Praxishandbuch Informationsmarketing: Konvergente Strategien, Methoden und Konzepte 9783110539011, 9783110536966

This title provides a comprehensive, up-to-date, and easily understandable presentation of convergent marketing methods

203 111 18MB

German Pages 616 Year 2018

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Praxishandbuch Informationsmarketing: Konvergente Strategien, Methoden und Konzepte
 9783110539011, 9783110536966

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