Marketing of Consumer Financial Products: Insights From Service Marketing 9781637424315, 9781637424308, 1637424310

Marketing of Consumer Financial Products: Insights From Service Marketing 1637424302, 9781637424308

This book uses insights from services marketing to illustrate how financial service providers should utilize service mar

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Visual Marketing: From Attention to Action (Marketing and Consumer Psychology) [1 ed.] 0805862927, 9780805862928, 9781410618689

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together lead

385 75 3MB Read more

Marketing Your Service Business 1854183168, 9781854183163

A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a co

418 41 190KB Read more

Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) 0750686669, 9780750686662, 9780080942858

399 4 1MB Read more

Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) 080585603X, 9780805856033, 9781410618993

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic fi

455 24 12MB Read more

Cases on Consumer-Centric Marketing Management 1466643579, 9781466643574

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-ce

1,218 155 3MB Read more

Contemporary Issues in Marketing and Consumer Behaviour 0750687398, 9780750687393

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand culture

611 93 1MB Read more

Rural Marketing: Growing the Non-urban Consumer 9781003837626, 100383762X

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a compreh

120 102 1MB Read more

Hispanic Marketing: Connecting with the New Latino Consumer 1856177947, 9781856177948

613 66 48MB Read more

Rural Marketing: Growing the Non-urban Consumer 9781003837626, 100383762X

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a compreh

97 86 7MB Read more