Marketing Across Cultures 1841124710, 9781841124711

352 74 7MB

English Pages 354 Year 2004

Marketing Across Cultures
1841124710, 9781841124711

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Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in worl

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This revised and updated fourth edition of this core textbook builds on the text's established success. It provides

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In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely i

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В современном мире деловое общение в мультикультурном формате и письменная коммуникация являются одними из сильнейших ин

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This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field.

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East-West comparative literature is a field of study that has seen tremendous growth in recent years. In this pioneering

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Corpus-based discourse analysts are becoming increasingly interested in the incorporation of non-linguistic data, for ex

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Contraception is an issue of considerable concern to a great many heterosexually active people. Yet the impact of contra

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Although the Victorian white wedding dominates western bridal dress and large portions of former colonial empires, marri

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