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Ángel Rama was one of twentieth-century Latin America's most distinguished men of letters. Writing across Cultures
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This book discusses the most widespread and acceptable approaches to writing business letters in a readily understandabl
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This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field.
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Provides insights into the process of knowledge construction in EFL/ESL writing - from classrooms to research sites, fro
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The marketing process is beset by dilemmas. Traditional theories about marketing break down when organisations are faced
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This revised and updated fourth edition of this core textbook builds on the text's established success. It provides
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In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely i
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This book explores effective written communication across cultures both theoretically and practically. Specifically it c
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Contrary to the negative assessments of the social order that have become prevalent in the media since 9/11, this wide-r
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