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Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in worl
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This revised and updated fourth edition of this core textbook builds on the text's established success. It provides
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In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely i
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В современном мире деловое общение в мультикультурном формате и письменная коммуникация являются одними из сильнейших ин
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This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field.
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East-West comparative literature is a field of study that has seen tremendous growth in recent years. In this pioneering
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Corpus-based discourse analysts are becoming increasingly interested in the incorporation of non-linguistic data, for ex
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Contraception is an issue of considerable concern to a great many heterosexually active people. Yet the impact of contra
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Although the Victorian white wedding dominates western bridal dress and large portions of former colonial empires, marri
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