Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century [1 ed.] 9781135100612, 9780415662093

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century 0333926390, 9780333926390, 9780230554580

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a revie

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Taming Corporate Power in the 21st Century 9781009091664, 9781009095426, 1009095420

There is broad consensus across the political spectrum in the US that monopolistic corporations – particularly Big Tech

114 28 2MB Read more

Better Boardrooms: Repairing Corporate Governance for the 21st Century 9781442621374

Better Boardrooms offers a critical examination of the fatal flaws of the traditional, hierarchical corporate governance

154 27 2MB Read more

Corporate Branding [1 ed.] 9788763099646, 9788763001403

"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-di

160 54 3MB Read more

The Marketing Director's Role in Business Planning and Corporate Governance [1 ed.] 0470515805, 9780470515808, 9780470986653

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought

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Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market [1 ed.] 3030772039, 9783030772031

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in A

321 49 2MB Read more

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market [1 ed.] 3030772039, 9783030772031

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in A

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Corporate Communications for Executives 9780791437629, 0791437620

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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability [1 ed.] 0071413634, 9780071413633

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few mark

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The New Enclosures: Critical Perspectives on Corporate Land Deals 9780415823746

189 55 2MB Read more