A Business History of the Bicycle Industry: Shaping Marketing Practices [1st ed.] 9783030505622, 9783030505639

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured an

214 65 3MB

English Pages XV, 137 [148] Year 2021

Table of contents :
Front Matter ....Pages i-xv
Understanding the Bicycle as a Product (Carlo Mari)....Pages 1-38
Understanding the Market Through Bicycle Statistics (Carlo Mari)....Pages 39-74
Marketing the Bicycle (Carlo Mari)....Pages 75-101
Twenty Years of Marketing in the Italian Bicycle Market: Cannondale 1998–2017 (Carlo Mari)....Pages 103-131
Correction to: Understanding the Market Through Bicycle Statistics (Carlo Mari)....Pages C1-C1
Back Matter ....Pages 133-137

A Business History of the Bicycle Industry: Shaping Marketing Practices [1st ed.]
9783030505622, 9783030505639

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Carlo Mari

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