The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020 9783031319648, 9783031319631, 3031319648

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly jou

120 96

English Pages 186 Year 2023

The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020
9783031319648, 9783031319631, 3031319648

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Albert N. Greco

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