9782806268402, 9782806270641

Anticipate crises and adapt to a changing business world This book is a practical and accessible guide to understanding

106 38 499KB Read more