Sustainable Marketing: How to Drive Profits with Purpose 9781472979131, 9781472979124, 1472979133

Table of contents :
Title Page
Copyright Page
Contents
Preface
Chapter 1: Where are we … situation analysis
1.0 Chapter introduction
1.1 Where are we?
1.2 Why do companies need to do something about this now?
1.3 Things that need to be acknowledged as not perfect
1.4 Case study – Ben & Jerry’s
1.5 Chapter summary
1.6 Action points to consider
1.7 Chapter 1 references
Chapter 2: Sustainability and Leadership
2.0 Chapter introduction
2.1 Where are we?
2.2 Why do companies need to do something now?
2.3 Things that need to be acknowledged as not perfect
2.4 Chapter summary
2.5 Action points to consider
2.6 Chapter 2 references
Chapter 3: The Importance of Stakeholder ­Engagement
3.0 Chapter introduction
3.1 Where are we? Stakeholders – the shift
3.2 Why do companies need to do something about this now?
3.3 Things that need to be acknowledged as not perfect
3.4 Case study – Marks & Spencer – Plan A
3.5 Chapter summary
3.6 Action points to consider
3.7 Chapter 3 references
Chapter 4: Sustainable Supply Chain ­Management
4.0 Chapter introduction
4.1 Where are we?
4.2 Why do companies need to do something about this now?
4.3 Things that need to be acknowledged as not perfect
4.4 Balancing corporate responsibility and employee rights
4.5 Case study – Intel – Sustainable Supply Chain ­Excellence
4.6 Chapter summary
4.7 Action points to consider
4.8 Chapter 4 references
Chapter 5: Beyond Corporate Social ­Responsibility
5.0 Chapter introduction
5.1 Where are we?
5.2 What is CSR?
5.3 The practicalities and why companies really need to get on board now
5.4 Things that need to be acknowledged as not perfect
5.5 B Corp case study – S’well
5.6 Chapter summary
5.7 Action points to consider
5.8 Chapter 5 references
Chapter 6: Reducing Waste in The Workplace
6.0 Chapter introduction
6.1 Where are we?
6.2 Why do companies need to do something about this now?
6.3 Things that need to be acknowledged as not perfect
6.4 Case study – PwC – Waste Reduction
6.5 Chapter summary
6.6 Action points to consider
6.7 Chapter 6 references
Chapter 7: Plastic: Reduce, Reuse, Recycle
7.0 Chapter introduction
7.1 Where are we?
7.2 Why do companies need to do something about this now?
7.3 Things that need to be acknowledged as not perfect
7.4 Case study – Ethique – reduce, reuse, recycle
7.5 Chapter summary
7.6 Action points to consider
7.7 Chapter 7 references
Chapter 8: Climate Change and the Carbon Challenge
8.0 Chapter introduction
8.1 Where are we?
8.2 Why do companies need to do something about this now?
8.3 Things that need to be acknowledged as not perfect
8.4 Case study – Patagonia
8.5 Chapter summary
8.6 Action points to consider
8.7 Chapter 8 references
Chapter 9: Sustainable Energy
9.0 Chapter introduction
9.1 Where are we?
9.2 Why do companies need to do something about this now?
9.3 Things that need to be acknowledged as not perfect
9.4 Case study – Stena Bulk and GoodFuels
9.5 Chapter summary
9.6 Action points to consider
9.7 Chapter 9 references
Chapter 10: Sustainable Yet Innovative Packaging
10.0 Chapter introduction
10.1 Where are we?
10.2 Why do companies need to do something about this now?
10.3 Things that need to be acknowledged as not perfect
10.4 Case study – Aquapak
10.5 Chapter summary
10.6 Action points to consider
10.7 Chapter 10 references
Chapter 11: The Importance of Effective ­Partnerships
11.0 Chapter introduction
11.1 Where are we?
11.2 Why do companies need to do something about this now?
11.3 Things that need to be acknowledged as not perfect
11.4 Case study – GSK
11.5 Chapter summary
11.6 Action points to consider
11.7 Chapter 11 references
Chapter 12: Summary and Next Steps
12.0 Chapter 1 – Introduction summary
12.1 Chapter 2 – Sustainability and Leadership summary
12.2 Chapter 3 – The Importance of Stakeholder ­Engagement summary
12.3 Chapter 4 – Sustainable Supply Chain summary
12.4 Chapter 5 – Beyond Corporate Social Responsibility summary
12.5 Chapter 6 – Reducing Waste in the Workplace summary
12.6 Chapter 7 – Plastic: Reduce, Reuse, Recycle summary
12.7 Chapter 8 – Climate Change and the Carbon ­Challenge summary
12.8 Chapter 9 – Sustainable Energy summary
12.9 Chapter 10 – Sustainable, Innovative Packaging summary
12.10 Chapter 11 – The Importance of Effective ­Partnerships summary
12.11 Taking action: marketing sustainability action plan model
12.12 Closing thoughts
Afterword
Appendix 1: Marketing sustainability action plan
Appendix 2: Full interview with Sarah ­Walker-Smith
Glossary
Index