Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market [1 ed.] 3030772039, 9783030772031

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market [1 ed.] 3030772039, 9783030772031

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in A

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Luxury brands in emerging markets 9781137330529, 113733052X

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, acade

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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century [1 ed.] 9781135100612, 9780415662093

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in the

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Brands and Branding 186197664X, 9781861976642

This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today

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Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies) 3030740641, 9783030740641

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, en

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Brand Theories - Perspectives on brands and branding [1 ed.] 9789144116242

Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the rea

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Brands and Branding [2nd ed] 9781846681196, 1846681197

What are brands and what real value do they add? Leading experts in the field examine the importance of brands and how y

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Organizing Organic: Conflict and Compromise in an Emerging Market 9780804798730

Drawing on extensive interviews and archival sources, Growing Markets, Cultivating Change tells a new story about the or

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Africa - The Ultimate Frontier Market: A Guide To The Business And Investment Opportunities In Emerging Africa 9780857192257, 9780857191724

138 28 20MB Read more

Marketing in the Emerging Markets of Latin America 1403947511

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