Praxishandbuch Digitale Bibliotheksdienstleistungen: Strategie und Technik der Markenkommunikation 9783110346558, 9783110346480

There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented an

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German Pages 452 Year 2016

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Praxishandbuch Digitale Bibliotheksdienstleistungen: Strategie und Technik der Markenkommunikation
 9783110346558, 9783110346480

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