The Pocket MBA: A Woman's Playbook for Succeeding in Business 9781394194575, 1394194579

Table of contents :
Cover
Title Page
Copyright Page
Contents
Foreword
About the author
Introduction
Part I Leading yourself
Chapter 1 Leadership mindset
Value alignment
Combating imposter syndrome
Controlling your environment
Chapter 2 VACAS leadership styles
Visionary leadership
Authentic leadership
Coaching leadership
Authoritative leadership
Servant leadership
VACAS inventory
Chapter 3 Understanding your brain for effective leadership
Hormones and neurotransmitters: Your brain’s messengers
Triune versus Adaptive Brain theory
The remarkable prefrontal cortex
Fight/flight/freeze
Chapter 4 SCARE:An organisational neuroscience leadership model
Significance
Certainty
Autonomy
Relatedness
Equity
Case Study: Janine Allis and Boost Juice
Top Tips: Leading Yourself
Part II Leading your people
Chapter 5 Recruiting staff and developing high performance
Focusing on culture
Developing your recruitment strategy
Interviewing
Onboarding
Using SCARE
Chapter 6 Development and coaching models
GROW model
Accountability/competency matrix
Succession planning
Case Study: Natalie Brennan and Muffin Break
Top Tips: Leading Your People
Part III Leading your customers
Chapter 7 Setting your business apart
Differentiation strategies
Differentiation through customer experience
Additional strategies
Chapter 8 The SustainableCompetitiveAdvantageframework
SCA framework in theory
SCA framework in practice
Case Study: Z Energy
Top Tips: Leading Your Customers
Part IV Leading your business
Chapter 9 Strategic models for business and finance
Business models
Financial ratios
Case Study: Strong Pilates
Top Tips: Leading Your Business
Conclusion
References and further reading
Index
EULA