Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market [1 ed.] 3030772039, 9783030772031

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market [1 ed.] 3030772039, 9783030772031

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in A

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Luxury brands in emerging markets 9781137330529, 113733052X

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, acade

692 90 2MB Read more

Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century [1 ed.] 9781135100612, 9780415662093

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in the

150 6 16MB Read more

Brands and Branding 186197664X, 9781861976642

This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today

556 156 1021KB Read more

Brand Theories - Perspectives on brands and branding [1 ed.] 9789144116242

Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the rea

117 85 93MB Read more

Brands and Branding [2nd ed] 9781846681196, 1846681197

What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how y

489 18 7MB Read more

Organizing Organic: Conflict and Compromise in an Emerging Market 9780804798730

Drawing on extensive interviews and archival sources, Growing Markets, Cultivating Change tells a new story about the or

102 91 5MB Read more

Africa - The Ultimate Frontier Market: A Guide To The Business And Investment Opportunities In Emerging Africa 9780857192257, 9780857191724

136 28 20MB Read more

Marketing in the Emerging Markets of Latin America 1403947511

504 44 979KB Read more

Recreational Land Use: Perspectives on Its Evolution in Canada 9780773595637

98 50 21MB Read more